HubSpot: CRM with email marketing
HubSpot is a CRM with email marketing founded in 2006, headquartered in the United States. Starting at €20/mo/seat, it targets CRM-first teams that pay only for the contacts they market to, with transactional sending as a paid add-on. Our verdict: Published API limits and an official MCP server. Watch for: 77.7% inbox placement and 42% of reviews complaining about price. Rated 6.5/10 overall across ease of use, deliverability, and pricing value.
What is HubSpot?
HubSpot has traded on the NYSE as HUBS since its October 2014 IPO, and its email tool is a function of the CRM rather than a product beside it. Under the marketing contacts model introduced on 21 October 2020 you pay only for the people you market to — a million more can sit in the CRM for free — and the monthly send allowance is a multiple of that tier: five times on Starter, ten on Professional, twenty on Enterprise.
Transactional mail is not included. It is a sales-only add-on for Marketing Hub Professional and Enterprise that unlocks smtp.hubapi.com and a dedicated IP usable immediately, with none of the 40-day warm-up the marketing dedicated IP requires.
Explore HubSpot on SMTPedia
Frequently asked questions
Is HubSpot worth it in 2026?
Our full editorial review covers pricing, deliverability, ease of use, support quality, and API/MCP maturity. Read the HubSpot review →
How much does HubSpot cost?
All pricing tiers, hidden fees, refund policy, and the true cost per email are broken down in the pricing tab. See HubSpot pricing →
What are the best alternatives to HubSpot?
HubSpot compared with its closest competitors by use case, pricing, and switching cost. See alternatives →
What are the SMTP settings for HubSpot?
Hostnames, ports, authentication, rate limits, and DKIM/SPF configuration for HubSpot. See SMTP settings →
Does HubSpot have an official MCP server?
Our API tab covers HubSpot's REST API version, SDKs, rate limits, and MCP server support (official, community, and commercial wrappers). See API + MCP →
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
