6 Best SendPulse Alternatives Tested in 2026
SendPulse is genuinely good at the thing it advertises, and measurably bad at the thing that makes it work. Our review database scores its automation 7.5/10 — higher than Brevo, MailerLite and Moosend, all of which cost more. It scores its deliverability 4.0/10. That is the lowest figure on this page and the second-lowest in our entire database, and it is the number that decides whether any of the automation matters: a workflow that fires perfectly into a spam folder is a workflow that did not run. On 2 March 2026 SendPulse raised the price of its email plans and its pay-as-you-go email packages, leaving transactional email, SMS, Viber and web push untouched.
We priced and scored 6 alternatives against SendPulse’s own category ratings, ranked them by overall score, and matched each to the kind of sender it wins for. This is not a “top 50” listicle. Every platform below beats SendPulse on deliverability — four of them decisively, two only modestly, and we say which is which. Two of them also beat it on automation, which is the harder test.
Why look for a SendPulse alternative in 2026
The case is not that SendPulse is expensive. It is that the cheap part is not the part that was failing.
Deliverability is scored 4.0/10, and nothing else on this page is that low. The nearest is Omnisend at 5.0, then Sender.net at 5.5. Four of the six sit at 7.0 or above, and two — MailerLite and Moosend — reach 8.0, which is double SendPulse’s figure. In a category where the entire product is “the message arrives”, a 4.0 is not a trade-off to weigh against features. It is the thing you are buying, scored badly.
Support is scored 5.0/10, which is how you find out about the first problem. Five of the six alternatives score 8.0 or better, EmailOctopus 9.0. Deliverability problems are not self-diagnosing: you notice them as a quiet drop in opens weeks later, and the platforms that handle it well are the ones where a human looks at your sending reputation with you. SendPulse is bottom of this page on that measure by a wide margin.
Prices went up on 2 March 2026. SendPulse announced it itself and was specific about scope: email monthly plans and pay-as-you-go email packages both rose, while transactional email, SMS, Viber, web push and email verification were left alone. Customers could hold the old rates for twelve months with an annual subscription bought before that date — so if you did, this year’s renewal is your first look at the new grid.
Where SendPulse still wins, measured. Automation, at 7.5/10. Only Sender.net matches that figure on this page; Brevo and MailerLite score 6.0, Moosend 6.5, Omnisend 7.0, and EmailOctopus scores 4.0, which is half of SendPulse’s. And the free plan carries 15,000 emails a month with basic automation included, which is more monthly send than MailerLite, Omnisend or EmailOctopus give away. If you are running genuinely complex flows on a small budget and your mail is landing, the honest answer is that leaving costs you something real. Read the deliverability column first, then decide.
6 SendPulse alternatives at a glance
Score is our overall rating out of 10 from the SMTPedia review database, not a figure invented for this comparison. Deliverability is derived from our deliverability sub-score: High is 8.0 and above, Medium is 6.0 to 7.9, Low is under 6.0. SendPulse itself scores 6.1 overall, automation 7.5, and deliverability 4.0 — Low.
| Platform | Score | Starting $ | Free plan | Best for | MCP | Deliverability | Verdict |
|---|---|---|---|---|---|---|---|
| Brevo | 7.7 | $9/mo | Yes, 300/day | Small lists mailed often, billed by sends not contacts | Yes | Medium | Deliverability 7.5 vs 4.0, support 8.0 vs 5.0, value 8.5 vs 6.5, but automation 6.0 vs 7.5 |
| MailerLite | 7.4 | $19/mo | Yes, 250 subscribers | The best deliverability on this page | Partial | High | Deliverability 8.0 vs 4.0, double the score, support 8.0 vs 5.0, but automation 6.0 vs 7.5 |
| Sender.net | 7.3 | $11/mo | Yes, 15,000 emails, automation included | The same automation score, free, for longer | No | Low | Automation 7.5 vs 7.5, support 8.0 vs 5.0, ease 8.0 vs 6.5, deliverability only 5.5 vs 4.0 |
| Moosend | 7.2 | $9/mo | No, 30-day trial | Unlimited sending on every paid tier | No | High | Deliverability 8.0 vs 4.0, support 8.5 vs 5.0, automation 6.5 vs 7.5, no free plan |
| Omnisend | 7.1 | $16/mo | Yes, 250 contacts | Ecommerce stores that need email and SMS together | Yes | Low | Support 8.5 vs 5.0, ease 8.5 vs 6.5, but deliverability only 5.0 vs 4.0 |
| EmailOctopus | 7.1 | $20/mo | Yes, 2,500 subscribers | Plain newsletters with the best support here | No | Medium | Support 9.0 vs 5.0, ease 9.0 vs 6.5, value 8.5 vs 6.5, but automation 4.0 vs 7.5 |
The Starting $ column does not count the same thing on every row. Brevo bills by emails sent and does not meter contacts: $9 buys 5,000 sends whatever the list size. Everyone else here bills by contacts or subscribers: MailerLite’s $19 covers 1,000 subscribers, Sender.net’s $11 covers 5,000, Moosend’s $9 covers 500 with unlimited sends, EmailOctopus’s $20 covers 2,500. A list of 5,000 mailed four times a month is 20,000 sends, which is Brevo’s $29 tier and not its $9 one. Neither model is cheaper in the abstract — it depends entirely on how often you send.
