Email marketing platform London, bootstrapped; Connect still routes through your own Amazon SES
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EmailOctopus: Email marketing platform

Last verified Aug 27, 2026

EmailOctopus is an Email marketing platform founded in 2015, headquartered in the United Kingdom. Pricing: Free · paid from $9 / €9 per month. It targets senders who want a dashboard on top of their own Amazon SES account rather than a second sending network. Our verdict: Capterra 4.8 overall and 4.8 support, the highest pair on this site. Watch for: Design named by one in three of everyone who criticised anything. Rated 7.1/10 overall across ease of use, deliverability, and pricing value.

What is EmailOctopus?

EmailOctopus launched in October 2014 as a front end bolted onto the customer’s own Amazon SES account, and only became a full email service provider in September 2019. It never retired the old model: EmailOctopus Connect still routes through your own SES account, which is why its free tier there carries unlimited sends for 2,500 subscribers while the standard free plan stops at 10,000 emails a month.

There is no SMTP relay and no transactional sending — everything leaves from the dashboard. The publisher is Three Hearts Digital Ltd, a bootstrapped London company run by the brothers Jonathan and Gareth Bull.

Explore EmailOctopus on SMTPedia

Frequently asked questions

Is EmailOctopus worth it in 2026?

Our full editorial review covers pricing, deliverability, ease of use, support quality, and API/MCP maturity. Read the EmailOctopus review →

How much does EmailOctopus cost?

All pricing tiers, hidden fees, refund policy, and the true cost per email are broken down in the pricing tab. See EmailOctopus pricing →

What are the best alternatives to EmailOctopus?

EmailOctopus compared with its closest competitors by use case, pricing, and switching cost. See alternatives →

What are the SMTP settings for EmailOctopus?

Hostnames, ports, authentication, rate limits, and DKIM/SPF configuration for EmailOctopus. See SMTP settings →

Does EmailOctopus have an official MCP server?

Our API tab covers EmailOctopus's REST API version, SDKs, rate limits, and MCP server support (official, community, and commercial wrappers). See API + MCP →

This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.