How much does Klaviyo cost in 2026?
Klaviyo starts free at 250 profiles + 500 emails/month + 150 SMS credits. Paid Email plan starts at $45/mo for 1,500 profiles; Email + SMS bundle starts at $60/mo. Pricing scales aggressively with active profile count (Klaviyo’s term for contacts) — a 10K-profile store on Klaviyo Email pays ~$150/mo, versus MailerLite ~$75/mo or Brevo ~$65/mo. Klaviyo justifies the premium with best-in-class Shopify integration, predictive analytics, and superior revenue attribution. If you are ecommerce-first with a Shopify store, Klaviyo usually pays for itself. If you are a content publisher or B2B SaaS, cheaper alternatives fit better.
All three plans at a glance
Klaviyo organizes its offering into three main tracks: Email only, Email + SMS (bundle discount), and Enterprise. Prices below are for the entry tier (250-1,500 profiles depending on plan, month-to-month billing, USD).
Cap: 250 profiles, 500 emails/month, 150 SMS credits. Full feature access (Shopify integration, segments, flows, campaigns, forms, templates) so you can build a production integration before committing. Klaviyo branding on email footers. One of the more restrictive Free tiers in the ESP category (250 profiles vs MailerLite’s 250 or Brevo’s 300/day). Best used for validating the Shopify sync before upgrading.
Entry: 1,500 profiles, 15,000 emails/mo. Removes Klaviyo branding, unlocks unlimited automation flows, all pre-built templates, predictive analytics (churn probability, expected next-order, historical CLV), advanced segmentation, all integrations. This is the value tier for growing ecommerce stores. Scales aggressively: $100/mo at 5K, $150/mo at 10K, $500/mo at 50K profiles.
Bundle: Email plan + 1,250 SMS credits/month. Cross-channel flows (email + SMS in one automation), unified reporting, single unsubscribe management. SMS pricing is per-credit past the bundle. Discount vs buying SMS separately is roughly 20% at the entry tier. Justified for ecommerce brands where SMS drives significant revenue (typical: 15-25% of email revenue for well-run programs).
Starts around 150,000 profiles. Custom pricing, dedicated CSM, priority deliverability support, custom onboarding, dedicated IP options, SSO, audit logs, SLA guarantees. Realistic starting point around $1,500-3,000/mo based on public community reports for 150K-tier accounts.
Add-ons
| Add-on | Cost | Notes |
| SMS credits (a la carte) | ~$0.02-0.03 per SMS | Country-specific. Cheaper in the bundle vs pay-as-you-go. |
| MMS (multimedia SMS) | ~2-3 SMS credits per MMS | Multimedia carries higher carrier fees. |
| Klaviyo AI | Included in paid plans | AI-generated subject lines, send-time optimization, content optimization at no extra cost. |
| Klaviyo Reviews | Add-on, custom pricing | Native reviews product (vs partner Yotpo/Okendo). Contact sales. |
| Klaviyo Customer Data Platform (CDP) | Enterprise only | Bundled with Enterprise. Not sold separately below Enterprise tier. |
Hidden costs and pricing gotchas
Klaviyo’s pricing page is transparent about tier prices but the “active profile” definition and auto-upgrade rules catch newcomers off guard. Here is what we caught in 30 days of testing.
- Auto-upgrade at profile tier crossing. Cross your profile tier and Klaviyo bumps you to the next tier automatically at the next billing cycle. If you were at 4,900 profiles on the 5K tier ($100/mo) and imported a list pushing you to 5,100, next month bills at the 10K tier ($150/mo). Archive or unsubscribe inactive profiles before the cycle closes to avoid it.
- “Active profile” definition is broader than you think. Klaviyo counts any profile that received a marketing email or SMS in the past 30 days as active — not just subscribers. Suppressed profiles, bounced profiles, unsubscribed profiles who received at least one message in the last 30-day window all count. Regular audience hygiene (suppress non-engagers) is essential to keep your bill accurate.
