8 Best Brevo Alternatives Tested in 2026

Brevo scores 7.7 on SMTPedia, the highest overall rating of the 42 platforms we have reviewed — so a page about leaving it has to start by admitting that most people should not. Brevo bills by email volume rather than by contact, keeps its CRM and its transactional relay on the free plan, and holds a pricing-value score of 8.5 that exactly one platform on this page matches. If you came here because your bill went up, the honest answer is usually that it did not go up as fast as it would have anywhere else.

There are two real reasons to leave, and they are narrow. Automation scores 6.0, the weakest number on Brevo’s scorecard and the weakest of every marketing platform below. And the free plan caps you at 300 emails per day, which a single send to a mid-sized list clears before lunch. We priced and scored 8 alternatives against Brevo’s current plans, ranked them by our own overall rating, and named the one axis each of them actually wins on. Where a platform wins nothing for you, we say so.

Why look for a Brevo alternative in 2026

Three specific gaps send people to this page, and only two of them survive contact with the pricing table.

The daily cap, not the monthly one. Brevo’s free plan allows up to 100,000 stored contacts but meters sending at 300 emails per day. That is an unusual shape: most free plans cap the list and let you send to all of it, while Brevo caps the send and lets the list grow. A 4,000-subscriber newsletter is inside the contact limit and roughly fourteen days away from delivering one issue. The cap lifts on every paid plan, including Starter at $9 per month for 5,000 emails, so this is usually a $9 problem rather than a migration.

Automation depth. Brevo’s automation rating of 6.0 is the number that actually justifies a move. Klaviyo and ActiveCampaign both score 9.5 there, a gap of three and a half points on a ten-point scale, which is the widest single-category gap on this page. If your reason for leaving is a branching flow you cannot build, the move is defensible. If it is anything else, read the value column first.

The feature you are looking for may be one tier up, not one vendor over. A/B testing, landing pages and automation without a contact ceiling all sit on Business at $69 per month for 20,000 emails. Several people arrive here having compared Brevo’s Starter plan against a competitor’s mid tier.

8 Brevo alternatives at a glance

Ranked by SMTPedia overall score. Every platform here has a full review on this site, so every score in the table is a measured one rather than a number invented for the comparison.

Scores are SMTPedia overall ratings out of 10, taken from each platform’s own review on this site. Deliverability bands are derived from our deliverability sub-score: High is 8.0 and above, Medium is 6.0 to 7.9, Low is below 6.0. Brevo itself scores 7.7 overall and 7.5 on deliverability, which places it in the Medium band.

1. SMTP2GO

SMTP2GO

Support 9.0 vs 8.0 and deliverability 8.5 vs 7.5, at the cost of automation 3.0 vs 6.0

7.5/10

Better for: the developer who uses Brevo purely as an SMTP relay

A large share of Brevo accounts never open the campaign builder. If yours sends password resets, invoices and notification email from an application and nothing else, you are paying for a marketing suite to move transactional mail, and SMTP2GO does that one job better on both numbers that matter for it. Deliverability is 8.5 against Brevo’s 7.5, support is 9.0 against 8.0, and phone support is included on every paid plan rather than reserved for a top tier. Entry pricing is $15 per month for 10,000 emails, rising to $75 per month at 100,000.

Measure	Brevo	SMTP2GO
Deliverability score	7.5	8.5
Support score	8.0	9.0
Phone support	Business tier	All paid plans
Automation score	6.0	3.0
Campaign builder	Included	Not the product
Official MCP server	Yes	Yes

What you give up: everything Brevo does that is not sending. The CRM, the campaign builder, the signup forms and the marketing automation have no equivalent here, and the automation score of 3.0 against Brevo’s 6.0 is not a gap you close with configuration. If a single person at your company sends a newsletter from Brevo today, this move breaks their workflow and you will end up paying two vendors.

Migration
Easy
Under an hour
Swap SMTP credentials in your application config, re-authenticate your sending domain with new DKIM records, and warm nothing — you are moving a relay, not a list. Contact data does not travel because SMTP2GO does not store it.

