How much does Moosend cost in 2026?
Moosend runs one public plan, Pro, from $9/mo at 500 contacts with unlimited email sends. Annual billing takes it to $7/mo (20% off), biannual to 15% off, and verified nonprofits stack a further 25% off on top of the annual discount. There is no free plan since 2024, only a 30-day trial with no card required. The unlimited-sends model is the real story: at 10 000 contacts you pay $70/mo annual and can send as much as you want, where Mailchimp caps you at 10x your contact count. The trap is above Pro: transactional email, dedicated IPs and SSO are unpriced add-ons sold by quote on the Moosend+ tier.
All plans at a glance
Moosend restructured its lineup in 2024. The permanent free tier disappeared, and what remains is one publicly priced plan plus two quote-only tiers. Only Pro has a number attached to it.
Up to 1000 contacts, unlimited sends, no credit card. Access to Pro features but with hard caps: 1 published automation workflow, 1 unpublished form and landing page, 2 team members, 1 custom dashboard limited to 10 widgets. Long enough to build a real campaign, too capped to test a real automation stack.
From 500 contacts, unlimited email sends at every tier. Automation workflows, landing pages, subscription forms, A/B testing, behavioral tracking, segmentation, SMTP server access, up to 5 team seats, roughly 75 templates. Support is 24/5 email and live chat. This is the plan almost everyone buys.
Same base features as Pro. What it unlocks is the right to buy add-ons. Transactional email, dedicated IPs, SSO and SAML, custom reports, audience discovery, extra team seats, hosted files. None of these carry a public list price. Priority support included.
The add-ons are bundled into the base price instead of sold piece by piece. Dedicated account manager, SLA, 10+ team seats, multivariate testing, predictive analytics, custom reporting dashboards. The reason to move up is bundling, not new capability.
Every paid Moosend plan bills on contacts only. There is no monthly send cap, no send multiplier, and no overage line. A 5000 contact account on Pro can send one campaign a month or sixty, and the bill is identical at $38/mo annual. Mailchimp caps the same account at 10x contacts on Essentials, Klaviyo at roughly 10x active profiles. For a daily sender, this single structural difference is worth more than the headline price gap.
There is no free plan, only a 30-day trial
Moosend retired its permanent free tier in 2024. Comparison articles that still list a Moosend free plan “up to 1000 contacts” are describing the trial period, not a standing tier. This is the single most common factual error about Moosend pricing online.
What replaced it is a 30-day trial, no credit card, Pro features on up to 1000 contacts with unlimited sends. That length is genuinely above the category norm: Mailchimp and MailerLite both run 14 days. Thirty days is enough to run a full monthly campaign cycle and see real open and click data rather than a synthetic test.
The trial is not a small Pro plan
Four caps apply that Pro does not have: one published automation workflow, one unpublished subscription form and landing page, two team members, and one custom dashboard with a 10 widget ceiling. If your evaluation depends on comparing three parallel automation flows, or on getting a colleague into the account alongside you, the trial cannot show you that. Plan the evaluation around the single-workflow limit or accept that you are buying partly blind.
When the trial ends the account is downgraded, not deleted. Lists, campaigns, templates and analytics stay intact. New sends are blocked until you pick a plan, but nothing is lost if you decide three months later.
What the 2024 restructure actually changed
Three changes landed together, and they moved Moosend from a generous freemium product to a cheap paid one:
| Free plan retired | The permanent free tier was withdrawn and replaced by the 30-day trial. Existing free accounts were not grandfathered into a new free tier. |
|---|---|
| Transactional email unbundled | Previously part of the plan, now a quote-only add-on restricted to Moosend+. This is the change that most affects ecommerce buyers. |
| Add-on model introduced | Dedicated IPs, SSO, custom reports, audience discovery, extra seats and hosted files moved from bundled features to separately quoted add-ons. |
The base Pro price did not rise. In a category where Mailchimp put through roughly 30% of cumulative increases since 2021, Moosend held its entry rate and monetised the edges instead. Whether that is better depends entirely on whether you need any of the unbundled features: if you do not, Moosend is one of the few ESPs whose real price has not moved in years.
Real cost as your list grows
Pro is priced per contact tier. This is the table that actually determines your bill, and it is the one Moosend hides behind a calculator widget rather than publishing as a list.