- SMS bundle credits do not roll over. If you buy the 1,250 SMS bundle at $60/mo and only use 800 SMS in a given month, the unused 450 credits expire at the end of the billing cycle. Plan your SMS cadence to actually use the bundle, or downgrade to Email-only + pay-as-you-go SMS.
- No annual billing discount. Unlike MailerLite (10% off), Brevo (10% off), ActiveCampaign (15% off), most competitors offer 10-20% off annual prepay. Klaviyo charges the same yearly total whether monthly or annual. Enterprise negotiations may unlock multi-year commit discounts, but the standard advertised pricing has no annual discount.
- Ecommerce ROI attribution depends on flow attribution windows. Klaviyo’s advertised “email revenue” numbers use a 5-day attribution window by default. If you configure a shorter window (24h) for cleaner attribution, your reported email revenue drops materially — not because you make less money but because you attribute less. Understand the attribution model before comparing Klaviyo ROI to other channels.
- Enterprise SSO, audit logs, and SLA guarantees are Enterprise-only. Below Enterprise tier, no SSO (SAML, OIDC), no audit logs, no uptime SLA. For teams above 20-30 seats or in regulated industries, this is often the forcing function for the Enterprise upgrade — regardless of profile count.
How Klaviyo pricing scales with your profile count
Klaviyo scales primarily by profile count. Here is the monthly bill at each tier for Email-only and Email + SMS (USD, verified Aug 2026). Numbers rounded from Klaviyo’s public pricing calculator.
| Profiles | Email monthly | Email + SMS monthly | Emails/mo included |
| 250 (Free tier) | $0 | $0 | 500 |
| 1,500 | $45 | $60 | 15,000 |
| 2,500 | $60 | $80 | 25,000 |
| 5,000 | $100 | $140 | 50,000 |
| 10,000 | $150 | $200 | 100,000 |
| 25,000 | $375 | $460 | 250,000 |
| 50,000 | $720 | $860 | 500,000 |
| 100,000 | $1,380 | $1,620 | 1,000,000 |
| 150,000+ | Enterprise custom | Enterprise custom | Custom |
Key inflection: Klaviyo pricing scales roughly linearly past 10K profiles, with the per-profile marginal cost around $0.014-0.02/profile depending on tier. At small volumes (under 5K profiles) Klaviyo is competitive with generalist ESPs. At 25K+ Klaviyo is materially more expensive than MailerLite, Brevo, or GetResponse — the premium is only worth it if ecommerce revenue attribution and predictive analytics move the needle for your business.
Quick cost estimator: what will you actually pay?
Six typical ecommerce profiles, six realistic monthly bills. Match your setup to the closest row.
| Your profile | Profiles | Best plan | Monthly cost | Cheaper alternative |
| Solo founder testing Shopify store | <250 | Free | $0 | None — Klaviyo Free is the deal |
| Small Shopify store (validated PMF) | 1,500-3,000 | $45-75 | MailerLite Comfort ($21-25/mo) | |
| Growing Shopify DTC brand | 5,000-15,000 | Email + SMS | $140-270 | Brevo Business + SMS ($90-140/mo) |
| Mid-market ecommerce (Shopify Plus) | 25,000-50,000 | Email + SMS | $460-860 | Klaviyo justified — attribution ROI usually wins |
| Multi-brand agency / holding | 50,000-150,000 | Email + SMS or Enterprise | $860-1,900 | GetResponse MA Enterprise ($1,000+/mo) |
| Enterprise DTC / global brand | 150,000+ | Enterprise (custom) | $1,500-3,000+ | Braze / Iterable (comparable cost, different ecosystem) |
Reading this table. Cost ranges bracket clean-list scenarios at the lower end and moderate SMS usage at the upper end. Add 10-20% for auto-upgrade risk if your list grows fast without regular profile hygiene. The cheaper alternative column shows the closest feature-parity switch, not the absolute cheapest option.
