How much does SendPulse cost in 2026?
SendPulse pricing at a glance (verified August 2026):
- Free plan: 500 subscribers, 15,000 emails per month, SendPulse branding in the footer, 100MB storage.
- Standard: from $8/mo (EUR 8.80) at 500 subscribers, unlimited emails, A/B testing, 3 users.
- Pro: from $9.60/mo (EUR 10.56) at 500 subscribers, dynamic segmentation, email verification, 10 users.
- Enterprise: from $15/mo (EUR 14.78), requires a 2,500-contact minimum, unlimited senders and flows, SMTP at scale.
- The catch: email is one product out of seven. SMS, web push, chatbots, landing pages, CRM and the website builder are metered and billed separately.
The modular model: why the headline price is not the bill
Every other platform in this category sells you one product with tiers. SendPulse sells a catalog of seven separate tools, each with its own meter: email marketing, SMS, web and mobile push, chatbots, a landing page builder, a light CRM, and a website builder.
The $8/mo you see advertised buys the email product at the smallest tier. Nothing else. If the reason you chose SendPulse was “it does everything in one place,” the bill for doing everything is the sum of every meter you switch on.
Concrete example. A small business wanting email plus a chatbot plus web push at 1,000 subscribers each: email Standard around $12, chatbot plan around $12, push add-on on top. The advertised entry price was $8. The real bill is roughly triple that, and it climbs independently on each meter as each audience grows.
This is not hidden or deceptive, but it is structurally different from how buyers read a pricing page. Budget on the tools you will actually turn on, not the headline.
Email plans compared
| Plan | From (500 subs) | Emails | Users | Key unlock |
|---|---|---|---|---|
| Free | $0 | 15,000/mo | 1 | Basic automation, 140+ templates |
| Standard | ~$8/mo | Unlimited | 3 | No branding, A/B testing |
| Pro | ~$9.60/mo | Unlimited | 10 | Dynamic segmentation, email verification |
| Enterprise | ~$15/mo (2,500 min) | Unlimited | Unlimited | Unlimited flows, SMTP at scale |
Note the Enterprise floor: it is not available below 2,500 contacts, so a small team wanting unlimited automation flows has to grow into it rather than pay for it early.
What you actually pay as your list grows
SendPulse prices by subscriber count in tier steps, not smoothly. Your bill jumps each time you cross a boundary:
| Subscribers | Standard/mo (approx) | Cost per contact |
|---|---|---|
| 500 | $8 | $0.016 |
| 1,000 | ~$12 | $0.012 |
| 2,500 | ~$30 | $0.012 |
| 5,000 | ~$40 | $0.008 |
| 10,000 | ~$53 | $0.0053 |
| 50,000 | ~$180 | $0.0036 |
Indicative. SendPulse runs frequent promotions and shifts tier boundaries, so check the live calculator before committing. EUR is the base currency; USD figures fluctuate with the exchange rate.
Cost per contact improves steadily with size, which is normal. What is unusual is the unlimited email allowance on all paid tiers. Most competitors cap sends as a multiple of your list. SendPulse does not, which makes it strong for small lists with high send frequency and weak value for large lists that email rarely.
The March 2026 price increase
SendPulse announced a pricing update in January 2026 that took effect on March 2, 2026, covering email, the chatbot builder, CRM, the website builder and pop-ups. The chatbot plan at 500 subscribers moved to $12/mo. Existing customers who bought an annual subscription before that date kept the old rates for 12 months.
Practical read: if you are evaluating SendPulse now, you are seeing post-increase pricing. Locking an annual plan is the only mechanism the platform offers for rate protection, and it protects you for 12 months, not indefinitely.
Hidden costs to plan for
1. Storage caps you will hit sooner than expected
The Free plan includes 100MB of storage for images and files. Image-heavy newsletters exhaust that quickly. Paid tiers raise the cap, but a media library built over a couple of years can force an upgrade for storage reasons alone rather than list size.
2. Dedicated IP and one-off services
Dedicated IP addresses, custom template design, and migration assistance are priced separately from the plan. None of these appear on the plan comparison page. Ask for the quote before you assume a dedicated IP is included at Enterprise.
3. Each channel scales on its own axis
Your email tier is set by subscriber count. Your chatbot tier is set by chatbot subscribers, which is a different number. Web push is a third audience. Three growing audiences means three independent price escalations, and no bundled discount for running them together.
4. SMS is per-message and destination-dependent
SMS costs vary by country and carrier. Unlike email, there is no monthly allowance, so a single campaign to a large list can be a significant one-off cost. Model SMS separately in any budget.
Free plan: what actually works and what does not
The free tier is 500 subscribers and 15,000 emails per month. That trade-off is deliberately different from competitors: most give you 1,000 to 2,500 contacts but cap monthly sends tightly. SendPulse gives fewer contacts and far more sends.
Who this suits: a small, engaged list emailed several times a week. A 400-person community newsletter sending three times weekly uses about 4,800 emails per month and fits comfortably.