1. Brevo — the highest score here, and it bills by sends
Brevo
Who it wins for
The business with a large list it mails occasionally, and the one that wants a CRM without buying a second product. Brevo is the only platform here that meters emails sent rather than contacts stored: $9/month buys 5,000 sends whatever the list size, and the free plan carries 300 emails a day across up to 100,000 contacts, CRM and transactional included. For a list that grew faster than the sending schedule, that is dramatically cheaper than any per-contact grid here. It is also the highest overall score on this page.
| Measure | Brevo | SendPulse |
|---|---|---|
| Overall score | 7.7 | 6.1 |
| Deliverability | 7.5 | 4.0 |
| Support | 8.0 | 5.0 |
| Pricing value | 8.5 | 6.5 |
| API and MCP | 8.5 | 7.0 |
| Automation | 6.0 | 7.5 |
| Billing unit | Emails sent, contacts not metered | Subscribers |
| Entry plan | $9/mo, 5,000 emails | $12/mo, 500 subscribers |
| Official MCP server | Yes | No |
What you lose by leaving. Automation depth, 6.0 against SendPulse’s 7.5 — the single largest thing SendPulse does better than anything here, and Brevo is squarely below it. If your flows are branching, multi-trigger and doing real work, budget time to rebuild them and expect to simplify some. The billing model also cuts both ways: a small list mailed four times a week burns through 5,000 sends fast, and you land on the $29 tier at 20,000 emails. Price your actual send frequency, not your list size.
Medium
Three to five days
Contacts and templates export and import without drama. The flows are the work: rebuild them by hand, test each trigger with a seed list, and run both platforms in parallel for one send cycle before you cut DNS and authentication over.
The highest-scoring platform here, and the only billing model that ignores how big your list has grown.
2. MailerLite — double the deliverability score
MailerLite
Who it wins for
Anyone whose reason for reading this page is that the mail stopped landing. MailerLite scores 8.0 on deliverability against SendPulse’s 4.0 — the largest single-axis gap here, tied with Moosend for the top spot. It pairs that with support 8.0 against 5.0 and ease 8.0 against 6.5, so it is not a specialist tool you grow into. It costs $19/month at 1,000 subscribers, $33 at 2,500.
| Measure | MailerLite | SendPulse |
|---|---|---|
| Overall score | 7.4 | 6.1 |
| Deliverability | 8.0 | 4.0 |
| Support | 8.0 | 5.0 |
| Ease of use | 8.0 | 6.5 |
| Pricing value | 8.0 | 6.5 |
| Automation | 6.0 | 7.5 |
| API and MCP | 6.5 | 7.0 |
| Entry plan | $19/mo, 1,000 subscribers | $12/mo, 500 subscribers |
| Free plan | 250 subscribers, 2,500 emails | 15,000 emails, basic automation |
What you lose by leaving. The free plan, badly. MailerLite gives 250 subscribers and 2,500 emails a month — that is one sixth of SendPulse’s 15,000 monthly sends, and the free tier was cut in 2026 from 500 subscribers and 12,000 emails. You also lose automation depth, 6.0 against 7.5, and the MCP server is partial rather than official. This is a paid-plan recommendation: if you are trying to stay free, it is the wrong row.
Medium
Three to five days
Standard CSV import for contacts, manual rebuild for templates and flows. Because deliverability is the reason for the move, do not import a stale list: suppress anyone who has not opened in a year before you send the first campaign, or you will reproduce the reputation you are trying to escape.
The clearest answer to a deliverability problem on this page, at the cost of the free tier and some automation.
We may earn a commission if you sign up through this link. It does not affect our score, which comes from the same rubric applied to every platform on this page.
