How much does MailerLite cost in 2026?
MailerLite is one of the cheapest full-featured ESPs on the market. Free plan is genuinely useful: 250 subscribers + 2,500 emails/month forever, with real automation (3 flows), landing pages, and no forced branding on emails to your recipients. Paid tiers start at $12/mo on the Comfort plan (annual billing) with the annual 10% discount. Power at $25/mo unlocks unlimited emails and unlimited team seats. Enterprise (200K+ subscribers) is custom. Watch out for the auto-upgrade when your subscriber count crosses a tier boundary — MailerLite bills you at the next tier automatically without confirmation.
All four plans at a glance
MailerLite organizes its marketing suite in four tiers plus its companion transactional product MailerSend (billed separately for transactional email). Prices below are the entry tier for each plan (up to 250-1,000 subscribers depending on plan, annual billing shown after the 10% discount).
Cap: 250 subscribers and 2,500 emails/month. No credit card required. 2 user seats, 3 automation flows, 1 website + landing page, 1 digital product/booking, 3 signup forms, 100+ integrations. This is one of the most generous Free plans in the ESP category — enough to run a real hobby newsletter or validate a launch. Beyond 250 subscribers, sending is locked.
10× email sends per subscriber tier (10,000 sends at 1,000 subscribers). 3 user seats. Unlocks unlimited templates, 50 automations, 10 websites + landing pages, 5 digital products/bookings, 10 signup forms, AI writing assistant, smart sending, preference center. This is the sweet spot for growing SMBs. Monthly billing is $13/mo; annual saves ~10%.
Unlimited monthly emails. Unlimited user seats. Unlimited automations, landing pages, digital products, bookings, signup forms. Multiple automation triggers. Exclusive partner discounts. 24/7 live chat support. Worth it for teams with 5+ marketers or agencies managing multiple client accounts. Monthly billing is $28/mo; annual saves ~10%.
Starts at 200,000 subscribers. Custom pricing. Dedicated success manager, account audits, onboarding training, optional dedicated IP, priority deliverability support. Contact sales. Realistic starting point around $500-800/mo based on public community reports for 200K-tier accounts.
Optional add-ons and MailerSend
| Add-on / companion product | Cost | Notes |
| MailerSend Free (transactional) | $0/mo | 500 transactional emails/month + 100 daily requests. Separate account, SSO-linked to MailerLite. |
| MailerSend Hobby | $5.60/mo | 5,000 transactional emails/month. Cheapest way to add transactional to a MailerLite Marketing setup. |
| Dedicated IP (Enterprise only) | Included in Enterprise custom pricing | Only available on Enterprise. Not sold as a standalone add-on on lower tiers. |
| Custom domain (Landing pages) | Included in all paid plans | Free plan uses mailerlite.io subdomain; paid plans support custom domain. |
Hidden costs and pricing gotchas
MailerLite’s pricing page is genuinely clear compared to Mailchimp or ActiveCampaign but a few surprises still catch newcomers. Here is what we caught in 30 days of testing.
- Auto-upgrade when subscribers exceed your tier. Cross your subscriber cap and MailerLite promotes you to the next tier automatically at the next billing cycle, no confirmation email. If you were on Comfort at 1,000 subscribers ($15/mo) and an import pushes you to 1,050, you are billed the 2,500-subscriber tier ($21/mo) next month. Archive or delete inactive subscribers before the billing cycle closes to avoid it.
- Transactional email is a separate product with separate billing. MailerLite Marketing (broadcasts, newsletters) does not send transactional email. For order confirmations, password resets, and receipts, you must sign up for MailerSend as a companion. SSO links the accounts, but you get two invoices. MailerSend starts free (500/mo) then $5.60/mo for 5K — not huge, but real.
- The Free plan cap of 250 subscribers was cut from 1,000 in an earlier revision. Older articles and reviews still quote “1,000 subscribers free” — that is outdated. Current cap is 250 subscribers as of 2026. If you saw an older MailerLite recommendation, verify the current numbers before committing.
- 10% annual discount is nice but far from Brevo’s or MailerLite’s own claim of “up to 40% savings.” Some MailerLite marketing pages advertise “save up to 40% with annual billing” — that framing bundles multi-year commit discounts that require sales negotiation, not the standard annual discount. The actual auto-applied annual discount for individuals is 10%. Verify at checkout.
- Enterprise Dedicated IP is not sold below Enterprise. If you want a dedicated sending IP for reputation isolation, you need to upgrade to Enterprise — MailerLite does not sell dedicated IPs as an add-on on Comfort or Power. If you have 50K-150K subscribers and want a dedicated IP without Enterprise cost, MailerLite is not the right ESP for you (Mailgun and Postmark sell dedicated IPs on lower tiers).