Where it breaks:
- SendPulse branding stays in the footer.
- 100MB storage cap.
- Basic automation only; no dynamic segmentation.
- Single user, no team collaboration.
- Limited support priority.
Typical upgrade trigger: needing to remove branding for a client-facing or commercial newsletter, not hitting the send limit.
Pay-as-you-go: when credits beat a subscription
SendPulse sells email credits with no monthly subscription, starting around EUR 38 for 10,000 emails. Credits are valid for 12 months after purchase.
The math only favours credits if your sending is genuinely sporadic. At roughly $0.004 per email in the entry pack, a business sending 10,000 emails once per quarter pays about $152 per year on credits versus $96 per year on an annual Standard plan at 500 subscribers, so the subscription wins on regularity. Credits win when you send twice a year to a list you would otherwise be paying to store every month.
SendPulse vs the alternatives, priced side by side
At 5,000 contacts with moderate email volume:
| Platform | Monthly at 5k contacts | How it compares |
|---|---|---|
| Sender.net Standard | ~$15 | Cheaper for pure email, 12x send multiplier instead of unlimited |
| MailerLite Growing | ~$25 | Cleaner single-product pricing, better editor |
| Brevo Starter | ~$25 | Send-based not contact-based, wins if your list churns |
| SendPulse Standard | ~$40 | Unlimited emails, but only competitive if you use 2+ channels |
| Moosend Pro | ~$32 | More included per dollar for single-channel email |
| Mailchimp Essentials | ~$75 | Far pricier, wins only on integrations and brand familiarity |
The honest conclusion: for email alone, SendPulse is mid-pack, not cheap. Its value case depends entirely on whether you genuinely consolidate two or three channels onto it. Run only email and you are paying a multichannel platform premium for a single-channel use case.
Pricing by use case
Ecommerce
Abandoned cart flows plus post-purchase sequences push send volume high, and the unlimited email allowance is a real advantage here. Adding web push for back-in-stock alerts is where the multichannel case works. Budget for the push meter on top of email from the start.
Agencies
No dedicated agency tier exists. Standard supports 3 users, Pro 10, Enterprise unlimited. With more than a handful of clients, Enterprise plus its 2,500-contact minimum is usually the practical entry point, and per-client billing has to be handled outside the platform.
Small nonprofits and communities
This is where SendPulse is strongest. A list under 500 with frequent sends runs free indefinitely, and the 15,000-email allowance is more generous than almost anything else at $0.
SaaS
Transactional email is a separate product with its own pricing. If transactional is your main volume, dedicated providers are better value. SendPulse fits when marketing email is primary and you want a chatbot on the same login.
Verdict on SendPulse pricing in 2026
SendPulse is priced fairly for what it is: a multichannel suite with a genuinely usable free tier and unlimited sending on paid plans. The free plan’s 15,000-email allowance is the standout number on this page.
Where it disappoints: the modular billing means the all-in-one pitch and the all-in-one price are different conversations. For email-only buyers above roughly 10,000 contacts, Sender.net, MailerLite and Brevo deliver the same job for less. Model every meter you plan to switch on before comparing SendPulse’s headline price against anyone else’s.
Is the SendPulse free plan really free forever?
Yes, with no time limit. It caps at 500 subscribers and 15,000 emails per month, keeps SendPulse branding in your footer, and limits you to 100MB of storage and one user.
Does SendPulse limit how many emails I can send on paid plans?
No. All paid email tiers include unlimited sends. You pay by subscriber count instead, which is unusual in this category and favours small lists that email frequently.
Why is the Enterprise plan unavailable on my small list?
Enterprise carries a 2,500-contact minimum. Below that threshold you cannot buy it even if you want the unlimited automation flows and SMTP features it unlocks.
Are SMS and chatbots included in the email plan?
No. Email, SMS, web push, chatbots, landing pages, CRM and the website builder are separate products with separate meters. Turning each one on adds to the bill independently.
Do pay-as-you-go credits expire?
Yes, 12 months after purchase. Credits suit genuinely irregular senders; if you email every month a subscription is cheaper per message.
Did SendPulse raise prices in 2026?
Yes. An increase announced in January 2026 took effect on March 2, 2026 across email, chatbots, CRM, the website builder and pop-ups. Customers who bought an annual plan before that date held the old rates for 12 months.
Is SendPulse cheaper than Mailchimp?
For email, yes, by a wide margin at most list sizes: roughly $40 versus $75 per month at 5,000 contacts. Against budget-focused competitors like Sender.net or MailerLite, SendPulse is not the cheapest option for email alone.
Can I pay annually for a discount?
Yes, and annual billing is also the only way to lock your current rate against future increases, as the March 2026 change demonstrated. The lock lasts 12 months.
Where to go next
- Full SendPulse review 2026: ratings, verdict and how the multichannel tools actually perform.
- SendPulse alternatives: Sender.net, MailerLite, Brevo and Moosend compared.
- Sender.net pricing: the closest budget competitor, priced side by side.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