3. Sender.net — the same automation score, on a far bigger free plan
Sender.net
Who it wins for
The SendPulse user who stayed for the automation on the free plan. Sender.net is the only platform here that ties SendPulse’s 7.5 automation score, and its free tier carries 2,500 subscribers and 15,000 emails a month with automation included — the same monthly send allowance as SendPulse’s free plan, without the “basic” qualifier. Paid starts at $11/month for 5,000 subscribers and $22 at 10,000, which is the cheapest per-subscriber grid on this page. Support scores 8.0 against SendPulse’s 5.0 and ease of use 8.0 against 6.5.
What you lose by leaving, and read this one carefully. Almost nothing — but you do not fix the problem either. Sender.net’s deliverability scores 5.5 against SendPulse’s 4.0. That is an improvement of a point and a half and it is still Low, below the 6.0 threshold. If your automation works and your mail lands, this is a straight upgrade on price and support. If you are leaving because messages are going to spam, this row does not solve it — MailerLite or Moosend at 8.0 do. There is also no official MCP server.
Easy
Two to three days
The closest like-for-like on this page: comparable automation model, comparable editor, so the flows map across with less rethinking than anywhere else here. Contacts import by CSV, authentication is the usual DKIM and SPF publication.
Same automation, better support, cheaper grid — but only a point and a half of deliverability.
4. Moosend — unlimited sending, and deliverability at 8.0
Moosend
Who it wins for
The sender who mails a modest list constantly. Moosend bills purely by contacts and puts unlimited sends on every paid tier: $9/month covers 500 contacts and as many campaigns as you want, rising to $315 at 50,000 contacts. It ties MailerLite for the best deliverability here at 8.0 against SendPulse’s 4.0, and its support score of 8.5 is second only to EmailOctopus. Automation scores 6.5 — below SendPulse’s 7.5, but the closest of the three platforms on this page that fix the deliverability problem outright.
What you lose by leaving. The free plan entirely. Moosend removed its free tier and replaced it with a 30-day trial that does not ask for a card. Against SendPulse’s permanent 15,000 emails a month, that is the starkest gap on this page: there is no version of Moosend you can sit on indefinitely. You also lose a point of automation, 6.5 against 7.5, and the API and MCP score drops hard, 5.0 against 7.0, with no official MCP server. This is for someone ready to pay.
Medium
Three to five days
Contacts and templates import cleanly; flows are a rebuild. Use the 30-day trial as the parallel-run window rather than as an evaluation, and clean the list before importing so the new sending reputation starts from engaged addresses only.
Top-of-page deliverability and support with no send limit, for anyone who does not need a free tier.
We may earn a commission if you sign up through this link. It does not affect our score, which comes from the same rubric applied to every platform on this page.
5. Omnisend — the multichannel pitch, done for ecommerce
Omnisend
Who it wins for
The online store that bought SendPulse for the multichannel story and never used the chatbots. Omnisend does the same thing narrowly and well: email, SMS and push in one automation built around cart abandonment and post-purchase flows, wired into the store rather than bolted beside it. Support scores 8.5 against 5.0, ease 8.5 against 6.5, automation 7.0 against 7.5. Standard is $16/month at list price with an email quota of contacts times 12 per cycle; Pro at $59 lifts the email limit. SMS bills separately from $0.007 a message. Free plan: 250 contacts, 500 emails a month.
What you lose by leaving, and the same warning as Sender.net applies. Omnisend’s deliverability scores 5.0 against SendPulse’s 4.0 — one point, still Low. It is on this page for the ecommerce automation and the support, not as a fix for inbox placement. You also lose a great deal of free allowance: 500 emails a month against 15,000. And if you are not running a store, most of what you would be paying for does not apply to you.
Medium
Four to six days
The store integration comes first, because the automations depend on its event data. Connect the platform, confirm orders and cart events are flowing, then rebuild the flows on top. Contact import is the easy part and should be last.
The multichannel promise delivered for stores specifically, with far better support and no real deliverability gain.
We may earn a commission if you sign up through this link. It does not affect our score, which comes from the same rubric applied to every platform on this page.
6. EmailOctopus — the best support here, and the least automation
EmailOctopus
Who it wins for
The person who was never going to use the automation. EmailOctopus scores 9.0 on support and 9.0 on ease of use, both the highest here against SendPulse’s 5.0 and 6.5, and 8.5 on pricing value against 6.5. Its free plan is the largest here by subscriber count: 2,500 subscribers and 10,000 emails a month, with branding and three automations of five steps. Paid starts at $20/month for 2,500 subscribers, $31.50 at 5,000, $44.50 at 10,000. Deliverability 7.0, Medium, three points above SendPulse.
