Brevo features: what you get on each plan

Brevo sells five marketing plans — Free, Starter, Standard, Professional and Enterprise — and two sales add-ons that stack on top of any of them. That second axis is what makes the platform hard to read from a pricing grid: several of the features people search for are not gated by the plan at all. SMS is credits. WhatsApp is credits. The CRM is a free module with a paid ceiling. The matrix below records, for each feature, the first plan or add-on on which it actually becomes usable, not the plan whose marketing page mentions it.

Feature matrix

Feature by feature

Brevo CRM

It exists, it ships with every account, and it is genuinely free to start. Brevo calls it the Sales Platform, and the basic tier is switched on even on the Free plan: deals, tasks, a shared contact database with the marketing side, meeting scheduling and live chat. There is no separate sign-up and no trial clock.

The ceiling is where it gets specific. Brevo’s own free-plan documentation caps the module at 50 open deals, 1 pipeline, one connected calendar, one connected inbox and a single deal currency. Note the wording: it counts open deals, not deals ever created, so this is a throughput ceiling rather than a storage one. A team closing steadily can live under it for a long time; a team that lets deals sit open cannot.

Lifting it means buying a sales add-on, and this is the part a pricing grid hides. Sales Essentials, at $31/month, unlocks unlimited open deals, multiple pipelines, sales automation workflows, unlimited connected calendars and mailboxes, Instagram DMs, Facebook Messenger and conversation analytics. Sales Advanced, at $64/month, adds outreach sequences, an AI chatbot, VoIP calling worldwide, call recording with AI transcription, round-robin scheduling and multiple currencies. Both sit on top of the marketing plan rather than replacing it, so an account that wants Standard-level email and a second pipeline is paying two subscriptions at once.

Against a dedicated sales tool, the gap is not the record-keeping — contacts, deals and tasks are all there at zero — it is that everything a sales team does beyond record-keeping, from sequences to call recording, lands on the top add-on. Brevo’s Enterprise plan is the only tier that bundles Sales Advanced at no separate charge.

Brevo SMS

SMS is available on every plan, including Free, and it is included in none of them. Brevo says so directly: there is no SMS plan, and to send anything you buy SMS credits. They come in packs from 100, they never expire, and the number of credits a single message burns depends on both the recipient’s country and the character count. So the free plan gives you the composer, the contact list and the delivery reports — not the messages.

The rule that catches people out is sender identity. Registering a Sender ID is mandatory for every country you send to, and each country needs its own registration because the formats and rules differ. A Sender ID is 3 to 11 alphanumeric characters, typically a brand name. Brevo restricted new registrations to new users from 19 March 2026, which matters if you are migrating an established sending name rather than starting fresh.

Four countries carry a surcharge on the registration itself: the United Arab Emirates, Romania, New Zealand, and the United States for A2P 10DLC or short-code identifiers. US A2P registration is the one to budget for, since it is a carrier requirement rather than a Brevo one and it applies before the first message goes out.

On unit cost, the platform publishes a per-country table rather than a headline rate. An independent tester measured roughly $1.09 for 100 US messages in 2026, which is a useful order of magnitude but not a quote — the per-country table is the only figure that binds.

Brevo landing pages

Landing pages do not exist below Standard. Brevo’s free-plan documentation lists them among the features the plan excludes outright, and the Starter tier does not add them either — an independent reviewer reaches the same conclusion, which is worth noting because the marketing pages describe the builder without naming a plan.

From Standard the allowance is exactly 1 landing page. Professional raises it to 10, and Enterprise negotiates a custom number. One page is one page: a second campaign either reuses the first or waits for the upgrade, and running two variants against each other is arithmetically out of reach on Standard.

What the builder does well is the piece most bundled builders skip. Brevo lets you host the page on its own subdomain or on a domain you control, and no separate plan gate is documented for the custom domain — if you have the page, you can point your own hostname at it. That is a real advantage over Constant Contact, whose landing pages cannot be moved onto a customer domain at any price. A page on your own domain inherits the trust and the analytics continuity of the rest of your site; a page on a vendor subdomain does not.

The honest summary is that this is a campaign landing page, not a landing page platform. One slot, a drag-and-drop editor, Google Analytics integration and a form that writes straight into the same contact database as the email side. For a single lead magnet behind a single campaign it is sufficient and it costs nothing extra. For a team that ships a page per campaign, the Professional allowance of ten is the first tier that works.

Brevo templates

Templates are the least gated thing on the platform. Brevo publishes over 40 responsive email templates and gives the whole gallery to a free account, with three ways to work on them: a drag-and-drop editor, a rich-text editor and raw HTML, plus an import path for an HTML file you bring yourself. There is no premium tier of templates, no per-plan subset and no watermark on the design itself.

The catch sits one layer down, and it is the reason this section is not simply good news. Every email sent on the Free plan carries the “Sent with Brevo” sticker, and it stays on the Starter plan too unless you buy the removal add-on at $9/month. Standard is the first plan that drops it by default. So the template is free, the editor is free, and the clean sending identity is not: for a small sender, the sticker is the single most visible consequence of staying on a low tier, and it appears inside the template regardless of how carefully the design was built.

Two things Brevo does not state anywhere we could find: a limit on how many custom templates an account may save, and any per-plan restriction on the HTML editor. Both appear to be unlimited on every tier, but neither is confirmed in writing, so treat them as undocumented rather than guaranteed.

Compared with a dedicated design tool, the gallery is small — forty-plus is a starting set, not a library — but it is unusual to hand a free account the full editor stack including raw HTML, and that combination is what makes the free tier genuinely workable for a developer-adjacent team.

What the plan price leaves out

Four matrix rows have no section of their own because too few people search for them, and three of those are where the real cost hides.

Continue reading

Plan tiers, volume pricing and the cost of a send are covered on the Brevo pricing page. The overall verdict, scoring and buyer personas sit in the Brevo review. If the ceilings above are the wrong shape for your team, Brevo alternatives compares the platforms that gate the same features differently.