Free trial versus free plan
Klaviyo approaches the free-vs-trial question differently from most SaaS.
Free plan (forever). No credit card required. Capped at 250 profiles, 500 emails/month, 150 SMS credits. Full feature access — Shopify integration, unlimited automation flows, predictive analytics, all integrations, all templates. The 250-profile cap is more restrictive than MailerLite Free or Brevo Free, but the feature completeness is unmatched. Klaviyo branding on email footers is the only quality compromise.
Free trial of paid plans. Klaviyo does not run a time-limited paid trial. You either use the Free plan indefinitely or upgrade to paid immediately. Refunds within the first 30 days of the first paid billing are handled case-by-case by support.
Pricing versus the top 4 Klaviyo alternatives at 10,000 profiles
10K profiles is the tier where the “Klaviyo tax” becomes visible. Here is the monthly bill for equivalent marketing features across Klaviyo’s closest competitors (Aug 2026 pricing, USD, month-to-month, Email-only comparison).
| Platform | 10K profiles monthly | Annual discount | Verdict |
| Klaviyo Email | $150 | None (no annual discount) | Reference — best ecommerce attribution and predictive analytics |
| Mailchimp Standard | $135 | None | -10%, weaker ecommerce attribution, worse Shopify sync |
| MailerLite Comfort | $75 | 10% off annual | -50%, weaker predictive analytics, no product-based flows |
| Brevo Business | ~$65 (send-based) | 10% off annual | -57%, bundles marketing UI, weaker ecommerce specialization |
| Omnisend Standard | $99 | 10% off annual | -34%, direct ecommerce competitor, better UI, less mature attribution |
Bottom line at 10K profiles: Klaviyo’s $150/mo is defensible only if ecommerce attribution and predictive analytics move the needle. For pure Shopify DTC stores with 15%+ email revenue share, Klaviyo usually pays back the premium. For content publishers or B2B lists, cheaper alternatives suffice. See our full Klaviyo alternatives comparison for deep dives per persona.
Discount codes and exclusive deals
Klaviyo discount options in 2026:
- Startup discount programs: Klaviyo partners with Shopify Plus and select accelerators (YC, Techstars) for startup credit programs. Check with your accelerator for current perks.
- Enterprise multi-year commit: Above 150K profiles, Klaviyo offers custom pricing with multi-year commit discounts negotiated case-by-case. Discounts of 15-25% are typical for 2-3 year commits.
- Klaviyo Partner Program: Agencies that qualify for Klaviyo’s Partner Program can pass through preferred pricing to clients. Requires certification and volume commitment.
We do not currently have an exclusive SMTPedia discount code for Klaviyo. If Klaviyo launches an affiliate program with public coupon support, we will update this section.
Should you pay for Klaviyo? Decision framework by profile tier
Under 250 profiles
- Use Klaviyo Free if you have a Shopify store and want to validate the integration before committing. Full feature access — the 250-profile cap and Klaviyo branding are the only limits.
- Consider MailerLite Free if you are not on Shopify or Shopify integration is not critical. MailerLite Free has 250 subscribers with no forced branding.
250 to 5,000 profiles
- Pay for Klaviyo Email ($45-100/mo) if you run a Shopify store making $10K+/mo. The ecommerce attribution and predictive analytics typically lift email revenue 15-30% vs generalist ESPs.
- Consider MailerLite or Brevo if you are a content publisher, B2B SaaS, or non-ecommerce list owner. Klaviyo’s premium is not justified without ecommerce revenue attribution.
5,000 to 25,000 profiles
- Pay for Klaviyo Email or Email + SMS ($100-460/mo) for ecommerce brands. This is where Klaviyo’s product edge (Shopify sync depth, predictive analytics, product-based flows) delivers the most incremental revenue.
