AWeber features: what you get on each plan
AWeber gates by quantity, not by capability: all 19 features we test are present on some tier, and not one of them is missing outright. The free tier is more capable than most, with 500 subscribers, 3,000 sends a month, one landing page and one automation. The line that catches people out is split testing, which arrives in two halves: forms on Lite, emails only on Plus. Four rows below carry no plan name, and the reason is worth reading. Sources consulted 27 August 2026: the vendor pricing page and the AWeber knowledge base.
Feature matrix
| Feature | Included | From plan | Verdict |
|---|---|---|---|
| Free plan | Yes | Free | 500 subscribers, 3,000 sends |
| Monthly send allowance | Partial | Lite (10x subscribers) | 12x on Plus, same list size |
| Subscriber tiers | Partial | Lite (from 500) | Vendor surfaces differ on the ceiling |
| Landing pages | Partial | Free (1) | 3 on Lite, unlimited on Plus |
| Sign-up forms | Yes | Free | Form builder on every tier |
| Email automations | Partial | Free (1) | 3 on Lite, unlimited on Plus |
| Saved custom segments | Partial | Lite (1) | Free saves none, Plus unlimited |
| Email split testing | Yes | Plus | Two rungs up from free |
| Sign-up form split testing | Yes | Lite | The cheaper half of split testing |
| Behavioural automation on broadcasts | Partial | Not stated | Named only as a free-plan removal |
| Advanced reporting | Partial | Not stated | Never placed on a named tier |
| Turning off subscriber confirmation | Partial | Not stated | Paid only, tier never published |
| AWeber branding removal | Yes | Lite | First paid tier clears the badge |
| Web push notifications | Partial | Lite (50,000 subs) | Unlimited on Plus |
| Ecommerce sales tracking | Yes | Lite | 1.0% fee, 0.6% on Plus |
| AI subject line assistant | Yes | Plus | The only AI row on the grid |
| Branded click-tracking links | Yes | Lite | Click tracking on paid tiers |
| Users | Partial | Lite (3) | Unlimited on Plus |
| Done-for-you setup service | Partial | Not stated | Listed on one surface only |
What the plan column means here
AWeber gates by quantity, not by capability. Lite and Plus expose the same feature set; what changes is how many of each thing you may keep. Three landing pages become unlimited, three automations become unlimited, one saved segment becomes unlimited, three seats become unlimited. Split testing is the single genuine capability gate, and it is split in two: Lite tests sign-up forms, and only Plus tests emails. Anyone buying Lite to run subject-line tests has bought the wrong tier.
The free plan is unusually usable. It keeps the list, the forms, one landing page and one automation, and it costs nothing. What it gives up is precise and documented: saved custom segments, advanced reporting, split testing on both forms and emails, behavioural automation on broadcasts, the ability to switch off the subscriber confirmation message, and branding removal.
Continue reading
Prices, subscriber bands and the ecommerce fee maths belong to the pricing tab. Endpoints and rate limits belong to the API tab. For the overall verdict on AWeber, see the review.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
