Moosend Review 2026: Sold Twice, Still Sending as Someone Else
The Best: Unlimited sends from $9/mo, with a real SMTP relay in the box
The Worst: Sold twice in four years, 42 integrations, no MCP
TL;DR, Should you still use Moosend in 2026?
Moosend is cheap, it is well supported, and the mail arrives. Pro starts at $9/mo at 500 contacts with unlimited sends, the independent panel puts it at 90.1 percent inbox placement, and it is one of only two platforms in this comparison group that publishes a real SMTP relay. Support is the loudest praise in its corpus, and the language is stronger than anything we have read elsewhere: “customer support is unmatched,” “top notch,” “the best thing is their customer service.”
Now the thing that should govern your decision, and it is not a feature. Moosend has been sold twice in four years and still ships under someone else’s name. Sitecore bought it in May 2021 and sold it to Constant Contact in June 2025. It white-labels as Sitecore Send, the brand of the company that sold it, and routes mail over mailendo.com, a domain that is not its own name either.
The ecosystem is the smallest in our set: 42 integrations against ActiveCampaign’s thousand, no MCP server, and transactional email, dedicated IPs and SSO are all quote-only add-ons rather than listed products. The free plan was removed in 2024.
The context you need before evaluating Moosend in 2026
The corporate history is unusually tangled, and every part of it is checkable. Moosend was built in Athens by Panos Melissaropoulos and Yannis Psarras, but registered in London on 30 October 2012 under a completely different name: JustDot Ltd. It became Moosend Ltd only in July 2015. Sitecore acquired it in May 2021. Four years later, in June 2025, Sitecore sold it to Constant Contact, which announced the deal as a move to widen its European footprint.
Three names, two owners, one product. And the renaming is not finished: Moosend white-labels as Sitecore Send, so the same engine is sold under the brand of the company that divested it, and outbound mail routes over mailendo.com. If you set up SPF and DKIM here, you will be authorising a domain that carries none of the three names on the invoice.
Why this belongs at the top rather than in a footnote: it is the single largest unquantified risk in buying this platform. Constant Contact now owns both Moosend and its own competing product. We have no announcement to cite about a merge, and we are not going to invent one. But a buyer choosing a platform for the next five years should know that the vendor changed hands fourteen months ago and that its new owner sells a direct substitute.
Two commercial facts follow from that history. The free plan was removed in 2024, leaving a 30-day trial. And the enterprise-shaped capabilities are not listed products: transactional email, dedicated IPs and SSO are quote-only add-ons. You cannot price a serious deployment from the pricing page. Our pricing tab has what is published.
What has not changed is the core bargain, and it remains a good one. $9/mo at 500 contacts with unlimited sends, and a genuine SMTP relay in the box. Among the platforms we have profiled, only Brevo also publishes a relay. Flodesk, Klaviyo, Omnisend and Constant Contact publish none at all.
Snapshot
| Product | Moosend (Constant Contact-owned since June 2025; Sitecore-owned May 2021 to June 2025; registered as JustDot Ltd until July 2015) |
| Category | Email marketing platform |
| Best for | Senders who want cheap automation with unlimited sends and a real SMTP relay |
| Not for | Anyone needing a broad integration catalogue, anyone building on AI agents, anyone committing for five years |
| Starting price 2026 | Pro from $9/mo at 500 contacts, with unlimited sends |
| Free plan | None since 2024. 30-day trial only. |
| Quote-only add-ons | Transactional email, dedicated IPs and SSO. Not priced publicly. |
| Brand | White-labels as Sitecore Send. Mail routes over mailendo.com. |
| API | REST |
| MCP support | None. |
| SMTP relay | Yes. One of only two in this comparison group. |
| Native integrations | 42, the smallest catalogue we have measured |
| G2 rating | 4.6 / 5 (744 reviews, read August 27, 2026) |
| Capterra rating | 4.6 / 5 (195 reviews, read August 27, 2026). Ease of use 4.5, customer service 4.6. |
| Trustpilot rating | N/A. Source unreachable. |
| Deliverability | 90.1 percent in the most recent published round, fourth of the panel |
What Moosend does well
Support is praised more emphatically here than on any platform we have read
Capterra scores customer service at 4.6, equal to its headline. What is unusual is not the number but the intensity of the wording. Across three pages of reviews the same superlatives keep arriving: “customer support is unmatched, from day zero,” “the best thing is their customer service,” “customer support is top notch, fast,” “I like the customer service the best,” “customer support consistent function and 100% up time.” On a product this cheap, that is the opposite of what you would expect, and it is the most consistent finding in the corpus.
