EmailOctopus features: what you get on each plan
EmailOctopus runs on two plans, Starter and Pro, and the free Starter tier is capped in an unusually specific way: 2,500 subscribers, 10,000 sends a month, one user, one landing page, one form, three automations, and ten fields and ten tags per list. Four features the rest of this corpus treats as standard do not appear on either editor surface at all. Sources checked 27 August 2026, the EmailOctopus pricing page and the EmailOctopus knowledge base.
Feature matrix
| Feature | Included | From plan | Verdict |
|---|---|---|---|
| Email campaigns | Yes | Starter | 10,000 sends a month at no cost |
| Subscribers stored | Partial | Starter (2,500) | Pro prices by list size |
| Monthly send allowance | Partial | Starter (10,000) | Rises with the Pro tier bought |
| Drag-and-drop email builder | Yes | Starter | Same editor on both plans |
| Prebuilt email templates | Yes | Starter | 100+ templates, no tier gate |
| Import your own HTML | Yes | Starter | Listed on both plan columns |
| Automations | Partial | Starter (3) | Pro lifts the three-sequence cap |
| Custom fields per list | Partial | Starter (10 total) | 50 per list on Pro |
| Tags per list | Partial | Starter (10) | 50 per list on Pro |
| Segmentation | Yes | — | Offered, no plan gate published |
| Sign-up forms | Partial | Starter (1) | Unlimited from Pro upward |
| Landing pages | Partial | Starter (1) | Unlimited from Pro upward |
| Report retention | Partial | Starter (30 days) | Pro keeps reports indefinitely |
| Remove EmailOctopus branding | Yes | Pro | Free sends carry the logo |
| User seats | Partial | Starter (1) | Pro adds unlimited users |
| Integrations directory | Yes | — | Over 1,000, no plan gate published |
| API access | Yes | — | Documented, no plan gate published |
| SPF, DKIM and DMARC setup | Yes | — | Documented for every sender |
| Send through your own Amazon SES | Yes | Connect | Separate product, separate pricing |
| A/B testing | No | — | Absent from both editor surfaces |
| SMS campaigns | No | — | Absent from both editor surfaces |
| CRM | No | — | Absent from both editor surfaces |
| Transactional email or SMTP relay | No | — | Absent from both editor surfaces |
What the matrix does not show
Most free tiers in this corpus withhold whole features. EmailOctopus withholds counts instead. Every builder, template and reporting surface is the same on Starter as on Pro; what the free plan limits is how many of each you may have, and the numbers are small enough to be reached quickly. Three automations is the tightest of them: a welcome sequence, a re-engagement sequence and a tag-based trigger already exhaust the allowance. Ten fields and ten tags per list is the second, and it constrains segmentation without appearing to.
The four rows marked No are stated as absences of published evidence, not as denials: neither the pricing page nor the knowledge base names an A/B test, an SMS product, a CRM or a transactional relay anywhere. Read alongside the columns above, the shape is a deliberately narrow product. No plan prices are quoted here beyond the plan names, because the tier ladder belongs to the pricing tab.
Continue reading
Plan costs and the subscriber-tier ladder are on the EmailOctopus pricing page. The overall assessment is in the EmailOctopus review, hostnames and ports are under EmailOctopus SMTP settings, and comparable platforms sit under EmailOctopus alternatives.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
