
The reason most people came to Flodesk no longer exists for new accounts: on 2 December 2025 the flat rate was withdrawn, and pricing now climbs with your list like everyone else’s. Lite opens at $25 per month for 1,000 subscribers and reaches $72 per month at 10,000. The single price that made Flodesk worth choosing over a cheaper, more capable platform is gone, which means the comparison you made when you signed up is no longer the comparison you are in.
Two numbers explain why we score pricing value at 4.0 and automation at 4.5. Lite allows exactly 1 workflow automation; unlimited workflows begin on Pro. And the free plan cannot send email at all — it builds forms, landing pages and segments, and stops there. We priced and scored 8 alternatives against Flodesk’s current tiers, ranked them by our own overall rating, and named the one axis each of them wins on. Design is not one of those axes, and we say so.
The reasons changed on 2 December 2025, and most pages about this subject have not caught up.
The flat rate is gone, so the original argument is gone with it. Flodesk was chosen because one price covered any list size. New accounts now pay by subscriber count: Lite $25 per month at 1,000 subscribers and a ceiling of 25,000; Pro $28; Everything $54. Annual billing takes those to $19, $25 and $49. At 10,000 subscribers on annual billing, Lite is $72 per month and Everything is $137. That climb is steeper than most of the platforms below, and it is the single fact this page exists to point at.
One workflow. Automation scores 4.5, and the entry plan is the reason: Lite permits a single workflow automation. If you want a welcome sequence and an abandoned-browse nudge, you are on Pro. Five platforms below score above 6.0 on automation and three of those cost less than Flodesk Lite.
A free plan that cannot send email. Flodesk’s free tier has no subscriber limit and no sending. It is a forms and landing-page product. Five alternatives on this page have free plans that actually deliver mail, and one of them covers 10,000 subscribers.
What has not changed is what Flodesk is good at. The editor and template library are still why designers pick it, deliverability is a respectable 7.5, and nothing below reproduces the look without work. Small list, emails that sell on appearance: staying is defensible.
Ranked by SMTPedia overall score. Every platform here has a full review on this site, so every score is measured rather than invented for the comparison.
| Platform | Score | Starting $ | Free plan | Best for | MCP | Deliverability | Verdict |
|---|---|---|---|---|---|---|---|
| Brevo | 7.7 | $9/mo | 300/day, 100k contacts | Big list, infrequent sends | Yes | Medium | Value 8.5 vs 4.0; bills emails sent, not subscribers stored |
| MailerLite | 7.4 | $19/mo | 250 subs, 2,500 emails | Designers who also want automation | Partial | High | Deliverability 8.0 vs 7.5, automation 6.0 vs 4.5, value 8.0 vs 4.0 |
| Sender | 7.3 | $11/mo | 2,500 subs, 15,000 emails | Automation on a free plan | No | Low | Automation 7.5 vs 4.5, included free; deliverability 5.5 vs 7.5 |
| Klaviyo | 7.3 | $30/mo | 250 profiles, 500 emails | Stores selling physical products | Yes | High | Automation 9.5 vs 4.5, deliverability 8.0 vs 7.5; value 3.5 vs 4.0 |
| Moosend | 7.2 | $9/mo | No, 30-day trial | The cheapest real automation here | No | High | Deliverability 8.0 vs 7.5, support 8.5 vs 7.0, automation 6.5 vs 4.5, at $9 |
| ActiveCampaign | 7.2 | $15/mo | No, 14-day trial | Outgrowing one workflow entirely | Yes | High | Automation 9.5 vs 4.5 and deliverability 8.5 vs 7.5; support 6.5 vs 7.0 |
| EmailOctopus | 7.1 | $20/mo | 2,500 subs, 10,000 emails | The flattest price curve as the list grows | No | Medium | $44.50 at 10,000 subscribers vs Flodesk $72; automation 4.0 vs 4.5 |
| Kit | 7.0 | $39/mo | Up to 10,000 subscribers | Creators selling to their audience | Yes | Medium | Free to 10,000 subscribers, the largest free tier we have reviewed; deliverability 6.0 vs 7.5 |
Scores are SMTPedia overall ratings out of 10, taken from each platform’s own review on this site. Deliverability bands are derived from our deliverability sub-score: High is 8.0 and above, Medium is 6.0 to 7.9, Low is below 6.0. Flodesk itself scores 6.4 overall and 7.5 on deliverability, placing it in the Medium band.
Flodesk now charges by list size; Brevo charges by emails sent. If you have 10,000 subscribers and mail them twice a month, that is 20,000 emails, which Brevo covers on Starter at $29 per month while Flodesk Lite bills $72 for the same list on annual billing. The larger and quieter your list, the wider that gap gets, and it is the cleanest arithmetic on this page. Brevo also scores 7.7 overall, the highest of the 42 platforms we have reviewed, with a pricing-value score of 8.5 against Flodesk’s 4.0.
| Measure | Flodesk | Brevo |
|---|---|---|
| Billing unit | Subscribers stored | Emails sent |
| Cost at 10,000 subscribers | $72/mo on Lite | $29/mo at 20,000 emails |
| Pricing value score | 4.0 | 8.5 |
| Automation score | 4.5 | 6.0 |
| Free plan sends email | No | Yes, 300/day |
| Template design | The reason to stay | Functional, not distinctive |
$9/mo
Starter, 5,000 emails per month
Starter is $29 at 20,000 emails; Business is $69 at 20,000 and adds A/B testing and landing pages. The free plan stores up to 100,000 contacts and sends 300 emails per day.