Annual billing is a flat 20% off the monthly rate at every tier, with no exceptions or volume thresholds. Figures below are USD.
| Contacts | Monthly billing | Annual billing (per month) |
|---|---|---|
| 500 | $9 | $7 |
| 1 000 | $16 | $13 |
| 2 000 | $24 | $19 |
| 3 000 | $32 | $26 |
| 5 000 | $48 | $38 |
| 8 000 | $64 | $51 |
| 10 000 | $88 | $70 |
| 25 000 | $160 | $128 |
| 50 000 | $315 | $252 |
| 75 000 | $416 | $333 |
| 100 000 | $624 | $499 |
| 150 000 | $936 | $749 |
| 200 000 | $1316 | $1053 |
| 500 000 | $2896 | $2317 |
| 1 000 000 | $5840 | $4672 |
Where the curve bends. The cost per contact per month falls steadily up to 25 000 contacts, then flattens. At 500 contacts you pay $0.014 per contact monthly on annual billing. At 25 000 that is down to $0.005, and at 1 million it sits at $0.0047. The efficient zone is 10 000 to 50 000 contacts, which is exactly where Moosend is trying to compete.
Two jumps deserve planning. Crossing from 75 000 to 100 000 costs $166/mo more on annual, a 50% step for a 33% increase in contacts. Crossing 200 000 to 500 000 adds $1264/mo. Above 100 000 contacts, get a Moosend+ or Enterprise quote before renewing on Pro; the published curve stops being the best available price.
Because Moosend bills purely on contacts and never on sends, pruning unengaged addresses translates directly into a lower bill the moment you drop below a tier boundary. An account sitting at 10 400 contacts pays the $70/mo tier; removing 400 dead addresses moves it to the 8000 tier at $51/mo, or $228/year. On a send-capped platform that same cleanup saves nothing.
How Moosend counts a contact
Moosend bills on unique active subscribers across the whole account. Its documentation is explicit: recipients with the same email address across multiple mailing lists are counted only once.
That sounds like a detail. It is one of the largest real cost differences in the category. Mailchimp bills the same address twice if it sits in two audiences, and agencies or stores running separate wholesale and retail lists routinely pay 15-30% more than their unique contact count would suggest. On Moosend, segmenting into as many overlapping lists as you like has zero billing effect.
| Same address in 3 lists | Counted once. Billing is on unique active subscribers account-wide. |
|---|---|
| Send volume | Not billed at all on any paid plan. No cap, no multiplier, no overage. |
| Crossing a tier | The account moves to the next price step. There is no penalty rate, just the next tier. |
One caveat worth stating plainly: Moosend documents the word active but does not publish a precise definition of how unsubscribed, bounced and removed addresses fall out of the billable count. If you are migrating a large list with significant dead weight, confirm the counting rule with support before committing to an annual term.
Hidden costs and add-ons
Moosend’s base pricing is unusually honest. The opacity is one level up, in a list of capabilities that were bundled before the 2024 restructure and are now sold separately with no published price.
Every item below requires a sales conversation and a custom quote, and every one of them is only purchasable on the Moosend+ tier. If your requirements include any of them, the $9/mo headline is not your price and you cannot find out what your price is from the website.
- Transactional email for order confirmations, receipts and password resets
- Dedicated IP for deliverability isolation
- SSO and SAML for enterprise identity providers
- Custom reports and dashboards beyond the standard set
- Audience discovery, the advanced list intelligence module
- Additional team members beyond the 5 included on Pro
- Hosted files, asset storage above the default quota
- WordPress form add-on
Transactional email is not available on Pro at all
Before 2024 it was bundled. Now it is a Moosend+ add-on, and on Pro it is simply not offered. This catches ecommerce teams who pick Moosend on price and then discover that order confirmations need either a quote-based upgrade or a second provider. The pay-as-you-go credits described below are the honest workaround for low transactional volume, since credits do include transactional capability. For predictable transactional pricing at volume, providers that publish rates openly are a better fit.
Five team seats is the real ceiling on Pro
Pro includes up to 5 seats. A sixth person means moving to Moosend+ and buying seats as a quoted add-on, with no way to model that cost in advance. Agencies and in-house teams above five people should get the Moosend+ quote before comparing Moosend against competitors on the Pro price, because the Pro price will not be the one they pay.