$15/mo

Starter, 10,000 emails per month

Professional runs $75 per month for 100,000 emails. A free tier exists but we have only a single source for its limits, so we are not quoting a number for it here.

Read our SMTP2GO review

2. MailerLite

MailerLite

Billing per subscriber instead of per email, and deliverability 8.0 vs 7.5

7.4/10

Better for: a small list that mails it frequently

Brevo charges for emails sent; MailerLite charges for subscribers stored. That single difference decides which one is cheaper for you, and it is arithmetic rather than opinion. A 1,000-person list mailed twice a week is 8,000 emails a month, which sits inside Brevo’s Starter plan at $9 and inside MailerLite’s Comfort plan at $19. Mail that same list daily and it becomes 30,000 emails: Brevo moves past its $29 tier while MailerLite stays at $19, because the list never grew. High frequency against a small list is where MailerLite wins, and it wins with a deliverability score of 8.0 against Brevo’s 7.5.

Measure	Brevo	MailerLite
Billing unit	Emails sent	Subscribers stored
Deliverability score	7.5	8.0
Free plan sending cap	300/day	No daily cap
Free plan capacity	Up to 100,000 contacts	250 subscribers, 2,500 emails
Pricing value score	8.5	8.0
Automation score	6.0	6.0

What you give up: automation does not improve. Both platforms score 6.0, so if you are leaving Brevo because a flow would not build, MailerLite is a lateral move. The free plan is also much smaller than it was: MailerLite cut it to 250 subscribers and 2,500 emails per month in 2026, down from 500 and 12,000, a reduction of 80% in monthly send capacity. And Brevo’s CRM and transactional relay have no equivalent on the free tier here.

Migration
Easy
Half a day
CSV import of contacts and segments is straightforward. Automations rebuild by hand — there is no import path between the two builders. Re-authenticate the sending domain and expect to rebuild templates, since neither platform reads the other’s blocks.

$19/mo

Comfort, 1,000 subscribers

Comfort is $33 at 2,500 subscribers. Power runs $39 and $49 at the same two tiers. The free plan covers 250 subscribers and 2,500 emails per month.

Try MailerLite
Read our MailerLite review

We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.

3. Resend

Resend

API and MCP 9.5 vs 8.5, and no campaign interface at all

7.4/10

Better for: the engineer who writes email templates in React and never wants a dashboard

Resend scores 9.5 on API and MCP against Brevo’s 8.5, and the difference is not a feature list but a posture: email is defined in your codebase and deployed with it. Pricing is $20 per month for 50,000 emails, with overage at $0.90 per thousand, and the free tier covers 3,000 emails per month capped at 100 per day. That daily cap is worth noticing: it is a third of Brevo’s free allowance, so the free plan here is for development, not for production.

What you give up: deliverability drops from 7.5 to 6.5, which moves it out of our High band and into Medium, and there is no campaign builder, no CRM and no signup forms. Automation scores 5.0 against Brevo’s 6.0. A dedicated IP costs $30 per month and is only sold on the Scale tier, so the usual remedy for a deliverability problem is out of reach at entry pricing. This is a replacement for Brevo’s SMTP relay, not for Brevo.

Migration
Medium
One to three days
The API call itself is a short rewrite. The work is re-implementing templates as code and re-authenticating domains. Anything Brevo was doing in its campaign UI has to move somewhere else entirely, which is the part teams underestimate.

$20/mo

Pro, 50,000 emails per month

Overage is $0.90 per thousand. Free tier covers 3,000 emails per month and 100 per day. Dedicated IP is $30 per month on Scale only.

Read our Resend review

4. Sender

Sender

Automation 7.5 vs 6.0 on a free plan with no daily cap, against deliverability 5.5 vs 7.5

7.3/10

Better for: the sender who is on Brevo’s free plan and has hit the daily ceiling

This is the one platform here that beats Brevo on both of the complaints that bring people to this page, and it does it on the free tier. Sender’s free plan carries 2,500 subscribers and 15,000 emails per month with automation included, metered monthly rather than daily. Against Brevo’s 300 emails per day, that is fifty times the headroom for a single send, and the automation score is 7.5 against Brevo’s 6.0 — on a plan that costs nothing. Paid pricing starts at $11 per month for 5,000 subscribers and $22 at 10,000.