This is the substitution most Flodesk users are actually looking for. MailerLite is the other platform on this page with a builder people choose for aesthetic reasons, and it beats Flodesk on all three numbers that matter here: deliverability 8.0 against 7.5, automation 6.0 against 4.5, pricing value 8.0 against 4.0. Comfort is $19 per month at 1,000 subscribers and $33 at 2,500, against Flodesk Lite’s $25 at the same first tier — and unlike Lite, automations are not rationed to one.
| Measure | Flodesk | MailerLite |
|---|---|---|
| Deliverability score | 7.5 | 8.0 |
| Automation score | 4.5 | 6.0 |
| Workflows on the entry plan | 1 | Not rationed |
| Pricing value score | 4.0 | 8.0 |
| Free plan sends email | No | Yes, 250 subs / 2,500 emails |
| Template library | Best on this page | Good, not the same |
$19/mo
Comfort, 1,000 subscribers
Comfort is $33 at 2,500 subscribers; Power runs $39 and $49 at the same two tiers. Free plan covers 250 subscribers and 2,500 emails per month.
We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.
The specific frustration Flodesk Lite creates is having one workflow and wanting two. Sender answers it on the free plan: 2,500 subscribers, 15,000 emails per month, automation included, and an automation score of 7.5 against Flodesk’s 4.5. That is the largest automation gap on this page achieved at zero cost. Paid plans start at $11 per month for 5,000 subscribers and $22 at 10,000, against Flodesk’s $72 at that same subscriber count.
$11/mo
Standard, 5,000 subscribers
Standard is $22 at 10,000 subscribers. The free plan covers 2,500 subscribers and 15,000 emails per month with automation included.

Flodesk’s Everything plan adds checkout, sales pages and abandoned-cart automations at $54 per month, which is the company acknowledging that a share of its users are running shops. If that is you, Klaviyo does the same job far better: automation 9.5 against 4.5, deliverability 8.0 against 7.5, and flows that read your catalogue, carts and order history rather than approximating them. Pricing starts at $30 per month for 1,000 profiles, $100 at 5,000 and $150 at 10,000.
| Measure | Flodesk | Klaviyo |
|---|---|---|
| Automation score | 4.5 | 9.5 |
| Deliverability score | 7.5 | 8.0 |
| Ecommerce data triggers | Abandoned cart on Everything | Catalogue, cart and order native |
| Cost at 10,000 subscribers | $72/mo on Lite | $150/mo |
| Pricing value score | 4.0 | 3.5 |
$30/mo
Email plan, 1,000 active profiles
Rises to $100 at 5,000 profiles and $150 at 10,000. Free plan covers 250 active profiles and 500 emails per month. SMS is priced separately.
We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.

Moosend is the least fashionable entry on this page and, on our numbers, the most efficient. It beats Flodesk on deliverability (8.0 against 7.5), on support (8.5 against 7.0) and on automation (6.5 against 4.5) simultaneously, and Pro starts at $9 per month for 500 contacts, or $7 billed annually. Unlimited email sends are included at every tier, so the bill tracks list size only. Nothing else here wins three axes at once for under $10.
| Measure | Flodesk | Moosend |
|---|---|---|
| Deliverability score | 7.5 | 8.0 |
| Support score | 7.0 | 8.5 |
| Automation score | 4.5 | 6.5 |
| Entry price | $25/mo, 1,000 subs | $9/mo, 500 contacts |
| Free plan | Yes, but cannot send | None, 30-day trial |
$9/mo
Pro, 500 contacts, unlimited sends
Annual billing takes it to $7 per month. The curve rises to $315 at 50,000 contacts. No permanent free plan; evaluation is a 30-day trial with no card required.
We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.

