6 Best AWeber Alternatives Tested in 2026
AWeber is the only platform on this page you would stay on for the support desk, and the only one where that is the whole argument. Our category scores put it at 6.4 overall, with automation at 5.0 and pricing value at 5.0 — its two weakest columns — against support at 8.5. At 500 subscribers the Lite plan costs $15/mo and caps how many automations you can run; lifting that cap means Plus at $30/mo, double the bill, for something most platforms below include at their entry tier.
We scored and priced 6 alternatives against AWeber’s current plans, ranked by our internal score, and matched each to the AWeber user it wins for. This is not a “top 50” listicle. Five of the six beat AWeber on automation, five beat it on pricing value, and exactly one beats it on support — which is the honest reason some readers should close this page and keep paying.
Why look for an AWeber alternative in 2026
The case is not that AWeber is broken. It is that the two things you pay for scale badly.
The first is the automation cap. Lite limits how many automations you can run and only Plus lifts the limit, a jump from $15/mo to $30/mo at the same 500 subscribers. Split testing sits behind the same wall. Our automation score of 5.0 reflects that ceiling, not the interface: Brevo, MailerLite, Moosend and Kit all score higher.
The second is what the bill buys per subscriber. Pricing value at 5.0 is low in our database, and the comparison shows why: Moosend asks $9/mo at 500 contacts with unlimited sending, Brevo $9/mo for 5,000 emails while storing 100,000 contacts free. AWeber prices the list, not the sending, which is the wrong shape when the list grows faster than the send volume. Deliverability is the quiet third item: AWeber sits at 6.0, and every alternative below matches or beats it.
6 AWeber alternatives at a glance
Ranked by our overall score. Click a name to jump to the full breakdown.
| Platform | Score | Starting $ | Free plan | Best for | MCP | Deliverability | Verdict |
|---|---|---|---|---|---|---|---|
| Brevo | 7.7 | $9/mo | 300/day, up to 100,000 contacts | A big list you mail rarely | Yes | Medium | Value 8.5 vs 5.0, support 8.0 vs 8.5 |
| MailerLite | 7.4 | $19/mo | 250 subscribers, 2,500 emails | AWeber simple, without AWeber old | Partial | High | Value 8.0 vs 5.0, deliverability 8.0 vs 6.0 |
| ActiveCampaign | 7.2 | $19/mo | None, 14-day trial | Anyone leaving over automation | Yes | High | Automation 9.5 vs 5.0, support 6.5 vs 8.5 |
| Moosend | 7.2 | $9/mo | None, 30-day trial | Mailing a small list often | No | High | Value 7.0 vs 5.0, unlimited sends at every tier |
| EmailOctopus | 7.1 | $20/mo | 2,500 subscribers, 10,000 emails | Leaving without losing the help desk | No | Medium | Support 9.0 vs 8.5, automation 4.0 vs 5.0 |
| Kit | 7.0 | $39/mo | Up to 10,000 subscribers | Creators who sell to the list | Yes | Medium | Automation 6.5 vs 5.0, free to 10,000 subscribers |
Scores are SMTPedia overall ratings out of 10, taken from each platform’s own review, never recalculated for this comparison. Deliverability bands: High 8.0 and above, Medium 6.0 to 7.9, Low below. AWeber for reference: overall 6.4, deliverability 6.0, automation 5.0, value 5.0, support 8.5. Prices are month-to-month, not annual.
1. Brevo
Brevo
Better for: the business whose list outgrew its send volume
With 8,000 contacts mailed once a month, AWeber charges for the 8,000 every month. Brevo charges for emails sent and stores contacts free to 100,000, with a permanent free tier of 300 a day. It also carries the highest score here, 7.7, with support at 8.0.
$9/mo
Starter, 5,000 emails
Then $29/mo at 20,000 emails, Business at $69/mo. CRM and transactional sending are included on the free tier.
2. MailerLite
MailerLite
Better for: the AWeber user who liked the simplicity and not the vintage
The closest like-for-like swap on the page: same audience, same one-person-runs-the-newsletter shape, but a modern builder and a deliverability mark of 8.0, in our High band. Support is 8.0.
$19/mo
Growing Business, 1,000 subscribers
Then $33/mo at 2,500. The free tier is 250 subscribers and 2,500 emails, cut in 2026 from 500 and 12,000.
Read our MailerLite review
We may earn a commission if you sign up through this link. It does not change the score.
3. ActiveCampaign
ActiveCampaign
Better for: anyone whose reason for leaving is the automation cap
If the sentence that brought you here was “I hit the automation limit”, this is the row. Automation at 9.5 is 4.5 points above AWeber, and deliverability at 8.5 is also the best here. Entry is $19/mo for 1,000 contacts, $11/mo less than the AWeber Plus tier that lifts the same cap.
