Klaviyo features: what you get on each plan

This page answers one question per row: does the feature exist, and which plan turns it on. Gating was read from Klaviyo’s own help centre on 26 August 2026, with two independent pricing guides used for the plan tiers Klaviyo does not publish in a comparison table. Klaviyo is unusual in this corpus because the interesting limits are rarely plan limits — they are data thresholds, country restrictions and small feature carve-outs that no comparison table records. Two rows are left blank because the sources contradict each other and Klaviyo does not settle it.

Feature matrix

Feature by feature

Klaviyo flows

Flows are Klaviyo’s automation product and they are on the free tier in full. That is the single most important thing to know about the platform’s packaging, and it is the reason Klaviyo converts so well from a trial: an independent tester confirms automation, segmentation, CRM, forms, templates, integrations and product recommendations are all available on Free, Email and Email + SMS alike.

What that means concretely is that a store with 200 customers can build a welcome series, an abandoned-cart flow, a browse-abandonment flow and a post-purchase sequence without paying anything, with the same branching logic a paying account gets. Most platforms in this corpus put multi-step branching behind their second or third tier. Klaviyo puts the ceiling on volume instead: 250 active profiles and 500 email sends a month.

The trade is that flows are only as good as the event data behind them, and the event data comes from the ecommerce integration. On a Shopify or BigCommerce store the triggers are rich and immediate. On a plain newsletter list with no store attached, a Klaviyo flow does roughly what a MailerLite automation does, and you are paying for a machine built for a job you are not doing.

Klaviyo SMS

SMS is included rather than bolted on, and even the free tier gets 150 mobile messaging credits. Higher volume moves you to the Email + SMS plan. That packaging is more honest than the add-on model most rivals use, where SMS is a separate purchase with its own approval queue.

Coverage is genuinely broad. Klaviyo’s help centre lists 22 locations: Canada and the United States in North America; Austria, Belgium, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom in Europe; Australia and New Zealand in APAC. The United States entry carries a caveat worth reading twice: “50 states only”.

The restriction that catches European stores is MMS. Klaviyo states plainly that “MMS is not available at this time for any country in Europe”, and it is unavailable in New Zealand too. MMS works in the US with short codes or toll-free numbers, in Canada with toll-free only, and in Australia with long codes only. A European brand planning image-led messaging cannot do it here at any price.

Sending numbers carry their own delay. Australia requires registration or verification before the first send — seven to ten business days for a branded sender ID, one to three for a long code. New Zealand offers short codes and nothing else. Express consent is required for every US and Canadian number.

Klaviyo templates

Templates sit on every plan including Free, with no design paywall, and an independent tester confirms it alongside forms, segmentation and integrations. The library is ecommerce-shaped rather than general-purpose: product blocks, dynamic recommendation blocks and cart contents are first-class, and they populate from the store integration rather than from a merge tag you maintain by hand.

The volume ceiling is where the free tier ends. Klaviyo counts active profiles, not subscribers, and the free tier covers 250 of them with a 500-email monthly send limit. Paid plans replace the flat number with a multiplier: the send allowance is ten times your profile tier, so a 5,000-profile account can send 50,000 emails a month. Two independent guides agree on the mechanism, which is fairer than a flat cap and harder to forecast in a spreadsheet.

Against a design-led tool the editor is competent rather than beautiful; Flodesk produces better-looking mail with less work. What Klaviyo gives you instead is a template that knows what the recipient bought, which is a different kind of advantage and generally the more valuable one for a store.

Klaviyo landing pages

Klaviyo has landing pages, and this is worth stating flatly because one independent tester we checked still reports that the platform “notably lacks these”. Klaviyo’s help centre documents the feature directly: go to Website, select Landing pages, click Create landing page. The comparator is simply out of date, which is a good illustration of why we read the vendor’s documentation before anyone’s comparison table.

The real gate is one nobody documents, and it is a strange one. Klaviyo states that “Adding links in Klaviyo Landing Pages is only available for Paid accounts”. A landing page built on the free tier cannot contain a link. That does not stop it collecting an email address, which is what most landing pages are for, but it rules out using a free page as a hub, a link-in-bio or a campaign destination that sends people onward.

Custom domains are supported and are the second paid-account gate in practice. By default a page publishes to company_name.myklpages.com with a random identifier in the path. Pointing it at something like pages.yourbrand.com requires setting up a custom hosted-pages domain. There is no stated limit on how many landing pages an account can create, and Klaviyo’s documentation does not say whether Klaviyo branding appears on published pages.

Klaviyo segmentation

Segmentation is on the free tier, and unlike most platforms in this corpus that is not a stripped-down version. Klaviyo’s segment builder combines profile properties, event history and predictive fields in nested conditions from the start, which is the capability Mailchimp reserves for its third tier and ActiveCampaign charges for.

