How much does MailerLite cost in 2026?

All plans at a glance

Prices below are the entry subscriber tier, billed monthly. Every paid plan scales with subscriber count, and annual billing takes a flat 10% off.

The rename brought a new sending cap

This is the detail that matters most and the one nobody flags, because a rename looks cosmetic.

MailerLite renamed its paid plans: Growing Business is now Comfort, and Advanced is now Power. Any article still using the old names is describing the previous structure, and there are a lot of them.

Read that plainly. The entry paid plan went from uncapped sending to a multiplier cap, and the change arrived alongside a name change rather than a price increase. For most senders the cap is generous and nothing changes. For high-frequency senders it is a material downgrade at the Comfort price point, and the only way back to uncapped sending is Power at roughly double.

Who this actually affects. The multiplier is how many emails each subscriber can receive per month. At 10x you have room for a daily send to a third of your list, or roughly ten emails per subscriber. A weekly newsletter uses about 4.3. A store running four automated flows plus campaigns lands between 8 and 12, which is where Comfort starts to bind.

The free plan: what you actually get

MailerLite keeps one of the few free tiers in the category that is genuinely usable rather than a demo.

Where it runs out. The 250 subscriber cap binds long before the send allowance does. At 2500 emails you have ten sends per subscriber, which comfortably covers a weekly newsletter plus flows. It is list growth that pushes you to Comfort, not sending volume, which is the opposite of how most free tiers fail.

MailerLite also runs a 14-day premium trial separately from the free plan, so you can test paid features without leaving the free tier permanently.

Free plan versus the 14-day premium trial

MailerLite runs both, they are different things, and using them in the right order saves you money.

The sequence that works. Start on Free and build your real programme: import a list, set up your three automations, publish a landing page and send actual campaigns to real people. That gives you engagement data no trial can produce, because the free plan is permanent and your sends are real.

Then, when you are close to needing a paid plan, activate the premium trial to test the specific thing you are about to pay for. If it is the seat limit, add a colleague. If it is automation depth, build the flow that Comfort would cap. Fourteen days is short, so spend it answering one question rather than exploring.

Doing it the other way round wastes the trial. Burning fourteen days evaluating features before you have a list or a cadence tells you very little, and you cannot restart it later when the decision actually matters.

Comfort versus Power: what the upgrade actually buys

At entry the gap is $13/mo, or $11.70 on annual billing. That is a 108% premium, the steepest proportional step in the lineup, so it deserves scrutiny.

Be honest about the Comfort caps. Fifty automations, ten landing pages and ten signup forms are not limits most businesses hit. A team of four hits the three-seat cap on day one, and a high-frequency sender hits the 10x cap every month. Those two are the real triggers; the rest of the Power column is headroom you will probably never use.

How pricing scales with your list

Both paid plans price per subscriber tier. MailerLite does not publish the tier table, so this section is about the shape of the decision rather than a price list we cannot cite.

What is published: Comfort starts at $12/mo and Power at $25/mo at the entry tier, annual billing removes 10%, and Comfort sending scales with your tier ceiling at 10x. So as your list grows, your send allowance grows with it proportionally, which is a fairer structure than a fixed send cap.

The practical test is the same one that decides every multiplier-capped platform. Take your total sends last month, divide by your subscriber count, and compare the ratio to 10. Under it, Comfort is correct and you are paying the lower price for nothing lost. Over it, you are choosing between Power and a platform that does not meter sends at all.

The product breadth nobody puts in a price comparison

Price tables compare emails and contacts, so they miss what MailerLite actually bundles. Every paid plan includes a website builder, landing pages, signup forms, and the ability to sell digital products or take bookings.

Why this changes the comparison. On most competitors these are separate purchases or separate products entirely. Selling a digital product usually means a Gumroad or Podia subscription. Taking bookings usually means Calendly. A website means Squarespace or a WordPress host. MailerLite folds all of them into a plan that starts at $10.80/mo annual.

For a solo operator or a small business, that consolidation can be worth more than the email pricing. If MailerLite replaces a booking tool and a digital product platform you are already paying for, the effective cost is negative against a nominally cheaper ESP that does email only.

This is also the clearest answer to why MailerLite still competes after losing its uncapped-sending advantage on Comfort. It stopped being the cheapest way to send email and became the cheapest way to run a small operation that includes email.