Pay-as-you-go credit bundles
Moosend sells email credits with no subscription attached. One credit sends one email to one recipient, and the rate is a flat $0.001 per email across every bundle size. There is no volume discount, which at least makes the arithmetic trivial.
| 350 000 credits | $350 · $0.001 per email |
|---|---|
| 500 000 credits | $500 · $0.001 per email |
| 750 000 credits | $750 · $0.001 per email |
| 1 000 000 credits | $1000 · $0.001 per email |
Credits do not expire. That is unusual and it matters: Mailchimp expires its credits after 12 months with no rollover and no refund. A Moosend bundle bought for a product launch is still there two years later for the next one. Credits also include access to Pro features, SMTP server access, and transactional email capability, which is the only route to transactional sending without a Moosend+ quote.
The smallest bundle is 350 000 credits at $350. That is not a casual purchase for a small sender, and it is roughly four years of Pro at the 500 contact tier on annual billing. Credits are aimed at event marketers, agencies with sporadic client sends, and teams needing occasional transactional volume, not at replacing a small subscription.
Break-even against Pro. A 5000 contact account on annual Pro pays $456 a year for unlimited sends. The same money in credits buys 456 000 emails, or about 91 campaigns to the full list. If you send more than roughly 7 campaigns a month, the subscription wins outright. Below two campaigns a month, credits win and never expire while doing it.
Annual, biannual and nonprofit discounts
This is where Moosend is meaningfully more generous than the category, and where the stacking rule is worth understanding precisely.
| Monthly | Full rate. No commitment. |
|---|---|
| Biannual | 15% off. The middle option for teams that will not commit to a year. |
| Annual | 20% off. Flat across every contact tier, no volume threshold. |
| Nonprofit / NGO | 25% off subscriptions, and Moosend states it applies in addition to the standard 20% annual discount. |
The annual discount pays for itself quickly. At 10 000 contacts, monthly billing costs $1056/year and annual costs $840, a $216 difference. Given the trial is 30 days and the platform is not hard to evaluate, most senders past their third month are simply paying an avoidable premium.
A verified nonprofit on annual billing at 10 000 contacts pays the $70/mo annual rate less a further 25%, so roughly $52.50/mo or $630/year for unlimited sends to 10 000 people. Mailchimp’s nonprofit rate on Standard at the same list size, after its 15% discount, lands near $115/mo with sends capped at 12x contacts.
Two limits on the nonprofit discount
It cannot be applied to credit purchases, only to subscriptions. And it takes effect from the next renewal period, not immediately, so applying mid-cycle means paying the full rate until the cycle turns. Verification requires proof of nonprofit status, a 501(c)(3) certificate in the US or the local equivalent. Apply before your renewal date, not after it.
Quick cost estimator: what will you actually pay?
Seven realistic profiles priced off the tier table above, on annual billing, including the add-on exposure the headline rate hides. Match yourself to the nearest row.
| Profile | Contacts | Sends/mo | Moosend/mo | Per year | Watch out for |
|---|---|---|---|---|---|
| Solo newsletter | 800 | 3 200 | $13 | $156 | Nothing. This is the cheapest credible unlimited-sends plan on the market. |
| Small ecommerce store | 3 500 | 28 000 | $38 | $456 | Order confirmations need a Moosend+ quote or a credit bundle. Budget unknown. |
| B2B SaaS, weekly digest | 8 000 | 32 000 | $51 | $612 | Fine on Pro. SSO becomes a quoted add-on if security review demands it. |
| Publisher, daily send | 25 000 | 750 000 | $128 | $1 536 | Best-case Moosend scenario. A send-capped competitor would cost triple here. |
| Agency, 8 clients, 6 staff | 40 000 | 160 000 | $252+ | $3 024+ | Sixth seat forces Moosend+. The plus sign is doing real work here. |
| Retail brand, seasonal peaks | 75 000 | 600 000 | $333 | $3 996 | Next tier up costs $166/mo more. Prune before crossing 75 000. |
| Nonprofit, annual + NGO rate | 10 000 | Unlimited | $52.50 | $630 | Apply before renewal or you pay full rate for the whole cycle. |
How to read the sends column. It is there to show that it does not affect the bill. Every row pays the same amount whether it sends once a month or every day, which is why the publisher row at 750 000 monthly sends costs $128/mo. On Mailchimp Standard, 25 000 contacts caps at 300 000 monthly sends, so that publisher physically cannot run its schedule without moving to a much larger contact tier it does not need.