Segments recalculate continuously rather than at send time, which matters more than it sounds. A segment defined as “placed an order in the last 30 days and has not opened an email in 60” updates as people move in and out of it, so a flow filtered on that segment behaves correctly without a manual refresh. The practical consequence is that segment count is not something you manage; you define the logic once and it stays true.

An independent tester places advanced segmentation, advanced automation and advanced CRM behind an enterprise arrangement. We do not put a plan name on that row, because Klaviyo does not publish a tier by that name in the documentation we can read, and a comparator’s label for an unpublished tier is not a threshold we can defend.

Klaviyo forms

Sign-up forms are on every plan and they are more capable than the free-tier forms of most rivals: pop-ups, flyouts, embedded forms and full-page forms, with display targeting by page, by device and by visitor behaviour. Every submission creates or updates a Klaviyo profile directly, so a form submission is immediately usable as a flow trigger with no list-sync step in between.

The overlap with landing pages is worth understanding, because Klaviyo documents a full-page sign-up form as a way to build something landing-page-shaped. That route predates the Landing Pages product and still works, and it does not carry the no-links restriction that free landing pages do — but it also does not give you a page, it gives you a form occupying one.

Against a dedicated capture tool the targeting is mid-range. There is behavioural display logic, but not the full exit-intent and scroll-depth rule set an OptinMonster sells. For a store already in Klaviyo the integration advantage outweighs that comfortably; as a standalone form product it would not win.

Klaviyo analytics

Reporting exists on every plan: campaign and flow performance, revenue attribution per message, and cohort views of repeat purchase behaviour. Revenue attribution is the part that distinguishes Klaviyo from a general-purpose ESP, because it attributes orders back to the message that preceded them using the store integration rather than a tracking pixel you configure.

Two rows on this page are blank and both belong here. A/B testing is the first: one independent tester lists it as available across all plans including Free, and another states that the free plan “doesn’t let you use A/B testing in campaigns or flows”. Klaviyo’s own documentation does not settle it. We note that the second source is published by a direct competitor, which is a reason for caution in both directions rather than a reason to dismiss it, and we leave the cell empty rather than pick a side.

Klaviyo branding is the second. One source states the free plan “adds Klaviyo branding to your emails, forms, and other published elements”. That is plausible and matches how free tiers usually work, but it is a single source, it is a competitor, and Klaviyo’s own landing-pages documentation is silent on branding. One interested source is not a threshold we will publish.

Klaviyo automation

Beyond flows, automation in Klaviyo covers the pieces that surround them: campaign scheduling with smart send time, automatic list management through segment membership, and back-in-stock and price-drop triggers driven by the store catalogue rather than by a manual upload. All of it sits on the same free tier as the flow builder.

What is not automated is worth naming, because it is where teams get surprised. Klaviyo does not run your paid media or your on-site personalisation; the audience sync to Meta and Google is real but it is a sync, not a campaign manager. And automation quality degrades sharply without the ecommerce integration — the triggers that make Klaviyo worth its price are catalogue and order events, and a Klaviyo account with no store attached has very few of them.

The comparison against a specialist depends on what you are automating. For store-event-driven messaging Klaviyo is at or near the top of this corpus at any tier, free included. For B2B lead nurture with a sales pipeline attached, ActiveCampaign and HubSpot hold a process Klaviyo does not model at all.

Klaviyo predictive analytics

This is the row that breaks the usual pattern, and it is the most useful thing on this page. Predicted customer lifetime value, churn risk, expected date of next order and predicted gender are not gated behind a plan tier at all. They are gated behind data, and the thresholds are specific.

Klaviyo requires all of the following before any prediction appears: at least 500 customers have placed an order, and “these orders cannot be cancelled or refunded, and must be non-zero value orders”; an ecommerce integration such as Shopify, BigCommerce, Magento or WooCommerce, or orders sent through the API; “at least 180 days of order history and have orders within the last 30 days”; and “at least some customers who have placed 3 or more orders”.

Read that as a buying signal rather than a limitation. A store below 500 orders gets nothing from the feature no matter which plan it pays for, so predictive analytics is not a reason to upgrade early. A store above the threshold with a plain newsletter list and no integration gets nothing either. And the last condition is the quietest: a business selling a single high-value item that customers buy once will never accumulate customers with three or more orders, so the repeat-purchase models stay empty permanently.

Continue reading

• Klaviyo pricing — what active-profile billing actually costs as a list grows
• Klaviyo review — our full verdict after hands-on testing
• Klaviyo alternatives — who to look at without a store attached