Flodesk features: what you get on each plan

Most email platforms hand you a small free tier and meter it by contacts. Flodesk does the opposite. Its free plan carries no subscriber cap at all and lets you build unlimited forms, landing pages and a link-in-bio page — then stops at the one thing the product is named for. That single line explains almost every row of the table below, so read the plan column with it in mind.

The rest of the gating is conventional and shallow: three paid plans, each adding one clear block. Lite turns sending on. Pro removes the branding and lifts the automation cap. Everything opens Flodesk Checkout. What follows grades the feature set on the plan lines Flodesk publishes. Tier-by-tier price comparisons belong to the pricing tab, and the overall verdict to the review tab.

Feature matrix

Two rows carry a dash rather than a plan name on purpose. Flodesk’s comparison table lists custom domains and a dedicated IP add-on, but its own summary of the product does not repeat either, and no help-centre page states which plan unlocks them or what the add-on costs. Under our sourcing rule a plan name needs two authoritative sources that agree, so those two stay unresolved rather than guessed.

Feature by feature

Flodesk templates

The template library is the reason most people arrive. Flodesk ships a designer-made set covering newsletters, welcome sequences, product announcements and lead-magnet delivery, all edited in a visual layout builder rather than a code view, with brand fonts and colours applied across the set.

Templates themselves cost nothing. You can open an account on the Free plan, build in the editor and save as much as you like. What you cannot do is send any of it: Flodesk’s own pricing FAQ states that the free plan “does not include email sending or workflow automations”. The library becomes usable output at Lite, $25/mo billed monthly or $19/mo billed annually, which is also where unlimited sends, segmentation and email analytics arrive together.

The practical limit is testing depth rather than design. Flodesk added A/B testing in June 2026, and its official product summary describes it as A/B testing for subject lines, alongside split-path testing inside workflows. That is one variable. Platforms whose testing covers content blocks and send times let you attribute a lift to the creative itself; here you can learn which subject line won and little about which layout did.

The second limit is structural: a template is only as reusable as the automation that fires it, and on Lite you get a single workflow. A designer running one newsletter will not notice. Anyone building a welcome series, a nurture track and a re-engagement track from the same template set will hit Pro quickly.

Flodesk landing pages

Landing pages are Flodesk’s most generous feature and the clearest reason its free plan exists. You get unlimited landing pages, unlimited hosted, popup and embedded forms, and a link-in-bio page, with no cap on how many subscribers they collect. Flodesk states this plainly: the free plan carries unlimited forms, landing pages and link-in-bio pages with no subscriber limit.

That combination is rare. Competing free tiers usually meter the list — a few hundred or a few thousand contacts, then a paywall. Flodesk moves the paywall to the send instead, which makes the free plan a real capture layer rather than a trial. You can run a launch waitlist to five figures of signups without paying, so long as you are content to talk to those people somewhere else.

The gap opens immediately after capture. A lead magnet collected on a free landing page has no automated way to reach the subscriber: delivery needs a workflow, and workflows are one on Lite as a limited-time bonus and unlimited from Pro at $28/mo monthly. Until then, fulfilment is manual, which is the wrong shape for the exact use case these pages are built for.

One documentation gap is worth naming. Flodesk’s comparison table lists custom domains, but neither its help centre nor its official product summary states which plan carries them, so the matrix leaves that row unresolved. And nothing in the documentation describes split-testing landing-page variants — the A/B feature released in 2026 covers email subject lines, not pages.

Flodesk checkout

Flodesk Checkout is a payments layer built into the same account: sales pages, upsells, subscription payments, payment plans, buy-now-pay-later, discount codes and abandoned-cart emails, sold without a separate website or third-party cart.

The gate is the Everything plan, $54/mo billed monthly or $49/mo billed annually, which carries unlimited checkouts, sales pages and funnels, subscriptions and payment plans, abandoned-cart automations and three seats. Pro currently carries one checkout as a limited-time bonus, which is enough to sell a single digital product and not enough to run a catalogue.

The commercial terms are the strong part. Flodesk charges no platform fee on transactions — its own wording is that you “keep your hard-earned money” and pay only Stripe’s local payment processing fees. Checkout tools that take a percentage of revenue on top of processing are common, and independent testers confirm Flodesk is not one of them. On a product selling at any volume, that difference dwarfs the plan price.

Where it sits below a specialist is catalogue depth. This is a funnel builder: one offer, an upsell, a bonus, a payment plan. There is no storefront with inventory, variants or shipping logic, and abandoned-cart recovery — the one feature that makes a store worth automating — is locked to the top plan, so it is unavailable to anyone testing the waters on Pro’s single bonus checkout.

Continue reading

See the Flodesk pricing breakdown for how the four plans scale with subscriber count, the Flodesk integrations tab for what connects to the checkout and workflow triggers, and the Flodesk hub for the rest of the platform.