How MailerLite pricing scales with your list
MailerLite scales pricing primarily by subscriber count, not email volume (unlike Brevo which bills by sends). Here is what you actually pay at each tier for Comfort and Power (annual billing, USD, verified Aug 2026).
| Subscribers | Comfort monthly (annual) | Power monthly (annual) | Sends/mo (Comfort) |
| 250 | $12 | $25 | 2,500 |
| 500 | $15 | $25 | 5,000 |
| 1,000 | $15 | $25 | 10,000 |
| 2,500 | $21 | $29 | 25,000 |
| 5,000 | $39 | $50 | 50,000 |
| 10,000 | $75 | $100 | 100,000 |
| 25,000 | $180 | $205 | 250,000 |
| 50,000 | $310 | $360 | 500,000 |
| 100,000 | $540 | $630 | 1,000,000 |
Key inflection: Power overtakes Comfort in features-per-dollar at ~5,000 subscribers. Below 5K, Comfort’s feature set covers most needs. Above 5K, the unlimited emails + unlimited seats on Power start earning their premium. Below 250 subscribers, stay on Free indefinitely — it is generous enough for genuine hobby use.
Quick cost estimator: what will you actually pay?
Six typical business profiles, six realistic monthly bills. Match your setup to the closest row.
| Your profile | Subscribers | Sends/mo | Best plan | Monthly cost | Cheaper alternative |
| Solo blogger, hobby list | 200 | 1,500 | Free | $0 | None — MailerLite Free is the deal |
| Small creator or newsletter | 800 | 4,000 | Comfort | $15 | Kit Free (up to 10K, no automation) |
| Small ecommerce store | 3,500 | 14,000 | Comfort | $29 | Moosend Pro ($29/mo) |
| Growing B2B SaaS | 10,000 | 40,000 | Comfort or Power | $75-100 | Brevo Business ($65/mo, send-based) |
| Mid-sized marketing agency | 30,000 | 120,000 | Power | $225-260 | Brevo Business ($120/mo) |
| Enterprise / global brand | 200,000+ | 800,000+ | Enterprise (custom) | $500-800+ | GetResponse MA Enterprise |
Reading this table. Monthly cost ranges bracket clean-list scenarios at the lower end and moderate feature usage at the upper end. Add $5-15/mo for MailerSend companion (transactional) if you also need password resets, order confirmations, receipts. Add MailerLite’s 10% annual discount if paying yearly.
Free trial versus free plan
MailerLite offers both, and they are different products.
Free plan (forever). No credit card required. Capped at 250 subscribers and 2,500 emails/month. Real automation (3 flows), landing pages (1), digital products (1), forms (3), integrations (100+). This is one of the most feature-complete Free plans in the ESP category — MailerLite is confident that heavy users convert. No forced footer branding on your sends (this is unusual for a free tier).
Free trial of paid plans. MailerLite offers a 30-day free trial of Comfort or Power features from within the Free plan — unlock premium features without upgrading. Credit card not required. After 30 days, features revert to Free plan capabilities unless you upgrade. Legitimate way to test advanced automation, AI writing, or multi-site landing pages before committing.
Pricing versus the top 4 MailerLite alternatives at 10,000 subscribers
10,000 subscribers is the tier where switching costs and savings become material. Here is the monthly bill for equivalent marketing features across MailerLite’s closest competitors (Aug 2026 pricing, USD, annual billing where offered).
| Platform | 10K contacts monthly | Annual discount | Verdict |
| MailerLite Comfort | $75 | 10% off annual | Reference — best value at this tier |
| Mailchimp Standard | $135 | None | +80%, worse value unless you need Journey Builder specifically |
| Brevo Business | $45-65 (send-based) | 10% off annual | -15 to -40% if sends are low relative to list size |
| ConvertKit / Kit | $79 | 2 months free annual | Similar cost, better for creators (paid newsletters, tips) |
| Moosend Pro | $88 | 15% off annual | +17%, similar automation depth |
Bottom line at 10K subscribers: MailerLite Comfort at $75/mo is one of the cheapest full-featured options. Only Brevo undercuts materially, and only if your send-per-subscriber ratio is low. MailerLite wins on Free plan generosity, native AI integrations (Claude + ChatGPT), and clean UI. See our full MailerLite alternatives comparison for deep dives per persona.
Discount codes and exclusive deals
MailerLite discount options in 2026:
- Annual billing discount: 10% off Comfort and Power when paying yearly. Auto-applied at checkout.
- Nonprofit discount: 30% off ongoing after submitting 501(c)(3) or local equivalent documentation. Apply via support.
- Student discount: Free upgrade from Free to Comfort for verified student accounts (via GitHub Student Developer Pack). Renewable annually.
- Enterprise multi-year commit: Above 200K subscribers, MailerLite offers custom pricing with multi-year commit discounts negotiated case-by-case.