What you lose by leaving, and it is the whole product. Automation, scored 4.0 against SendPulse’s 7.5 — the largest drop on this page in the opposite direction, and roughly half the capability. Three flows of five steps on the free plan is a welcome sequence, not a lifecycle programme. There is no official MCP server and the API score is 5.0 against 7.0. If the reason you are on SendPulse is that it automates things cheaply, this row is the wrong answer and Sender.net is the right one. If the reason is that you want a newsletter to go out reliably and someone to answer the phone, nothing here beats it.
Easy
One to two days
The simplest move on this page, because there is less to move to. Import contacts, rebuild one or two templates, and accept that complex flows are not coming with you. Decide that before you migrate, not after.
The best support and the biggest free subscriber allowance here, provided you are giving up the automation on purpose.
We may earn a commission if you sign up through this link. It does not affect our score, which comes from the same rubric applied to every platform on this page.
Migrating off SendPulse: what breaks, what transfers
Leaving a marketing platform is harder than leaving a relay, because the value is in the flows and the flows are the one thing that never exports.
What transfers. Contacts, by CSV, with their custom fields if you map them carefully. Your sending domain, because you own the DNS. Your message copy, because you can paste it.
What does not transfer. Automations, in every case — no platform here imports another’s flows, so budget an hour per non-trivial workflow to rebuild and test. Templates, which arrive as broken HTML if at all. Engagement history, so the new platform starts with no idea which contacts are worth mailing. And SendPulse’s non-email channels — chatbots, CRM, courses — have no equivalent on most of this page: check what you actually use before counting the saving.
The gotcha that matters most here: do not import the whole list. If you are leaving over a 4.0 deliverability score, some of that score is the platform and some of it is your list. Importing every address you have ever collected reproduces the reputation you are trying to escape, on a new provider, in front of a new set of spam filters that have no history with you. Suppress anyone who has not opened in twelve months before the first import, and send to your most engaged segment first.
The order that works: export contacts and score them by engagement → import only the engaged segment → publish DKIM and SPF for the new platform while SendPulse is still live → send two or three campaigns to that segment and watch placement → rebuild the flows → widen the list → cancel, after the renewal date you care about, not before.
SendPulse alternatives: frequently asked questions
What is actually wrong with SendPulse?
One thing, measured: deliverability, scored 4.0/10 — the lowest figure on this page and the second-lowest in our whole review set. Support is the second problem at 5.0, against 8.0 or better for five of the six alternatives, and the two compound: a deliverability problem you cannot get help diagnosing is a slow, quiet loss of revenue. Everything else is competitive — automation 7.5 is above most of this page, pricing value 6.5 is mid-table, the API score 7.0 respectable.
Which alternative is closest to SendPulse?
Sender.net. It is the only platform here that ties SendPulse’s 7.5 automation score, its free plan carries the same 15,000 emails a month with automation included, and paid starts at $11 for 5,000 subscribers. Support improves from 5.0 to 8.0 and ease of use from 6.5 to 8.0. The catch is the one that matters: its deliverability scores 5.5, better than 4.0 but still Low. Closest is not the same as best.
Which alternative actually fixes deliverability?
MailerLite and Moosend, both at 8.0 — double SendPulse’s 4.0 and the only two High ratings on this page. Brevo at 7.5 and EmailOctopus at 7.0 are solid Medium improvements. Sender.net at 5.5 and Omnisend at 5.0 are still Low: they are here for other reasons and we say so in their blocks. If inbox placement is the whole reason you are reading this, the shortlist is two names, not six.
Did SendPulse raise its prices?
Yes, on 2 March 2026, announced by SendPulse itself. The increase covered the email service monthly plans and the pay-as-you-go email packages, along with the CRM, website builder, pop-up builder and chatbot builder. Transactional email, online courses, email verification, web push and SMS and Viber campaigns were explicitly left unchanged. Customers could hold the old rates for twelve months by buying an annual subscription before that date, so if you did, this year’s renewal is your first look at the new grid.
Is the SendPulse free plan better than the alternatives?
On monthly send volume, yes, and it is not close: 15,000 emails a month with basic automation included. Only Sender.net matches that figure, and it does so without the “basic” limit on automation. MailerLite gives 2,500 emails, Omnisend 500, EmailOctopus 10,000 across 2,500 subscribers, Brevo 300 a day across a list of up to 100,000, and Moosend has no free plan at all. This is the strongest argument for staying, and it is worth exactly as much as your mail is worth landing.
Which of these has an official MCP server?
Brevo and Omnisend. MailerLite is partial. Moosend, EmailOctopus and Sender.net have none, and neither does SendPulse, which scores 7.0 on our combined API and MCP measure against Brevo’s 8.5. If you want an agent to be able to pull campaign stats or add a contact without you building the integration first, Brevo is the only row here that is both top-scoring overall and fully served.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
