MailerLite features: what you get on each plan

Feature matrix

Plan names in this table are the 2026 names. Growing Business is now Comfort, Advanced is now Power, and accounts move over at their next renewal, so an older account may still show the previous labels in its billing screen. Every row below is sourced from MailerLite’s own plan comparison and its help centre; where the two name different plans, the help centre article wins and the disagreement is written out under the feature.

Three rows carry a dash rather than a plan, and each dash is deliberate. Transactional email is not a MailerLite feature at all: it is MailerSend, a different product with its own plan ladder, reachable with the same login through single sign-on. SMS and CRM appear nowhere on MailerLite’s own feature index, which lists email, automation, editors, website builder, blog, landing pages, signup forms, the iPad subscribe app, email verifier, appointment booking, digital products, e-commerce and paid newsletter subscriptions. A feature the vendor does not claim has no plan to name.

Feature by feature

MailerLite landing pages

Landing pages are a first-class builder here, not an afterthought bolted onto the email editor. They exist on every plan including Free, they use the same drag and drop blocks as the newsletter editor, and there is an AI page builder that Free accounts can run once.

What changed in 2026 is the counting. Free is now limited to 1 published landing page and 1 website. Comfort, at $12/month, allows 10 landing pages and websites combined, which is the detail most comparison tables miss: a Comfort account running three websites has seven landing pages left, not ten. Power removes the count entirely.

The features that make a landing page convert are all on Comfort and above. A/B split testing lets you build and run up to five versions of the same page. Custom domains, password protection, a customizable favicon and custom code injection for tracking pixels are all paid. A Free landing page therefore lives on a MailerLite subdomain, carries MailerLite branding, cannot be split tested and cannot host a conversion pixel, which is a fair description of a demo rather than a campaign asset.

Against a dedicated page builder such as Unbounce or Instapage, the gap is not the editor, it is the testing depth: five static variants with no traffic weighting, no multi-armed allocation and no dynamic text replacement. If landing pages are the main job, MailerLite is the free extra that comes with the email tool, not the reason to choose it.

MailerLite templates

The template story splits cleanly at the first paid step. Free accounts get the drag and drop editor in full, the plain-text style simple editor, the custom HTML editor and a restricted slice of the newsletter template gallery. Paid accounts get unlimited templates, the free stock image library, and the one that actually matters day to day: the ability to save a design of your own and reuse it.

That last restriction is easy to underestimate. On Free you can build a beautiful newsletter and you cannot turn it into your house template, so every issue starts from the gallery or from duplicating last week’s campaign. It is the single friction point most likely to push a working newsletter onto Comfort, and it costs $12/month to remove.

The custom HTML editor being available on Free is genuinely unusual. Most tools in this bracket reserve raw HTML for a paid tier, so a developer who wants to paste a hand-built or MJML-compiled template can do it at zero cost, with no row limit and no forced wrapper. Template categories cover newsletters, websites, landing pages and pop-ups, each with its own gallery.

Where this falls short of a specialist is version control and collaboration. There is no template diffing, no approval workflow and, below Power, no custom user permissions, so any teammate with a seat can edit any saved template. Teams that need a locked brand template with editable content zones will find Klaviyo and Braze stricter about it.

MailerLite automation

Automation is where the 2026 repricing bites hardest, and where the vendor’s own two surfaces are worth reading side by side. Free allows 3 automations, each limited to 5 steps. Comfort allows 50 automations of up to 100 steps. Power removes the workflow count but keeps the 100-step ceiling per workflow.

The builder itself is strong for the money. Steps divide into rules (delay, condition, A/B split) and actions (send email, webhook, internal notification, move to step, update custom field, and the group operations). The A/B split step is a real capability rather than a checkbox: it split-tests up to three versions of a delay or an email inside a live workflow, and it is available from Comfort.

Two gates sit higher than most buyers expect. Multiple triggers on one automation, up to three, is Power only and stated as such in the help centre in a single unambiguous sentence. So is custom user permissions. E-commerce triggers, which is what an abandoned-cart flow actually needs, start at Comfort, as do real-time automation reports, meaning a Free account can run a workflow but cannot watch it work.

The honest comparison is against ActiveCampaign or Customer.io, where a workflow can branch on computed attributes, event properties and cross-channel state. MailerLite conditions read subscriber fields, groups and e-commerce events. That covers a welcome series, a re-engagement sequence and a cart recovery flow well, and runs out of room at lifecycle scoring.

MailerLite segmentation

Segmentation is the most generous line in the whole matrix, and the one to lead with if you are choosing on the free plan. Audiences, groups, tags and segments are all unlimited on every plan, Free included. There is no cap on segment count, no cap on conditions and no paid gate.

Groups are static buckets you assign; segments are saved condition sets that populate themselves. Once a segment exists, every past and future subscriber matching its conditions joins automatically, and a subscriber who stops matching leaves it automatically. Conditions combine with AND and OR logic across subscriber fields, custom fields, campaign activity and e-commerce data.

What sits behind the paywall is not the segmenting, it is what you do with the result. Facebook Custom Audiences sync, click maps, e-commerce sales tracking and the subscriber preference center all start at Comfort. So a Free account can build a segment of everyone who opened three of the last five campaigns and never bought, and then cannot push it to an ad audience or see where those people clicked.

Compared with Klaviyo, the missing pieces are predictive fields and computed lifetime value; there is no propensity scoring here. Compared with anything in the same price bracket, unlimited segments on a free tier is the outlier, and it is the reason MailerLite survives a migration better than tools that meter segment count.

What the 2026 plan rename actually changed

Two changes landed in 2026 and both are easy to miss because they were presented as a renaming.

First, the paid tiers were relabelled: Growing Business became Comfort, Advanced became Power. No account was grandfathered. Every paid account moves to the new structure at its next renewal or at the next manual upgrade or downgrade, so a comparison written before the change and an invoice written after it will disagree on plan names while describing the same account.

Second, and more consequential, feature use limits were introduced where none existed. Comfort now carries explicit counts: 50 automations, 10 forms, 10 landing pages and websites combined, 5 digital products, and a monthly send ceiling of ten times the subscriber tier. Power stays uncapped with a fair use policy on sending. Anyone comparing MailerLite against a competitor on a page written before 2026 is reading a plan that no longer exists.

The Free plan was cut at the same time, effective 16 June 2026: subscribers down from 500 to 250, monthly emails down from 12,000 to 2,500, with seats going the other way, up from 1 to 2. Accounts already over a limit are not deleted, they are frozen: exceed the subscriber cap and campaigns, automations and subscriber imports pause; exceed a feature use limit and you cannot create, activate or edit automations, forms, websites, landing pages or digital products, and sending and imports are disabled until you are back under.

Continue reading

What each plan costs at your subscriber count, and where the volume pricing bends, is on the MailerLite pricing page. Our overall verdict and who this tool actually suits is in the MailerLite review. If the caps above are the problem, the MailerLite alternatives page compares tools that count differently.