The add-on asterisk. Two of the seven rows carry an unpriceable component. That is the honest state of Moosend pricing in 2026: the subscription is transparent and cheap, and the moment you need transactional email, SSO, a dedicated IP or a sixth seat, you leave the published price list entirely. Any Moosend budget for an ecommerce or agency use case should be treated as a floor, not an estimate, until you have the Moosend+ quote in hand.
How Moosend compares on price
Entry pricing across the most-searched Moosend alternatives, at the tiers where each provider starts. The structural differences matter more than the headline numbers.
| Platform | Entry (monthly) | Annual effective | Free plan | Unlimited sends | Duplicate contacts |
|---|---|---|---|---|---|
| Moosend Pro | $9 @ 500 | $7 (20% off) | 30-day trial only | Every paid plan | Counted once |
| MailerLite | $10 @ 500 | $9 (10% off) | Yes, capped | Every paid plan | Counted once |
| Brevo | $9 | $8.10 (10% off) | Yes, daily cap | Bills email volume | Bills sends, not contacts |
| Mailchimp Essentials | $13 @ 500 | No annual discount | 250 contacts, 500 sends | Capped at 10x contacts | Billed per audience |
| GetResponse | $19 @ 1000 | $15.58 (18% off) | Yes, capped | Every paid plan | Counted once |
| Klaviyo | $20 @ 500 | No annual discount | 250 profiles, 500 sends | Cap near 10x profiles | Counted once |
Reading this table. On raw entry price Moosend, Brevo and MailerLite are within a dollar of each other, so the headline is close to meaningless. Moosend’s actual edge is the combination of three things no competitor matches together: the lowest annual effective rate at $7/mo, unlimited sends on every paid plan, and unique-contact billing.
That combination compounds with send frequency. A 5000 contact sender running daily campaigns pays $38/mo on Moosend annual regardless of volume. The same account on Mailchimp Standard is $75/mo and is capped at 60 000 monthly sends, which a daily campaign to 5000 people exhausts in 12 days. The honest comparison is not $38 against $75, it is $38 against $75 plus a forced tier upgrade.
Where Moosend loses: Brevo prices on email volume rather than contacts, so a large dormant list sending rarely is cheaper there. Klaviyo costs roughly triple but earns it back on ecommerce revenue attribution. And any provider that publishes transactional rates openly beats Moosend’s quote-only add-on for teams that need it.
Who should pay for which tier
| Solo sender, under 1000 contacts, monthly newsletter | Pro annual at $7 to $13/mo. Nothing in the category beats it for unlimited sends. MailerLite’s free tier wins only if you stay under its cap and send rarely. |
|---|---|
| Content business or SaaS, 5000 to 25 000 contacts, weekly or daily sends | Pro annual, $38 to $128/mo. This is Moosend’s strongest zone. The unlimited-sends model saves more than the sticker gap suggests. |
| Ecommerce store needing order confirmations | Pro alone does not cover you. Either get a Moosend+ quote for transactional, buy a credit bundle, or run a dedicated transactional provider alongside Pro. Price all three before committing. |
| Agency with more than 5 people | Moosend+ quote required for seats. Do not budget from the Pro table. Unique-contact billing is still a genuine advantage over Mailchimp for multi-client lists. |
| Nonprofit, any size | Pro annual plus the 25% nonprofit discount. Stacked with the 20% annual rate, this is the cheapest credible option in the category. Apply before renewal. |
| Above 100 000 contacts | Get a quote. The published Pro curve steepens past this point and Enterprise bundles the add-ons rather than metering them. |
| Seasonal or event sender | Credits, if your volume justifies the $350 entry. They never expire, which no major competitor offers. |
Cancellation and refunds
Cancellation is straightforward: subscriptions can be stopped and the account pauses rather than deletes, preserving contacts, campaigns, templates, analytics history and automations. Billing stops during a pause and reactivation restores access on demand. That suits seasonal senders, and it is more forgiving than providers that purge data after a grace period.
