How much does HubSpot cost in 2026?

HubSpot’s headline price is not what HubSpot costs. The edition price is a base, and on top of it sit marketing contacts on their own ladder, extra seats, AI credits, and, on the two editions that matter for email, a mandatory one-time onboarding fee that is never shown in the monthly figure. This page prices all of it.

The fee that is not in the monthly price

At the bottom of the Professional card, in small type, HubSpot writes: “Cost shown does not include the required, one-time Professional Onboarding for a fee of €2,930.” The Enterprise card carries the same sentence with a fee of €6,830.

The word doing the work is required. This is not a professional-services option you can decline in favour of doing it yourself. On Professional it adds the equivalent of nearly four months of subscription to your first year; on Enterprise it is a little over two months.

The four editions

The Starter card also shows €7/mo per seat struck against the €20. That is a promotion advertised on the page as “Save up to 65% on Starter, new customers only, select offers available for a limited time”. Treat €20 as the price and the €7 as an introductory rate that will end.

The Starter-to-Professional step is the largest in this category. A one-seat Starter account is €20 a month. The next edition up is €792 a month plus €2,930 once. That is a forty-fold jump in the monthly figure, and there is nothing between the two. If Starter does not do what you need, HubSpot’s next answer is a four-figure commitment.

Marketing contacts, and why the model is genuinely good

HubSpot bills only what it calls marketing contacts-people you actually target with marketing emails and ads. Everyone else sits in the CRM as a non-marketing contact, free, up to a ceiling of 15 million total contacts.

This is a better model than most of the category. Platforms that bill every row in the database punish you for using the CRM as a CRM. HubSpot separates storage from marketing, and a company with 200,000 records but 8,000 people it actually emails pays for 8,000.

What extra contacts cost, edition by edition

Each edition has its own contact ladder, its own free allowance and its own minimum purchase quantity. HubSpot bills these at a blended rate across the bands rather than one overall rate.

Enterprise contacts cost a fifth of Professional contacts

Convert those bands to a common unit and something odd appears.

Two things fall out of that table. First, Professional’s entry contact rate is more expensive than Starter’s-€45 per thousand against €34.50, and it does not become cheaper per contact than Starter’s floor until you are past 87,000 contacts. Moving up an edition makes your contacts dearer, not cheaper, over most of the realistic range.

Second, Enterprise contacts are roughly a fifth the price of Professional contacts. That gap is large enough to reverse the edition decision on a big list: Enterprise’s base is €2,508 a month more than Professional’s, but it also includes 8,000 more contacts and then charges about a fifth as much for every block after that.

Your send limit is a multiple of your contact tier

HubSpot does not sell email volume directly. It derives your monthly send allowance from the contact tier you bought, and the multiplier depends on your edition:

Five sends a month to your whole list on Starter, ten on Professional, twenty on Enterprise. For a monthly newsletter that is generous. For a business running several automated sequences against the same people, five is not much headroom at all.

HubSpot’s answer when you hit the ceiling is explicit: “you can purchase more marketing contacts or purchase the Dedicated IP Add-On for unlimited email sends.” Note what that means, the ordinary remedy for needing more emails is buying more contacts you do not have, at €45 per thousand on Professional. The efficient remedy is the dedicated IP.

Transactional email and SMTP: Professional or Enterprise only, price on request

This is the section that matters most on this site, and the answer is unusually restrictive.

HubSpot’s transactional email product exists, supports SMTP relay and a single-send transactional API, and includes a dedicated IP for transactional sending. But it is sold as an optional add-on, and HubSpot’s own FAQ sets the terms: “Transactional email is an optional add-on available to purchase for Marketing Hub Professional or Enterprise, and it includes a dedicated IP specifically for sending transactional emails. To buy the transactional email add-on, contact your account manager or sales representative.”

HubSpot’s transactional product is designed for companies already committed to the platform who want receipts and account notifications to live beside their marketing data. Judged as that, it is coherent. Judged as an SMTP service, it is the most expensive way to send a password reset that we have priced.

HubSpot Credits, the newest meter

Credits are HubSpot’s unit for AI features, sold at €9.00 per 1,000 credits on annual billing, and consumed per action. The two rates shown on the pricing page are 50 credits per conversation resolved by the Customer Agent and 10 credits per smart-properties run by the Data Agent.

Each edition includes an allowance: 500 credits on Starter, 3,000 on Professional, 5,000 on Enterprise. Converted into work, Professional’s 3,000 credits are 60 resolved conversations before you start buying more, and Enterprise’s 5,000 are 100.

Size this before you rely on it. At 50 credits a conversation, a support desk resolving 40 conversations a day through the agent burns 2,000 credits a day, the entire Professional allowance in under two working days, and roughly €18 a day thereafter. That may well be good value against the cost of a human doing the same work, but it is a consumption meter, not an included feature, and it is not visible in any edition price.