Unlimited sends at nine dollars is a genuinely different bargain
Most platforms in this group meter either contacts or sends. Moosend charges on contacts and leaves sending uncapped from $9/mo. For anyone who mails a small list often, that removes the cost mechanism that dominates the complaints at Klaviyo and Constant Contact. Reviewers name it directly: “they offer so much for an affordable cost,” “you can’t beat the price, especially for what,” “unlimited emails for up to 1000 contacts.”
It has a real SMTP relay, which most of this group does not
Only Moosend and Brevo publish one among the platforms we have profiled. MailerLite routes transactional to a sibling product, ActiveCampaign to Postmark, and Flodesk, Klaviyo, Omnisend and Constant Contact have nothing at all. For a small team that wants campaigns and application mail from one vendor, that is a short list. Our SMTP settings tab has the hostnames and ports.
The measured placement is good, and it is measured
EmailToolTester puts Moosend at 90.1 percent in the most recent published round. That is fourth of the panel, ahead of MailerLite at 89.8, Mailchimp at 89.5, Brevo at 88.3 and far ahead of Omnisend at 75.1. For the cheapest platform in the set to place above several costing five times more is worth stating plainly.
The automation is real, not a checkbox
Reviewers who use it describe substance rather than presence: “the automation flows provided by Moosend are state” of the art, “the powerful features, especially brilliant automation,” “eight workflow options,” “I love all the automations it provides.” It is not ActiveCampaign depth, and one reviewer says so directly, but at this price the comparison group is Mailchimp’s entry tier, which has no automation at all.
Where Moosend falls short
The product has been sold twice and still ships as somebody else’s brand
This is the finding, and no feature comparison anywhere will tell you. Registered as JustDot Ltd until July 2015. Bought by Sitecore in May 2021. Sold to Constant Contact in June 2025. White-labelled as Sitecore Send. Sending over mailendo.com.
Each of those is defensible on its own. Together they describe a product whose owner, brand and sending domain have all changed while the engine stayed the same, and whose current owner sells a competing platform we have separately reviewed at 6.1. We have no announcement of a merge and we are not going to manufacture one. But the honest thing to say to a buyer is that the roadmap risk here is the highest in our set, and it is not priced into the star ratings.
Forty-two integrations, and no MCP server
This is the smallest catalogue we have measured, by a wide margin:
| Platform | Native integrations | Official MCP |
| ActiveCampaign | ~1,000 | Yes |
| Klaviyo | ~350 | Yes |
| Constant Contact | ~300 | Community only |
| Omnisend | ~280 | Yes |
| GetResponse | ~170 | None |
| Brevo | ~150 | Yes |
| Moosend | 42 | None |
The corpus finds the edge of it repeatedly: “missing a few integrations,” “integrations with other popular SaaS seem to” be absent, “more integrations needed,” “I felt that the integration wasn’t easy.” If your stack is anything other than mainstream, check the list before the trial, not during it.
The free plan was removed in 2024, and the corpus still praises it
Several of the warmest reviews in our sample cite a free tier: “free for under 1000,” “cheap with an amazing free” plan, “the free subaccount feature.” Those describe a product you cannot buy. The free plan ended in 2024 and a 30-day trial replaced it. This is the peremption problem in its clearest form: the reviews are accurate about their own moment and misleading about yours.
The editor and templates are the most repeated criticism
Roughly 9 of the 73 distinct excerpts we read name the template library or the editor: “the email designer and templates are a bit” thin, “customization is difficult, template management,” “the branding and interface are a little lacklustre,” “internal newsletter editor can be easily improved,” “I would like to see some templates outside” the set. If the look of the email is the product, Flodesk is the other end of this trade.
You cannot price a serious deployment from the pricing page
Transactional email, dedicated IPs and SSO are quote-only. Those are exactly the three things a growing sender needs, and none of them carries a published figure. A platform sold on being the cheap option becomes an unpriced negotiation at the moment you outgrow the cheap option. Budget for a sales conversation, not a checkout.
The low-star tail says the same sentence three different ways
Five of the 73 excerpts are one-star, which is a high rate for a product rated 4.6. What is striking is that three of them make the identical argument about price and quality: “the platform is very cheap. It claims to… you get what you pay for. None of” it worked. “Moosend is cheaper compared its core competition… there is a reason for Moosend positioning itself” that way. And from a five-star reviewer, unprompted: “whatever you pay for, you get.”
