HubSpot Integrations: Native, Zapier, and API
HubSpot’s App Marketplace is the largest integration catalog of any CRM or marketing platform, with 1,700+ apps across CRM, marketing, sales, service, and operations categories. Every major SaaS tool has a HubSpot integration; many are officially built and maintained by HubSpot itself. The directory below curates 32 integrations most relevant to marketing + email workflows — ecommerce, CMS, forms, ads, communication, workflow, AI. Tap any card to open its App Marketplace or partner install page.
At a glance
Native, first-party
HubSpot MCP, Gmail, Outlook, Salesforce sync, Slack, Zoom, LinkedIn Sales Nav
Zapier / Make bridges
gateway to 9,000+ apps via workflow platforms
API / 3rd party partners
via HubSpot API v3 or partner-built apps
Integrations directory
The 32 integrations most relevant to typical HubSpot marketing + email buyers, grouped by category. Not exhaustive: HubSpot’s full App Marketplace at ecosystem.hubspot.com/marketplace/apps lists 1,700+ apps across all hubs.
Native only
Zapier / Make
API / 3rd party
Jump to category ↓
AI & Automation (4)
HubSpot’s official Model Context Protocol server, hosted at MCP endpoint. Wide CRM coverage: contacts, companies, deals, tickets, marketing emails, workflows. Compatible with Claude Desktop, Cursor, VSCode, ChatGPT.
Native AI assistant across all HubSpot Hubs. Content generation, meeting notes, prospect research, forecasting. Included in paid plans, no extra add-on.
Official HubSpot integration. 30+ triggers, 40+ actions across contacts, companies, deals, tickets, marketing. Bridge to 9,000+ apps.
Visual workflow builder with deep HubSpot modules. Better than Zapier for complex multi-step CRM automations.
Email & Calendar (4)
Native Gmail integration. Log sent/received emails to HubSpot contact records, use email templates in Gmail, get engagement notifications.
Native Microsoft Outlook integration. Same feature parity as Gmail integration for Microsoft 365 users.
Two-way calendar sync. HubSpot Meetings tool creates events in Google Calendar. Calendar availability drives meeting booking links.
Sync Calendly bookings into HubSpot contact records. Automate post-meeting follow-up sequences based on meeting outcomes.
Ecommerce & Payments (5)
Native Shopify integration. Customer + order sync, abandoned cart tracking, product-based segmentation for HubSpot marketing.
WooCommerce store sync. Customer + order data flows into HubSpot for lifecycle marketing campaigns.
Sync Stripe customer and subscription data into HubSpot for revenue attribution, churn recovery, and deal tracking.
Intuit QuickBooks sync. Customer + invoice data flows into HubSpot for B2B account management and revenue reporting.
Xero accounting integration. Customer sync and invoice status for B2B account intelligence in HubSpot CRM.
CRM & Sales (3)
Native bidirectional Salesforce sync. Common for organizations running HubSpot Marketing + Salesforce Sales side-by-side during migration or hybrid deployments.
LinkedIn Sales Navigator integration for B2B prospecting. View LinkedIn profile data inside HubSpot contact records.
Revenue intelligence platform. Sync Gong call recordings and analytics into HubSpot contact and deal records.
CMS & Website (3)
Official WordPress plugin by HubSpot. Signup forms, live chat, subscriber sync, marketing analytics for WordPress sites.
Sync Webflow form submissions to HubSpot contacts. Automate marketing sequences based on Webflow interactions.
Wix site integration. Form-to-HubSpot sync for lead capture from Wix landing pages.
Communication (4)
Native Slack integration. HubSpot deal, ticket, and marketing event notifications routed to Slack channels. Bot commands for CRM queries.
Native Zoom integration. Meeting recordings + attendance sync into HubSpot contact records. Webinar registrant lists auto-sync.
Conversation-based support platform. Bridge Intercom conversation events to HubSpot for lifecycle marketing and support-aware sales.
Zendesk ticket status and customer data sync into HubSpot contact records for unified support + marketing intelligence.
Ads & Social (3)
Native Google Ads integration. Build Google Customer Match audiences from HubSpot segments. Ad performance attribution to CRM revenue.
Meta Ads native integration. Facebook Lead Ads auto-sync to HubSpot contacts. Build Meta Custom Audiences from HubSpot segments.
LinkedIn Ads integration. LinkedIn Lead Gen Forms sync to HubSpot. Build LinkedIn Matched Audiences from HubSpot segments.
Forms & Lead capture (3)
Sync Typeform submissions to HubSpot contacts. Trigger workflows and marketing sequences from form answers.
Jotform form builder with HubSpot submission action. Field mapping and conditional list assignments.
Popular WordPress form plugin with HubSpot add-on. Advanced conditional logic for smart contact routing.
Design & Content (3)
Import Canva designs directly into HubSpot marketing emails and landing pages. Design-to-content workflow.
Design email templates in Figma and export to HubSpot. Enterprise design-marketing collaboration.
Video hosting + analytics with HubSpot integration. Embed videos in emails, track view engagement on contact records.
Frequently asked questions
How many integrations does HubSpot have?
HubSpot’s App Marketplace lists 1,700+ apps across all Hubs (CRM, Marketing, Sales, Service, Operations) — the largest integration catalog of any CRM or marketing platform. Beyond native, HubSpot API v3 supports any custom integration. Zapier adds 9,000+ additional apps via its official HubSpot connector.
Does HubSpot have an official Shopify integration?
Yes, native. Customer + order sync, abandoned cart tracking, product-based segmentation for HubSpot marketing campaigns. Setup under 10 minutes from the HubSpot App Marketplace.
Are there official HubSpot connectors for AI or MCP tools?
Yes. HubSpot ships an official remote MCP server for the CRM. Wide coverage: contacts, companies, deals, tickets, marketing emails, workflows. Compatible with Claude Desktop, Cursor, VSCode, ChatGPT. Documented at developers.hubspot.com. See our API + MCP tab for setup details.
Can I use Gmail or Outlook with HubSpot?
Yes, both natively. The Gmail and Outlook integrations log sent/received emails to HubSpot contact records, let you use email templates from inside your inbox, and provide engagement notifications when contacts open or click. Available on all HubSpot Hubs including Free.
Does HubSpot integrate with Salesforce?
Yes, natively and bidirectionally. Common deployment: HubSpot Marketing Hub + Salesforce Sales Cloud running side-by-side, with the integration syncing contacts, leads, opportunities, and campaign engagement. Useful during migration or for hybrid deployments where marketing and sales teams have different tool preferences.
Can I send emails from Zapier through HubSpot?
Yes. Zapier has an official HubSpot integration with 30+ triggers and 40+ actions across contacts, companies, deals, tickets, and marketing. Note: Zapier operations count against HubSpot API rate limits (100 requests per 10 seconds per portal).
How do I connect HubSpot to WordPress?
Install the official HubSpot for WordPress plugin. Adds signup forms, live chat widget, subscriber sync, marketing analytics dashboard. Free plugin, works with HubSpot Free plan.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