If the single workflow on Flodesk Lite is not the problem — if the problem is that you now need lead scoring, branching conditions and a CRM that sales can use — this is the destination. Automation scores 9.5 against Flodesk’s 4.5, the widest gap on this page, and deliverability is 8.5 against 7.5. Starter is $15 per month billed annually for 1,000 contacts, or $19 month to month, which is below Flodesk Lite’s $25 at the same tier.
$15/mo
Starter, 1,000 contacts, billed annually
Month-to-month billing is $19. There is no free plan; evaluation is a 14-day trial.
We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.

The complaint that brings people here is the climb, not the starting price, and this platform climbs slowest. EmailOctopus is $20 per month at 2,500 subscribers, $31.50 at 5,000 and $44.50 at 10,000, where Flodesk Lite reaches $72. It also carries the highest support score here, 9.0 against 7.0, and pricing value 8.5 against 4.0. The free plan covers 2,500 subscribers and 10,000 emails per month with EmailOctopus branding and three automations of up to five steps — three more than Flodesk’s free plan, which cannot send at all.
$20/mo
Pro, 2,500 subscribers
$31.50 at 5,000 subscribers and $44.50 at 10,000. Free plan covers 2,500 subscribers and 10,000 emails per month with EmailOctopus branding.
We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.
Kit’s free plan carries up to 10,000 subscribers with unlimited broadcasts, forms and landing pages. That is the exact subscriber count at which Flodesk Lite bills $72 per month, and it is the largest free tier we have measured anywhere on this site. Kit is also built around selling — digital products, paid recommendations and sponsorships are part of the product rather than an upgrade — which is the axis Flodesk only reaches on its Everything plan at $54.
| Measure | Flodesk | Kit |
|---|---|---|
| Free plan subscribers | Unlimited, but no sending | 10,000, sending included |
| Cost at 10,000 subscribers | $72/mo on Lite | $0 on the free plan |
| Automation score | 4.5 | 6.5 |
| Official MCP server | Partial | Yes |
| Deliverability score | 7.5 | 6.0 |
$39/mo
Creator, 1,000 subscribers
Annual billing takes Creator to $33 per month. Pro is $79 monthly or $66 annually at the same tier. The free plan covers up to 10,000 subscribers without visual automations.
We may earn a commission if you sign up through this link. It does not affect our score, which is set before any partnership.
Not for new accounts. Flodesk withdrew flat-rate pricing for new members on 2 December 2025 and now charges by subscriber count. Lite is $25 per month at 1,000 subscribers with a ceiling of 25,000; Pro is $28 and Everything $54, both capped at 255,000. Annual billing takes those to $19, $25 and $49. At 10,000 subscribers on annual billing, Lite is $72 per month and Everything is $137. Most comparison pages still quote the old flat rate.
Yes, and unusually for these pages the answer is not complicated. Moosend starts at $9 per month against Flodesk Lite’s $25 and scores higher on deliverability (8.0 against 7.5), support (8.5 against 7.0) and automation (6.5 against 4.5) at once. MailerLite does the same at $19 and keeps a design-led builder, which is the closer substitution for most Flodesk users. What neither gives you is Flodesk’s template library.
No. The free tier has no subscriber limit and no sending — it covers forms, landing pages, link-in-bio pages, segmentation and analytics only. To send anything you need a paid plan starting at $25 per month. Five alternatives here have free plans that do send: Brevo (300 per day), Sender (15,000 per month), EmailOctopus (10,000), MailerLite (2,500) and Kit (unlimited broadcasts to 10,000 subscribers).
That is Lite specifically: 1 workflow. Unlimited workflows begin on Pro at $28 per month, or $25 annually, and the limit is the main reason our automation score is 4.5. If one workflow is your only complaint, moving up a tier costs $3 per month and beats migrating.
Kit, at $0 — its free plan covers exactly that many subscribers with unlimited broadcasts, though without visual automations since September 2026. Among paid plans, Sender is $22 per month and EmailOctopus $44.50, against Flodesk Lite’s $72. Brevo can be cheaper still if you mail that list infrequently, because it bills emails rather than subscribers: $29 per month covers 20,000 sends regardless of list size.
Honestly, no — not without work. Flodesk’s editor and template library are the strongest on this page and the main reason to stay. MailerLite comes closest and is the substitution we would suggest first for anyone whose emails sell on appearance. Everything else here treats design as a feature rather than the product, and a rebuilt Flodesk template will look like a competent email rather than a Flodesk one.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.