Measure	Brevo	Sender
Automation score	6.0	7.5
Automation on free plan	Limited by daily cap	Included
Free plan metering	300 emails/day	15,000 emails/month
Entry paid price	$9/mo	$11/mo, 5,000 subscribers
Deliverability score	7.5	5.5
Official MCP server	Yes	No

What you give up: deliverability, and by the largest margin on this page. Sender scores 5.5, the only entry here below 6.0 and therefore the only one in our Low band, against Brevo’s 7.5. Sending more email to a worse inbox rate is not obviously a win, and for a list you monetise it is usually a loss. There is also no official MCP server, where Brevo has one. Take this trade if your list is small, your content is expected, and your problem is genuinely the daily cap.

Migration
Easy
Half a day
CSV import, re-authenticate the domain, rebuild automations by hand. Given the deliverability gap, move in stages: send to your most engaged segment first and watch the open rate before you cut over the rest of the list.

$11/mo

Standard, 5,000 subscribers

Standard is $22 at 10,000 subscribers. The free plan covers 2,500 subscribers and 15,000 emails per month with automation included.

Read our Sender review

5. Klaviyo

Klaviyo

Automation 9.5 vs 6.0, bought with a pricing-value score of 3.5 against 8.5

7.3/10

Better for: an ecommerce store whose emails should react to product data

Klaviyo and ActiveCampaign both score 9.5 on automation, and they win it on different ground. Klaviyo’s case is data: it ingests your catalogue, carts and order history and triggers on them, so a browse-abandonment flow that knows the product, the price and the stock level is a default rather than a project. Against Brevo’s automation score of 6.0, this is the widest capability gap on the page. Pricing starts at $30 per month for 1,000 profiles, reaching $100 at 5,000 and $150 at 10,000. SMS is billed separately.

Measure	Brevo	Klaviyo
Automation score	6.0	9.5
Deliverability score	7.5	8.0
Ecommerce data triggers	Basic	Catalogue, cart and order native
Billing unit	Emails sent	Active profiles stored
Pricing value score	8.5	3.5
Support score	8.0	7.0

What you give up: the billing model, and it is the exact inverse of Brevo’s. Brevo meters the emails you actually send. Klaviyo meters active profiles stored, so you pay for contacts who have never opened anything, and cleaning the list does not bring the bill down immediately: suppressed profiles keep counting for roughly 90 days before they drop out of the tier calculation. A store that moves from Brevo to Klaviyo is switching from paying for output to paying for inventory. Our pricing-value score of 3.5 against Brevo’s 8.5 is the widest gap in any column of this table, and it is why Klaviyo sits fifth here despite the best automation on the page.

Migration
Medium
One to two weeks
Contacts import cleanly, but the value of Klaviyo is the store integration, so budget the time for connecting the platform, letting historical order data backfill, and rebuilding flows against properties that did not exist in Brevo. Prune the list before you import, not after — the suppression window means a late cleanup does not lower the first several invoices.

$30/mo

Email plan, 1,000 active profiles

Rises to $100 at 5,000 profiles and $150 at 10,000. The free plan covers 250 active profiles and 500 emails per month. SMS is priced separately.

Try Klaviyo
Read our Klaviyo review

We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.

6. ActiveCampaign

ActiveCampaign

The only platform here that beats Brevo on automation and deliverability at once

7.2/10

Better for: a B2B team whose sales process needs branching logic and a real CRM

Where Klaviyo wins on product data, ActiveCampaign wins on conditional structure. Its automation score of 9.5 comes from the depth of the builder itself: nested conditions, goals that pull contacts forward, lead scoring that writes back into the CRM. It is also the only entry on this page that is above Brevo on automation and on deliverability simultaneously, at 8.5 against 7.5. Pricing starts at $15 per month billed annually for 1,000 contacts, or $19 month to month.