We do not currently have an exclusive SMTPedia discount code for MailerLite. If MailerLite launches an affiliate program with public coupon support, we will update this section.
Should you pay for MailerLite? Decision framework by contact tier
Under 250 subscribers
- Use MailerLite Free — it is genuinely enough. Automation (3 flows), landing page, digital product, forms, 100+ integrations. Not just a marketing gate.
- Alternative: Kit (ConvertKit) Free if you are a creator with a paid newsletter or tips product. Kit Free covers up to 10K subscribers but without automation.
250 to 1,000 subscribers
- Pay for MailerLite Comfort ($12-15/mo). This is the sweet spot MailerLite was designed for. Best price-per-feature in the category.
- Consider Brevo Free (300/day) if you send heavily to a small list and can accept Brevo’s send-based model + more basic UI.
1,000 to 10,000 subscribers
- Pay for MailerLite Comfort ($15-75/mo depending on tier). Almost always beats Mailchimp Standard on price by 30-60%.
- Consider Power at 5K+ subscribers if you have team seats or need unlimited automation flows — the $50/mo Power tier at 5K subs unlocks unlimited seats + emails vs $39/mo Comfort with 3 seats.
- Consider Brevo Business if sending frequency is low relative to list size. Brevo bills by sends, MailerLite by subscribers.
10,000+ subscribers
- Pay for MailerLite Power ($100-540/mo). Unlimited emails becomes the value driver.
- Enterprise negotiation at 200K+. Custom pricing, dedicated success manager, deliverability support. Ask about multi-year commit discounts.
- Skip MailerLite for ecommerce revenue attribution. Klaviyo costs more but lifts email revenue 15-40% on Shopify/WooCommerce stores through product-based segmentation and event-driven flows.
- Skip MailerLite if you need dedicated IP below Enterprise. MailerLite does not sell dedicated IPs as add-ons below the Enterprise tier. Mailgun or Postmark offer dedicated IPs at 100-300K/mo volume levels for $50-100/mo.
MailerLite pricing FAQ
Is MailerLite still free in 2026?
Yes. MailerLite maintains a permanent Free plan capped at 250 subscribers and 2,500 emails/month. Includes real automation (3 flows), landing pages (1), digital products (1), signup forms (3), and 100+ integrations. No forced footer branding on outbound emails to your subscribers — unusual for a Free tier. Older articles may reference a 1,000-subscriber Free cap, which is outdated.
How much does MailerLite cost at 10,000 subscribers?
MailerLite Comfort at 10K subscribers costs $75/mo (annual billing) or $82.50/mo monthly. Power at 10K costs $100/mo (annual). Free plan is not available above 250 subscribers. Compare to Mailchimp Standard at 10K ($135/mo) — MailerLite is roughly 45% cheaper for equivalent features.
Does MailerLite offer an annual billing discount?
Yes. 10% off Comfort and Power when paying yearly. Auto-applied at checkout. Some MailerLite marketing pages reference “up to 40% savings” — that framing bundles multi-year commit discounts that require sales negotiation, not the standard annual discount. The actual auto-applied annual discount is 10%.
What is the difference between Comfort and Power?
Comfort ($12/mo entry) has 3 user seats, 50 automations, 10 sites/landing pages, 5 digital products, and 10× email sends per subscriber tier. Power ($25/mo entry) has unlimited seats, unlimited automations, unlimited landing pages/digital products, unlimited emails per month, and 24/7 live chat support. At 5,000 subscribers Comfort costs $39/mo and Power $50/mo — the $11 delta is worth it if you have 4+ team members or send more than 10× subscribers-count in emails per month.
What happens if I exceed my MailerLite subscriber limit?
Automatic upgrade to the next subscriber tier at the next billing cycle, without confirmation email. To avoid it, archive or delete inactive subscribers before the cycle closes. Free plan behaves differently: at 250+ subscribers, MailerLite locks sending until you upgrade or reduce the list.
Does MailerLite include transactional email?
No. MailerLite Marketing handles broadcasts, newsletters, and automations only. For transactional email (order confirmations, password resets, receipts) you must use MailerSend, MailerLite’s companion transactional product. Free tier: 500 emails/month. Hobby: $5.60/mo for 5K. Separate account, SSO-linked to your MailerLite login.
Is there a MailerLite nonprofit discount?
Yes, 30% off ongoing after submitting 501(c)(3) or local charity registration documentation. Apply via MailerLite support. Processing typically takes 3-5 business days. Student accounts get a free upgrade to Comfort via the GitHub Student Developer Pack.
Can I get a refund from MailerLite?
Yes. MailerLite offers a 30-day money-back guarantee on paid plans. Contact support within 30 days of the first paid billing to request a full refund, no questions asked for most cases. Beyond 30 days, refunds are handled case-by-case.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