- Add SMS at 10K+ profiles if your customer base is US/CA/UK/AU and mobile-engaged. SMS typically adds 15-25% of email revenue for well-run programs. Bundle discount ~20% vs a la carte.
- Skip Klaviyo for content or B2B. Cost is 2-3x cheaper alternatives without a corresponding ROI lift.
25,000+ profiles
- Pay for Klaviyo Email + SMS ($460-1,600/mo) if you are a Shopify Plus brand or DTC mid-market. Attribution ROI usually covers the premium at this scale.
- Negotiate Enterprise above 150K profiles. Custom pricing, dedicated CSM, SSO, audit logs, SLA. Ask about multi-year commit discounts (15-25% typical for 2-3 year commits).
- Consider Braze or Iterable at enterprise scale if you need CDP-native customer data unification or omni-channel beyond email + SMS. Costs comparable to Klaviyo Enterprise, different ecosystem strengths.
Klaviyo pricing FAQ
Is Klaviyo still free in 2026?
Yes. Klaviyo maintains a permanent Free plan capped at 250 profiles, 500 emails/month, and 150 SMS credits. Full feature access — Shopify integration, unlimited automation flows, predictive analytics, all integrations. Klaviyo branding on email footers. Suitable for validating the Shopify integration before committing.
How much does Klaviyo cost at 10,000 profiles?
Klaviyo Email at 10K profiles costs $150/mo. Email + SMS bundle at 10K costs $200/mo (includes 1,250 SMS credits). No annual billing discount — monthly and yearly bills are identical. Compare to Mailchimp Standard at 10K ($135/mo) — Klaviyo is 10% more expensive but ships materially deeper ecommerce attribution and Shopify integration.
Does Klaviyo offer an annual billing discount?
No. Unlike MailerLite (10%), Brevo (10%), ActiveCampaign (15%), Klaviyo charges the same yearly total whether monthly or annual. Enterprise negotiations may unlock multi-year commit discounts of 15-25%, but the standard advertised pricing has no annual discount.
What is an “active profile” in Klaviyo billing?
Any profile that received a marketing email or SMS in the past 30 days — not just subscribers. Suppressed, bounced, unsubscribed profiles that received at least one message in the last 30-day window all count. Regular audience hygiene (suppress non-engagers, delete inactive profiles) is essential to keep the bill accurate. This definition is broader than MailerLite’s “subscribers only” model.
What is the difference between Email and Email + SMS plans?
Email plan (from $45/mo) includes email sending only. Email + SMS plan (from $60/mo) bundles Email plan + 1,250 SMS credits/month at the entry tier. SMS credits do not roll over. Beyond the bundle, SMS is billed per-credit at ~$0.02-0.03 depending on country. Bundle discount is ~20% vs a la carte SMS. Justified for ecommerce brands where SMS drives significant revenue.
What happens if I exceed my Klaviyo profile limit?
Automatic upgrade to the next profile tier at the next billing cycle, without confirmation email. If you were at 4,900 profiles on the 5K tier ($100/mo) and imported a list pushing you to 5,100, next month bills at the 10K tier ($150/mo). Archive or unsubscribe inactive profiles before the cycle closes to avoid it. Free plan behaves differently: at 250+ profiles, Klaviyo locks sending until you upgrade or reduce the list.
Is there a Klaviyo nonprofit discount?
Not publicly documented. Klaviyo has historically prioritized ecommerce and B2C DTC brands, and nonprofit discount programs are not advertised. Nonprofits should contact Klaviyo sales directly and inquire about custom pricing — some case-by-case arrangements have been reported by community members.
Can I get a refund from Klaviyo?
Refunds within the first 30 days of the first paid billing are handled case-by-case by Klaviyo support. No publicly documented money-back guarantee. Legitimate refund requests (accidentally provisioned, wrong tier due to import error) are typically honored. Contact support with your specific case within the first billing cycle.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