We are reporting this as a pattern in the tail, not as a verdict. The measured deliverability contradicts the harshest reading of it. But when three independent reviewers reach for the same proverb about the same product, it is worth putting in front of a buyer.
Account risk: not rated, and two reports worth knowing
Two corpus reports belong here, clearly labelled as single anonymous accounts rather than as findings. One one-star review, in French, describes an account closed without justification and alleges the platform “pretend etre cannabis friendly” then refuses that business anyway. Another one-star describes being “forced… to clean emails” and having a list rejected. Separately, a four-star reviewer reports that their “system was breached, someone hacked our account.” Three reports, three different problems, no pattern we can substantiate. If you are in a sensitive vertical, get the policy position in writing before you migrate.
What real users actually say
We read 3 pages of Capterra reviews, 75 rendered rows, and deduplicated on the exact record, leaving roughly 73 distinct. This is a smaller harvest than most profiles in this series because the listing itself is small: Capterra declares 195 reviews in total, against 3,512 for Brevo.
Praised most often
- Ease of use – roughly 15 of 73 excerpts
- Customer support – roughly 10, and by far the most emphatic language in the corpus
- Price and affordability – roughly 8, several citing unlimited sends
- Automation and workflows – roughly 5
- Deliverability – named directly, and corroborated by the panel
Complained about most often
- Templates and the email editor – roughly 9, the largest complaint cluster
- Missing integrations – roughly 4
- “You get what you pay for” – roughly 3, all in or near the one-star tail
- Account closure, list rejection, one breach report – 3 separate single accounts
- Reporting depth – roughly 2
- No mobile app – roughly 2
The mixed cluster is price, and it is the sharpest version of it we have measured. Roughly 8 excerpts praise the cost and 3 use it as the explanation for everything they disliked. Those are not two opinions about a number. They are two conclusions drawn from the same fact: this platform is cheaper than its competitors, and reviewers split on whether that is a bargain or a warning. The 90.1 percent placement figure is the strongest evidence for the bargain reading, and it is the reason our deliverability score is 8.0 rather than something defensive.
The second cluster is support, and it does not split at all. Roughly 10 praise it in unusually strong terms and 2 criticise it, one of those inside a one-star review. For a product at $9/mo, having support as your loudest strength is genuinely rare, and it is the single best reason to shortlist this platform.
Ratings breakdown
Six categories, scored 1 to 10. The overall is the unweighted arithmetic mean, rounded to one decimal.
| Category | Rating | Best alternative for this |
|---|---|---|
| Ease of use Interface, and the editor ceiling | 8.0 | Omnisend or MailerLite, both at Capterra 4.6 |
| Automation depth Workflows, triggers, branching | 6.5 | ActiveCampaign at 9.5, at many times the price |
| Deliverability Inbox placement, measured | 8.0 | ActiveCampaign at 94.2 percent |
| Support Response time, quality, escalation path | 8.5 | Ties Omnisend at the top of the category |
| Pricing value Unlimited sends, no free plan, quote-only add-ons | 7.0 | Brevo at 8.5, with a permanent free tier |
| API and MCP 42 integrations, SMTP yes, MCP none | 5.0 | Brevo at 8.5: SMTP, an official MCP server and 150 integrations |
| Overall | 7.2 | Level with ActiveCampaign, well above Mailchimp at 6.3 |
Who should still use Moosend
Recommended if
$9/mo at 500 contacts with unlimited sends. That removes the exact cost mechanism that produces the loudest complaints at Klaviyo and Constant Contact. For a daily newsletter on a modest list, nothing here is cheaper.
Moosend and Brevo are the only platforms in this comparison group with a published SMTP relay. Everything else sends you to a sibling product or to a third party. Note that the transactional tier itself is quote-only here.
Capterra customer service 4.6, and the corpus language is the most emphatic we have read on any platform. If you are a small team without a marketing hire, someone answering well is often worth more than 900 integrations you would never connect.
Who should look elsewhere
Sold to Sitecore in May 2021, sold on to Constant Contact in June 2025, white-labelled as Sitecore Send, sending over mailendo.com. Its current owner sells a competing product. We have no merge announcement to cite, and that is precisely the point: the roadmap is unannounced and the history is restless.