What “unlimited, fair use applies” actually means

Power sending is described as unlimited with a fair use policy attached. That asterisk is worth taking seriously rather than dismissing.

Fair use clauses exist so a provider can intervene when one account degrades shared sending infrastructure for everyone else. In practice they are rarely invoked against normal marketing programmes, and MailerLite does not publish a numeric threshold at which it applies. But unlimited with a policy is not the same promise as unlimited without one.

Compare the alternatives honestly: Moosend also sells unlimited sending on every paid plan, and its entry price is $9/mo against Power at $25. If uncapped sending is the single thing you are buying, Moosend delivers it cheaper. What Power adds over Moosend is unlimited seats, 24/7 live chat, and a website and landing page builder Moosend does not match.

Enterprise and the dedicated IP

Enterprise is quote-only and adds four things: a dedicated success manager, an account audit with performance improvements, a dedicated IP, and deliverability support.

Of those, only the dedicated IP is a hard deliverable; the other three are services whose value depends entirely on the people attached. That makes Enterprise hard to price-compare, and it means the question to ask is not what it costs but what the audit actually covers and how the success manager is measured.

What five real accounts pay

Annual billing at the entry subscriber tier, with the plan chosen by the constraint that actually binds rather than by list size alone.

Rows three and four are the same store after switching on one additional flow. Nothing about the list changed; the send ratio crossed 10 and the plan had to double. That is the practical consequence of the Comfort cap, and it arrives from a product decision rather than from growth.

The last row is the other pattern worth noticing: an account well inside the sending cap that still needs Power, purely because Comfort stops at three seats. Two completely different constraints push you to the same upgrade, and only one of them has anything to do with email volume.

What you cannot price in advance

Refund terms are not published either. Since annual billing is prepaid for the 10% discount, get them in writing before committing to a year, and use the free plan plus the 14-day premium trial as your real evaluation window.

If the Comfort cap changed your maths

A lot of MailerLite customers chose it specifically because sending was uncapped at a low price. If that was you and you are now on Comfort, the platform you bought is not quite the platform you have. Three honest options:

Do the ratio before doing anything else. Total sends last month divided by subscriber count. If the answer is comfortably under ten, this whole section is academic and Comfort remains the right plan at a fair price. Most senders discover they are at four or five.

If you are over, the choice is between paying for headroom you will use and switching to a platform that does not meter sends at all. Weigh what MailerLite bundles that Moosend does not: the site builder, landing pages, digital products and bookings. If you use none of them, the switching case is strong. If you use two, it mostly disappears.

Common misconceptions

“MailerLite has Growing Business and Advanced plans.” Those names are retired. Growing Business became Comfort and Advanced became Power. The rename also introduced the Comfort sending cap.

“The free plan gives 1000 subscribers.” An older figure. The current free plan is 250 subscribers and 2500 monthly emails. It is still the most capable free tier in the category, but the caps moved.

“Annual billing saves 15 or 20 percent.” It saves 10%. That is the lowest annual discount among the major ESPs: Moosend gives 20%, AWeber effectively 16.7%, iContact and Constant Contact 15%.

How MailerLite compares on price

Entry pricing on annual billing, with the structural differences that decide more than the headline numbers.

Reading this table. MailerLite Comfort is competitive but no longer distinctive on sending: at 10x it now matches AWeber Lite, Mailchimp Essentials and Constant Contact Lite rather than beating them. Moosend undercuts it on price and gives uncapped sending on the same plan.

Where MailerLite still clearly wins is the free tier. 250 subscribers with 2500 monthly emails, two seats, three automations and a website builder is more than any competitor gives away, and it is a genuine on-ramp rather than a demo. The paid plans are priced fairly rather than aggressively, and the 10% annual discount is the weakest in the group.

The honest summary: MailerLite used to win on uncapped sending at a low price. After the rename it wins on the free tier and on product breadth, with websites, landing pages, digital products and bookings bundled in rather than sold as add-ons. That is a different value proposition and worth re-evaluating if uncapped sending was your original reason for choosing it.

One last comparison point that rarely gets made: MailerLite is the only platform in this table whose free tier includes a second user seat. That sounds minor until you are a two-person business, because every competitor forces you onto a paid plan the moment a colleague needs to log in. On MailerLite that trigger does not arrive until the fourth person.

Who should pay for which plan

Frequently asked questions