How much does Brevo cost in 2026?

Brevo bills on emails sent, not contacts stored

This is the structural fact that decides whether Brevo is cheap or expensive for you, and it puts the platform in a category of its own.

Every other mainstream ESP prices on how many people are in your database. Mailchimp, AWeber, MailerLite, Constant Contact, iContact and Klaviyo all bill contacts and then derive a send allowance from a multiplier. Brevo inverts that: the meter is monthly email volume, campaigns and transactional combined.

The practical test is simple: divide your monthly email volume by your contact count. If the ratio is low, meaning a big list you mail infrequently, Brevo is structurally cheaper than anything else here. If the ratio is high, look at a platform with unlimited sending like Moosend instead.

The ratio test, worked through

Since Brevo bills sends and everyone else bills contacts, the only honest way to compare is to compute your own ratio and price both models. Take your monthly email volume and divide by your contact count.

The crossover sits around a ratio of 4 to 5, which is roughly a weekly newsletter with no automation. Below that, the volume model saves you real money because you stop paying rent on contacts you are not mailing. Above it, you are buying send volume that a contact-priced competitor would have thrown in under a multiplier.

The reason this matters more on Brevo than anywhere else is that the ratio is the only variable. On a contact-priced platform, growing your list raises your bill whether you mail the new people or not. Here, an inactive contact is free. That is either the best feature of the platform or an irrelevance, depending entirely on which side of the crossover you sit.

All plans at a glance

Prices are USD at the entry email volume. Yearly billing takes a flat 10% off, verified on all three published tiers.

Enterprise is quote only and adds multi-account management, custom objects, Brevo Mobile Wallet, a custom loyalty engine, custom data integrations, a dedicated IP, SSO and SAML, tailored onboarding and CSM support.

The jump to Professional looks brutal and mostly is not

Standard at $18 to Professional at $499 is a 27x increase, which reads like a wall. Do the arithmetic properly and it is something else.

The two tiers do not start at the same volume. Standard begins at 5000 emails a month; Professional begins at 150 000. That is 30 times the volume for 27 times the price.

The real problem is the gap in between. There is no published tier between 5000 and 150 000 emails with Professional features. Standard scales through the volume slider, so a business sending 60 000 emails a month can stay on Standard and pay for that volume. But if it needs contact scoring or a second team seat, the only route up is Professional at $449 minimum, whether or not it will ever send 150 000 emails.

That is the genuine cliff: not the price of the volume, but being forced to buy 150 000 emails to get a feature.

Transactional email is included on every plan

This is Brevo strongest and least advertised structural advantage, and it is worth measuring against what competitors charge for the same thing.

Brevo states that all plans give access to transactional email features: RESTful APIs, SMTP, outbound webhooks and unlimited log retention. Not an add-on, not a separate product, not a higher tier.

For a store or a SaaS that needs both marketing and transactional email, this collapses two vendors into one bill and one sending reputation. It is the single best reason to choose Brevo, and the pricing page barely mentions it.

Removing the Brevo logo costs more than the Starter plan

A small number with a large consequence, and the clearest example of why the entry price is not the price.

On Starter, your emails carry a Brevo footer. Removing it is a paid add-on at $10.80 per month. Starter itself costs $8.08 per month on yearly billing.

So Starter has exactly one honest use case: a sender who genuinely does not mind the Brevo footer. Charities, internal newsletters, hobby projects, early-stage validation. The moment branding matters, Starter is the wrong plan regardless of budget.

The free plan and its daily ceiling

Brevo runs a permanent free plan with no credit card required at signup. You can upload contacts immediately, and once Brevo approves your account for sending you can send up to 300 emails per day.

Note the shape of that limit. It is a daily cap, not a monthly one, which puts Brevo in the same category as the SendGrid Email API rather than alongside the contact-based free tiers.

Spread evenly, 300 a day is the most generous monthly volume on this list. Concentrated, it is the least usable: a single campaign to 1000 subscribers cannot be sent in one go, because the ceiling resets daily rather than monthly.

There is also no contact limit mentioned on the free plan. On a platform that bills sends rather than contacts, that follows logically, and it means you can park a large list on Brevo at zero cost while you decide.

Pay-as-you-go credits that never expire

Alongside subscriptions, Brevo sells email credits. One email sent deducts one credit, and Brevo states plainly that credits do not expire. Its own documentation describes credits as pricing based on the number of emails, with no daily sending limit and no expiration date.

Non-expiring credits are rarer than they should be. Mailchimp expires its credits after 12 months with no rollover and no refund. Moosend and Brevo both let them sit indefinitely. For a seasonal sender, that difference is the whole decision: an unused Mailchimp block is a write-off, an unused Brevo block is next year budget.

Note also that credits remove the daily sending limit, which the free plan imposes. If the 300 a day ceiling is your only problem, credits solve it without committing to a subscription.

Add-ons and the Sales modules

SMS deserves the same caution. Brevo bundles SMS access into the Starter feature list, but the credits are sold separately and priced by volume and destination country. There is no published per-message rate, so an SMS programme cannot be budgeted from the pricing page. Ask for the rate in your markets.

Pricing a store on a shared meter

Because receipts and campaigns draw from the same allowance, an ecommerce buyer has to add two numbers most platforms keep apart. It is worth doing carefully, because the transactional half is usually the one people forget.

A worked example. A store with 8000 contacts sending a weekly campaign is 34 400 campaign emails a month. Add 800 orders producing 2400 transactional emails, plus abandoned cart and post-purchase flows firing perhaps 18 000 times. The real meter is around 55 000 emails, not the 34 400 the campaign calendar suggests.

The flip side deserves stating too: because both streams share one allowance, a quiet month costs less. A store with seasonal order volume pays for what it actually sent rather than carrying peak capacity all year, which is the opposite of how a contact tier behaves.

What five real accounts pay

Yearly billing, using the published rates. Remember the meter counts campaigns and transactional together.

Row four is the argument for Brevo in a single line. A 40 000 contact list mailed twice a year costs almost nothing here, because you are billed for the 80 000 emails you actually send across the year rather than for storing 40 000 people for twelve months. On Mailchimp or AWeber that same list is a serious monthly line item whether you mail it or not.

How Brevo compares on price

Reading this table. On entry price Brevo sits second behind Moosend and the gap is about a dollar, so price alone should not decide it. What decides it is the billing axis and the transactional inclusion.

Brevo is the only platform here that bills sends rather than contacts, and the only one that includes transactional email at every tier. For a business with a large list it mails occasionally, or one that needs receipts and newsletters from one vendor, nothing else in this table matches the structure at any price.

Where Brevo loses: a small list mailed constantly. Moosend at $7 with unlimited sends is strictly better for a daily sender, and MailerLite Power removes the send cap too. Brevo also has the steepest feature cliff, since anything above Standard means Professional at $449.

Who should pay for which plan

What you cannot price in advance

Two things Brevo does publish that competitors do not, and which deserve credit: there are no hidden fees beyond the plan and the credits you choose, and cancellation is self-serve at any time from the account, with your data either retained for later or deleted on request. Payment is by card through Adyen, or PayPal, and a monthly subscription runs on a 30-day period charged at the start.

One last practical note on the volume slider. Because the meter is emails rather than contacts, your tier can move without anything changing in your marketing. A product launch, a seasonal peak, or simply switching on one more automated flow all push the same number. Set a reminder to check your actual monthly volume against your tier every quarter, the same way a contact-priced account should audit its list size.

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