Seats are priced by your highest edition anywhere in the account

Core Seats are how people get access, and HubSpot prices them with a rule that catches multi-hub customers: “All Core Seats in an account are priced based on the highest level across all products of your subscription.” Their own example is a company on Marketing Hub Professional and Sales Hub Enterprise, every Core Seat in that account is billed at the Enterprise rate.

Professional includes 3 seats and charges €45 a month for each additional one. Enterprise includes 5 and charges €75. So a Professional marketing team of eight is paying €792 plus five extra seats at €45, or €1,017 a month, unless someone in sales has an Enterprise licence, in which case those five seats are €75 each and the same team costs €1,167.

What the free tier actually gives you

HubSpot’s free tier is real and it is not a trial. It covers up to two users and includes free tools across marketing, sales, service, content, data and revenue, with the CRM underneath. HubSpot branding appears on what you send, and removing it is the first thing Starter buys you.

For a small team that wants a CRM with some email attached, it is a legitimate permanent home. What it is not is a sending platform: no transactional email, no SMTP, no dedicated IP, and the marketing send limits that apply to paid tiers apply here in a smaller form.

Adding it up: what Professional actually costs

Take a plausible mid-sized case, a Professional account with 27,000 marketing contacts and eight people needing access, using the AI agent lightly, in its first year:

That is before credits beyond the included 3,000, before the transactional add-on if you need SMTP, and before any other hub. The headline on the pricing page for this account is €792 a month. The real number is roughly 2.7 times that, and the gap is entirely made of things the card does not show.

We are not calling this a trick. Every figure above is published by HubSpot, and the contact example is HubSpot’s own. But the published figures live in five different places on the page, and only one of them is in large type. Anyone budgeting from the card alone will be wrong by a wide margin.

Six things that catch people out

1. Onboarding is mandatory and is not in the monthly price. €2,930 on Professional, €6,830 on Enterprise, one time, required.

2. You cannot downgrade a contact tier mid-contract. Up any time, down only at renewal. List hygiene saves nothing until then.

3. Professional contacts cost more per thousand than Starter contacts. €45 against €34.50 at the entry bands, and it stays that way until roughly 87,000 contacts.

4. Your send limit is derived from contacts, not bought directly. Need more emails and HubSpot’s default answer is to sell you contacts you do not need.

5. Transactional email needs Professional or Enterprise and has no published price. No SMTP on Free or Starter at all.

6. Seats are priced at your highest edition anywhere. One Enterprise licence in another hub repricing every Core Seat in the account.

Who HubSpot is priced for

It is priced well for companies buying a platform rather than a mailing tool, organisations that want CRM, sales, service and marketing on shared data and have the budget to treat email as one feature among many. The marketing-versus-non-marketing contact split is genuinely generous for anyone holding a large database they only email a slice of. And on very large lists, Enterprise’s contact rates are competitive with anything in the category.

It is priced badly for anyone who primarily wants to send email. The Starter-to-Professional cliff, the mandatory onboarding, the derived send limits and the sales-gated transactional add-on all point the same way: HubSpot is not competing with email service providers on price and is not trying to. A business that needs 500,000 marketing emails a month and nothing else will pay several times what a dedicated platform charges.

And it is a poor fit for pure transactional sending at any size. The floor is Professional plus onboarding plus an unquoted add-on, which is a five-figure first year to do a job that dedicated relays price in single-digit currency units per hundred thousand emails.

How to size HubSpot in five steps

1. Count marketing contacts, not database rows. Only people you actually email or advertise to are billed. Anyone you merely store is free up to 15 million.
2. Check the send multiplier against your real volume. Five times your contact tier on Starter, ten on Professional, twenty on Enterprise. If your automations blow through that, you are buying contacts to buy emails, and the dedicated IP add-on is probably cheaper.
3. Price Professional and Enterprise side by side on a big list. Enterprise’s contact rate is about a fifth of Professional’s, so the higher base can be the cheaper total. Do not assume the smaller base wins.
4. Add onboarding to year one. €2,930 or €6,830, mandatory, on top. Any comparison that omits it is not a comparison.
5. If you need SMTP, get the add-on quoted before you sign anything. It is not published, it is Professional-and-above only, and finding out its price after committing to the edition is the wrong order.

Frequently asked questions

Continue reading about HubSpot

Pricing is one part of the evaluation. For connection details, authentication and the practical setup of the transactional relay described above, see the SMTP settings tab. The API tab covers the sending endpoints and the integrations tab covers what connects to what. The alternatives tab compares HubSpot against the platforms that sell email as the product rather than as one module of a larger suite.

Sources. All figures were read from hubspot.com on 24 August 2026, in euros as served to us, with the pricing page, the three per-edition contact ladders, the pricing FAQ and the transactional email product page read in full. The first-year totals, the per-thousand-contact conversions and the credit-to-conversation arithmetic are our own calculations from the published figures; the 27,000-contact contact charge is HubSpot’s own worked example. The transactional add-on price is not published anywhere and we have not estimated it. Prices change; where a figure here disagrees with the vendor’s page, the vendor’s page is correct and we would be glad to be told.