We checked the public pricing page and the subscriptions and billing documentation, and neither states refund terms, a guarantee window, or what happens to the unused portion of an annual prepayment on early cancellation. We are not going to invent a number. If you are committing to an annual term, get the refund terms in writing from support first, and treat the 30-day trial as your real evaluation window rather than assuming you can unwind a yearly commitment.
Before pausing a paid account, confirm the reactivation rate with support. Nothing published guarantees that a paused account returns at its original price rather than the current list rate, and on a platform that adjusts tier pricing this is worth pinning down in advance.
Frequently asked questions
Is there still a Moosend free plan in 2026?
No. The permanent free plan was retired in 2024. What remains is a 30-day free trial with no credit card required, giving Pro features on up to 1000 contacts with unlimited sends. Trial-specific caps apply: 1 published automation workflow, 1 unpublished form and landing page, 2 team members, and 1 custom dashboard with a 10 widget maximum. Articles still describing a Moosend free plan are referring to the trial.
How much does Moosend cost at 10 000 contacts?
On the Pro plan, $88/mo billed monthly or $70/mo billed annually, with unlimited email sends at either price. A verified nonprofit stacks a further 25% discount on the annual rate, bringing it to roughly $52.50/mo. There is no send cap and no overage charge at any contact tier.
Does Moosend really have unlimited email sends?
Yes, on every paid plan. Moosend bills purely on contacts. There is no monthly send cap, no send multiplier tied to your contact count, and no overage line item. This is the main structural difference against Mailchimp, which caps sends at 10 times your contact limit on Essentials and 12 times on Standard, and against Klaviyo, which applies a similar multiplier to active profiles.
Does Moosend charge for duplicate contacts across lists?
No. Moosend documentation states that recipients with the same email address across multiple mailing lists are counted only once, because billing is based on unique active subscribers in the account. Segmenting a list into many overlapping lists therefore has no billing impact. Mailchimp, by contrast, bills the same address once per audience it appears in.
Can I get transactional email on the Moosend Pro plan?
Not directly. Transactional email was bundled before the 2024 restructure and is now a paid add-on available only on the Moosend+ tier, sold by custom quote with no published list price. Two workarounds exist: pay-as-you-go credit bundles include transactional capability and SMTP server access, or run a dedicated transactional provider alongside Pro. Price both before committing.
Do Moosend email credits expire?
No. Credits do not expire, which is unusual in the category. Mailchimp expires unused credits after 12 months with no rollover and no refund. Moosend credits are sold in bundles of 350 000, 500 000, 750 000 and 1 000 000 emails at a flat $0.001 per email, so $350 is the minimum entry. Credits include Pro features, SMTP access and transactional capability.
How much can nonprofits save on Moosend?
Verified nonprofits and NGOs get 25% off subscriptions, and Moosend states this applies in addition to the standard 20% annual billing discount. Two limits: the discount cannot be applied to credit purchases, and it takes effect from the next renewal period rather than immediately. Verification requires proof of nonprofit status such as a 501(c)(3) certificate in the US or the local equivalent.
Is annual billing worth it on Moosend?
Almost always. Annual billing is a flat 20% discount at every contact tier with no volume threshold, and biannual billing gives 15%. At 10 000 contacts, monthly costs $1056/year against $840 annual, a $216 saving. Since the trial runs 30 days, most senders have enough information to commit by month three, and paying monthly beyond that is an avoidable premium.
What happens when the 30-day trial ends?
The account is downgraded, not deleted. Lists, campaigns, templates, automations and analytics stay intact. New campaign sends are blocked until you select a paid plan, but nothing is lost and you can subscribe later without rebuilding. Existing subscribers remain on your lists throughout.
Does Moosend offer refunds?
Moosend does not publish a refund policy or money-back guarantee period. Neither the public pricing page nor the subscriptions and billing documentation states refund terms or what happens to the unused portion of an annual prepayment. Get the terms in writing from support before committing to an annual plan, and treat the 30-day trial as the real evaluation window.
Changelog (recent)
- 2026-08-19 Pricing tab migrated from legacy post 27011. All tiers, credit bundles and discounts re-verified against the official Moosend pricing page and billing documentation. Legacy claims about per-email credit rates and ROI uplift were dropped where unverifiable; refund terms are reported as unpublished rather than estimated.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