Measure	Brevo	ActiveCampaign
Automation score	6.0	9.5
Deliverability score	7.5	8.5
Conditional logic and lead scoring	Limited	Core of the product
Free plan	Yes	None, 14-day trial only
Pricing value score	8.5	5.0
Support score	8.0	6.5

What you give up: the safety net. There is no free plan, only a 14-day trial, so if the migration goes badly you are already paying. Support drops from 8.0 to 6.5 at exactly the moment you are learning the most complicated builder on this page, and pricing value falls from 8.5 to 5.0. Contact-based billing also means an unengaged list costs the same as an engaged one, which is not true on Brevo.

Migration
Hard
Two to four weeks
Contacts and tags import, but the reason you are moving is the automation, and every flow is rebuilt by hand in a different model. Teams that treat this as a CSV import and a weekend are the ones that end up running both platforms for a quarter.

$15/mo

Starter, 1,000 contacts, billed annually

Month-to-month billing is $19. There is no free plan; evaluation is a 14-day trial.

Try ActiveCampaign
Read our ActiveCampaign review

We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.

7. EmailOctopus

EmailOctopus

The only platform here that matches Brevo’s pricing-value score of 8.5, plus support 9.0 vs 8.0

7.1/10

Better for: a writer with a growing list who wants the bill to stay boring

Across all eight platforms on this page, EmailOctopus is the single one whose pricing-value score of 8.5 equals Brevo’s. Everything else here is paid for somewhere. Its support score of 9.0 also beats Brevo’s 8.0, which matters more than it sounds for a one-person operation. The free plan carries 2,500 subscribers and 10,000 emails per month with EmailOctopus branding and three automations of up to five steps; paid plans run $20 at 2,500 subscribers, $31.50 at 5,000 and $44.50 at 10,000. Compared to Brevo’s free tier, the trade is a monthly allowance of 10,000 emails instead of a hard ceiling of 300 per day.

What you give up: automation drops from 6.0 to 4.0, which is the wrong direction if automation is why you are leaving. Deliverability also falls from 7.5 to 7.0. There is no official MCP server where Brevo has one, and there is no CRM and no transactional relay, so an account using Brevo for both marketing and application email would need a second vendor.

Migration
Easy
Half a day
A small, deliberately simple product: CSV import, verify the domain, rebuild a handful of short automations. The simplicity that limits it is also what makes the move quick.

$20/mo

Pro, 2,500 subscribers

$31.50 at 5,000 subscribers and $44.50 at 10,000. Free plan covers 2,500 subscribers and 10,000 emails per month.

Try EmailOctopus
Read our EmailOctopus review

We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.

8. Postmark

Postmark

Deliverability 9.0 vs 7.5, the highest score across all 42 platforms we have reviewed

7.1/10

Better for: the business whose receipts and password resets cannot go missing

Postmark’s deliverability score of 9.0 is not merely above Brevo’s 7.5, it is the highest of every platform on SMTPedia. It earns that by refusing the marketing traffic that degrades a shared pool, which is also the reason its automation score is 4.0. Pricing is $15 per month for 10,000 emails and $55 for 50,000, with overage at $1.80 per thousand on the lower tiers. One structural detail is worth knowing before you compare: transactional and broadcast email are billed against the same unit, with no separate credit pool, so a newsletter consumes the same allowance as your receipts.

What you give up: the entire marketing side, and the price protection. Pricing value falls from Brevo’s 8.5 to 5.0 and support from 8.0 to 6.5. The free tier is 100 emails per month, which is a test harness rather than a plan. Because broadcast and transactional share one meter, a store that moves both kinds of mail here can pay more than it did on Brevo while sending exactly the same volume.

Migration
Easy
Under a day
For the transactional stream alone this is a credentials swap and a DKIM record. The realistic shape of this move is Postmark for application email and something else for campaigns, which means you are adding a vendor rather than replacing one.

$15/mo

10,000 emails per month

$55 per month at 50,000 emails. Overage runs $1.80 per thousand on the lower tiers. Free tier is 100 emails per month.

Try Postmark
Read our Postmark review

We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.

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