Email marketing platform Polaris Software-owned since the 2019 Hatchbuck merger; nine languages
Benchmark Email logo

Benchmark Email: Email marketing platform

Benchmark Email is an Email marketing platform founded in 2004, headquartered in the United States. Pricing: Free · paid from $19/mo. It targets Non-profits, schools and associations sending a monthly newsletter to a stable list. Our verdict: Phone and live-chat support at a tier where rivals offer neither. Watch for: Inbox placement is the top complaint on both G2 and Capterra. Rated 5.7/10 overall across ease of use, deliverability, and pricing value.

What is Benchmark Email?

Benchmark Email was founded in 2004 by Curt Keller in Los Alamitos, California, under the name Benchmark Internet Group, and grew without outside funding. Its 2019 merger with the St. Louis CRM vendor Hatchbuck moved control east; the parent today is Polaris Software, which also owns BenchmarkONE and Contacts+.

Localisation is the real differentiator: nine interface and support languages, and a separate Japanese company, Benchmark Japan KK, running its own Tokyo office. The trade-off is that nothing sends programmatically — there is no SMTP relay on any plan, and the API can build and duplicate a campaign but cannot schedule or send it.

Explore Benchmark Email on SMTPedia

Frequently asked questions

Is Benchmark Email worth it in 2026?

Our full editorial review covers pricing, deliverability, ease of use, support quality, and API/MCP maturity. Read the Benchmark Email review →

How much does Benchmark Email cost?

All pricing tiers, hidden fees, refund policy, and the true cost per email are broken down in the pricing tab. See Benchmark Email pricing →

What are the best alternatives to Benchmark Email?

Benchmark Email compared with its closest competitors by use case, pricing, and switching cost. See alternatives →

What are the SMTP settings for Benchmark Email?

Hostnames, ports, authentication, rate limits, and DKIM/SPF configuration for Benchmark Email. See SMTP settings →

Does Benchmark Email have an official MCP server?

Our API tab covers Benchmark Email's REST API version, SDKs, rate limits, and MCP server support (official, community, and commercial wrappers). See API + MCP →

This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.