Moosend features: what you get on each plan
Moosend is the hardest platform in this directory to state plan gating for, and the reason is mechanical: its comparison grid renders every cell as an icon with no text label, so almost no tier can be quoted. Of the 24 rows below, only eight carry a plan Moosend states in words. We leave the rest blank rather than read a picture. Sources checked 27 August 2026, the Moosend pricing page, the Moosend+ page, the FAQ and the Moosend documentation centre.
Feature matrix
| Feature | Included | From plan | Verdict |
|---|---|---|---|
| Email campaigns and sends | Yes | — | Unlimited sends, no tier in words |
| Subscriber allowance | Partial | Every plan | Plan size sets the active cap |
| Automation workflows | Partial | Free Trial (1) | One published workflow on trial |
| Signup forms | Partial | Free Trial (1) | One, and unpublished on trial |
| Landing pages | Partial | Free Trial (1) | Buildable but not publishable |
| Custom report dashboards | Partial | Free Trial (1) | Ten widgets, then a paid add-on |
| Team seats | Partial | Free Trial (2) | Five on Pro, ten on Enterprise |
| Transactional emails | Partial | Add-on | Outside every plan, priced apart |
| Dedicated IP | Partial | Add-on | Never bundled into a tier |
| SSO and SAML | Partial | Add-on | Bought on top, not unlocked |
| Hosted files | Partial | Add-on | Sold separately from the plan |
| CC and BCC | Partial | Add-on | An add-on, which is unusual |
| Audience discovery | Partial | Add-on | Listed among the paid extras |
| SMTP relay | Yes | — | Documented, never tied to a plan |
| API access | Yes | — | Needs a key, no tier stated |
| API rate limits | Yes | — | Identical on every plan |
| Segmentation | Yes | — | No row in the comparison grid |
| A/B testing | Yes | — | Row exists, cell is an icon |
| Newsletter editor and templates | Yes | — | Same builder, tier not stated |
| Conditional visibility content | Yes | — | Row exists, cell is an icon |
| AI product recommendations | Yes | — | Row exists, cell is an icon |
| Real-time reporting and heatmaps | Yes | — | Row exists, cell is an icon |
| Priority support and SLA | Yes | — | Row exists, cell is an icon |
| Free trial | Partial | Free Trial | Thirty days, no card required |
Why sixteen rows are blank
The blanks are not a gap in our research, they are a property of Moosend’s own page. Its plan comparison table draws availability as icons carrying no text and no accessible label, so there is no sentence to quote and no value to read except by interpreting a picture. Two separate extractions of the same table returned different patterns, which is exactly what happens when a reader infers ticks rather than reading them. We record a tier only where Moosend writes one in words, and eight rows qualify: the trial caps, seats, and the add-ons.
Moosend also contradicts itself twice. The pricing page sells the trial as “core features”, the FAQ as the full range, and the trial’s own caps favour the narrower reading. The ladder differs too: the pricing page shows Free Trial, Pro, Moosend+ and Enterprise, while the documentation knows only Pro and Enterprise. Read Moosend+ as a configurator rather than a rung, since it is Pro plus whichever add-ons you select.
Continue reading
Plan costs and the subscriber ladder are on the Moosend pricing page. The overall assessment is in the Moosend review, hostnames and ports under Moosend SMTP settings, and comparable platforms under Moosend alternatives.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