42 native integrations, the smallest we have measured, and no MCP server. Check the catalogue for your specific tools before the trial. Brevo gives you 150 integrations, an official MCP server and SMTP for a comparable price.
Transactional email, dedicated IPs and SSO are all quote-only. The three things a scaling sender needs are the three things with no published price. If procurement needs a number today, this is a sales call, not a checkout.
Templates and the editor are the largest complaint cluster in the corpus, roughly 9 of 73 excerpts. Flodesk is the opposite trade: beautiful output, narrow everything else.
Third-party validation
All figures read on August 27, 2026.
| Source | Score | Reviews |
| G2 | 4.6 / 5 | 744 |
| Capterra | 4.6 / 5 | 195 |
| Trustpilot | N/A | Not retrieved |
G2 and Capterra agree exactly at 4.6, and there is no divergence to reconcile. But the sample is the smallest we have worked with: 939 reviews across both panels, against 17,354 for ActiveCampaign and 10,374 for Constant Contact. A high score on a small sample carries less weight than a high score on a large one, and it should be read that way here.
One thing the panels cannot register at all. Moosend has traded under three names and two owners, and currently white-labels as a fourth. Review platforms score the product a customer used at the time they used it. They have no column for who will own it next year, which on this particular profile is the question a buyer most needs answered.
Top 3 alternatives
- Brevo is the direct upgrade on nearly every gap named above: an SMTP relay, an official MCP server, 150 integrations, a permanent free tier and billing on sends rather than contacts. We rate it 7.7, the highest marketing platform on this site.
- MailerLite is the answer if you want the same friendliness with a settled owner and a better editor. From $12/mo, Capterra’s best support sub-score in the category at 4.8, and we rate it 7.4.
- Constant Contact deserves naming for an unusual reason: it now owns Moosend. If you are evaluating one, look at the other, because a future consolidation would move you there anyway. We rate it 6.1, and it is considerably more expensive.
Full ranked coverage on the Moosend alternatives tab.
Continue reading
- Moosend pricing 2026 – the ladder, unlimited sends, and the three quote-only add-ons.
- Moosend SMTP settings – hostnames, ports, and the mailendo.com routing.
- Moosend API – the REST surface, and the absent MCP story.
Frequently asked questions
How much does Moosend cost? Pro starts at $9/mo at 500 contacts, with unlimited sends, scaling on contact count. Three things are quote-only and not on the pricing page: transactional email, dedicated IPs and SSO. Full ladder on our pricing tab.
Is Moosend free? No, not since 2024. There is a 30-day trial. Older reviews and comparison articles frequently praise a free tier for up to 1,000 subscribers, and that plan no longer exists. If a permanent free tier is the requirement, Brevo gives 300 emails a day with unlimited contacts.
What is Moosend? An email marketing platform built in Athens, registered in London in 2012 as JustDot Ltd, renamed Moosend in July 2015, bought by Sitecore in May 2021 and sold to Constant Contact in June 2025. It white-labels as Sitecore Send. Full background on the Moosend hub.
What are the best Moosend alternatives? Brevo for the same price with a far bigger ecosystem and an MCP server. MailerLite for a settled owner and a better editor. Constant Contact because it already owns Moosend. Full list on the alternatives tab.
Is Moosend good? We rate it 7.2/10. Both public panels put it at 4.6/5, on a combined sample of 939 reviews, which is the smallest in our set. It is genuinely good at price, support and deliverability, and genuinely weak at ecosystem breadth and corporate stability.
Why does Moosend keep appearing as Sitecore Send? Because it is the same product, white-labelled. Sitecore owned Moosend from May 2021 until June 2025 and continues to sell the engine under its own brand. Outbound mail also routes over mailendo.com, so the domain you authenticate carries none of the names on your invoice.
Changelog
- August 27, 2026: Review published. Rated 7.2/10. G2 and Capterra read the same day. Roughly 73 distinct Capterra reviews across 3 pages. Deliverability from the EmailToolTester panel. Trustpilot recorded as N/A. Ban tolerance left unrated.
- June 2025: Constant Contact acquired Moosend from Sitecore, announced as widening its European footprint.
- 2024: The free plan was removed. A 30-day trial replaced it.
- May 2021: Sitecore acquired Moosend. The engine continues to be sold as Sitecore Send.
- July 2015: JustDot Ltd renamed itself Moosend Ltd.
- 30 October 2012: Registered in London as JustDot Ltd, having been built in Athens by Panos Melissaropoulos and Yannis Psarras.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