$19/mo
Starter, 1,000 contacts, month-to-month
Annual billing brings the same tier to $15/mo. No free plan; the trial runs 14 days.
Read our ActiveCampaign review
We may earn a commission if you sign up through this link. It does not change the score.
4. Moosend
Moosend
Better for: the small list you mail two or three times a week
AWeber meters sending against your subscriber count. Moosend does not meter it at all, and entry is $9/mo at 500 contacts, 40 percent below AWeber Lite at the same list size. Deliverability is 8.0, and support at 8.5 ties AWeber exactly.
$9/mo
Pro, 500 contacts, unlimited sends
Annual billing brings it to $7/mo. The curve reaches $315/mo at 50,000 contacts.
Read our Moosend review
We may earn a commission if you sign up through this link. It does not change the score.
5. EmailOctopus
EmailOctopus
Better for: the reader who stayed on AWeber because leaving felt unsupported
If support is why you have not moved, this is the one row that answers it: 9.0 for support, the highest here, with pricing value at 8.5 against 5.0. The free tier carries 2,500 subscribers and 10,000 emails a month, so the whole switch can be tested before a card is entered.
$20/mo
Pro, 2,500 subscribers
Then $31.50/mo at 5,000 and $44.50/mo at 10,000. The free tier carries EmailOctopus branding.
Read our EmailOctopus review
We may earn a commission if you sign up through this link. It does not change the score.
6. Kit
Kit
Better for: the creator whose list is the business, not a channel to it
Kit is built for people who sell to their subscribers rather than market at them: paid newsletters, digital products and commerce are native. The free tier runs to 10,000 subscribers with unlimited broadcasts and forms, a longer runway than any other row here, and the API score of 8.0 is well ahead of AWeber’s 6.5.
$39/mo
Creator, 1,000 subscribers, month-to-month
Annual billing brings it to $33/mo, or $390 a year. Pro runs $79/mo monthly.
Read our Kit review
We may earn a commission if you sign up through this link. It does not change the score.
Leaving AWeber: what transfers and what breaks
Three things move, three do not, and the order decides whether the list notices.
What transfers. Subscribers, custom fields and unsubscribe status export as CSV and import everywhere on this page. Tags transfer wherever the destination has tags. Send history and open or click data do not, so record your engagement segment definitions before you close the account — you will want them even though the events are gone.
What breaks. Sign-up forms and landing pages are platform-specific markup and are always rebuilt, so every embed on your site needs updating; leaving an old AWeber form live is the most common way a migration quietly loses a month of subscribers. Automations are rebuilt by hand everywhere — the gap between AWeber’s model at 5.0 and ActiveCampaign’s at 9.5 is why transcribing them one for one wastes the move. And sending reputation does not travel, so a list left cold for months should be warmed rather than blasted.
The safe order. Import, rebuild and publish the new forms, run both accounts in parallel for one full send cycle, confirm the new sends are landing, then cancel. EmailOctopus and Brevo both have free tiers large enough to do this without paying twice.
AWeber alternatives: common questions
Is there a cheaper AWeber alternative that keeps the same level of support?
One: EmailOctopus, at 9.0 for support against AWeber’s 8.5, and the only platform here to beat it. Moosend ties at 8.5 for $9/mo. Everything else on this list scores lower than AWeber on support, and ActiveCampaign scores 2.0 points lower.
Which AWeber alternative has the best automation?
ActiveCampaign, at 9.5 against AWeber’s 5.0. It is not close: next best here are Kit and Moosend at 6.5. The trade is support at 6.5 and pricing value at 5.0, which matches AWeber rather than improving on it.
Can I move my AWeber subscribers without losing any?
Yes, if you export unsubscribe status along with the addresses and import it. The risk is not the list, it is the forms: AWeber sign-up forms stop feeding your new platform the moment you switch, so new subscribers collected by an un-updated embed go nowhere. Rebuild and swap every form before you cancel.
Will deliverability get worse if I leave AWeber?
By our scoring, not on this page. AWeber sits at 6.0; MailerLite, ActiveCampaign and Moosend are at 8.0 or above, Brevo at 7.5, EmailOctopus at 7.0, Kit level at 6.0. What can get worse is the first few sends from new infrastructure, a warm-up problem rather than a platform one.
Is AWeber ever still the right answer in 2026?
Yes, for one reader: a small business mailing on a predictable schedule, with automations that fit inside the Lite cap, run by someone who has actually used the support line. On that profile the $15/mo buys a help desk scored at 8.5, and five of the six alternatives here score lower on exactly that. If you have never called them, you are paying for something you do not use.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
