
Amazon SES is still the cheapest way to put an email in an inbox, and nothing on this page changes that. On July 21, 2026 AWS replaced open a-la-carte billing with three named plans, put every new account on Essentials at $0.16 per 1,000 emails, and retired the SES free tier of 3,000 monthly messages for accounts opened from that date. Even after a 60 percent step up from the $0.10 a-la-carte rate, 10,000 emails still cost $1.60.
We priced 8 alternatives against SES post-July-2026 plan pricing and ranked them by our internal score. This is not a list of cheaper options, because there are none. Every platform below costs more per email than SES and has to earn the difference back somewhere else: support you do not buy separately, a console you do not build, templates a marketer can edit, an inbox placement ceiling SES cannot reach. We name who each one wins for, and we say where the honest answer is to stay.
The reason is almost never the per-email price. It is what the per-email price does not include.
The July 2026 overhaul is the first structural change to SES billing in years. AWS introduced three plans — Essentials, Pro and Enterprise — at $0.16, $0.22 and $0.23 per 1,000 emails in the 0 to 10 million band, falling to $0.11 to $0.13 above 100 million. A-la-carte billing at $0.10 per 1,000 survives but is grandfathered: accounts that sent through SES on or after June 1, 2025 keep it, and every account opened from July 21, 2026 starts on Essentials. The SES free tier of 3,000 monthly messages for 12 months went with it, replaced for new AWS customers by up to $200 in Free Tier credits over 6 months.
What has not changed is the shape of the product. SES scores 8.0/10 on deliverability and 9.0/10 on pricing value in our rubric, against 3.5/10 on automation and 5.0/10 on support. There is no campaign builder, no contact list, no template editor a non-developer can open and no message search: bounces arrive as SNS notifications you consume yourself, and logs exist only once you have built an event destination to store them. Support is a separate AWS subscription — Basic covers billing questions, and Business Support+ starts at $29/month per account or 9 percent of monthly AWS charges up to $10K, whichever is greater. For most senders that floor costs several times the email itself.
The headline rate is also not the invoice: attachment data at $0.12 per GB, a standard dedicated IP at $24.95 per month per IP, Mail Manager processing at $0.15 per 1,000, Virtual Deliverability Manager from $0.07 per 1,000. Every alternative below folds some of that into one flat number.
Ranked by SMTPedia overall score. Amazon SES scores 6.3/10, so five of the eight rate above the platform they replace and three do not — those three win a specific argument, not the general one.
| Platform | Score | Starting $ | Free plan | Best for | MCP | Deliverability | Verdict |
|---|---|---|---|---|---|---|---|
| Brevo | 7.7 | $9/mo | 300/day, no expiry | Campaigns and transactional on one account | Yes | Medium | Automation 6.0 vs 3.5, value 8.5 vs 9.0 |
| SMTP2GO | 7.5 | $10/mo | 1,000/month | Teams with no AWS support contract | Yes | High | Support 9.0 vs 5.0, deliverability 8.5 vs 8.0 |
| Resend | 7.4 | $20/mo | 3,000/month, 100/day | Product engineers shipping React | Yes | Medium | Value 7.5 vs 9.0, deliverability 6.5 vs 8.0 |
| Postmark | 7.1 | $15/mo | 100/month, testing only | Password resets and receipts | Yes | High | Deliverability 9.0 vs 8.0, value 5.0 vs 9.0 |
| MailerSend | 7.1 | $7/mo | 500/month, 100/day | Marketers who own the templates | Yes | Medium | Support 7.0 vs 5.0, value 7.5 vs 9.0 |
| Elastic Email | 6.7 | $19/mo | 3,000/month | Cheapest relay with a console | Yes | Medium | Value 8.0 vs 9.0, support 5.5 vs 5.0 |
| SocketLabs | 6.5 | $39.95/mo | First month free, 40,000 | Senders rebuilding an IP reputation | No | High | Deliverability 8.5 vs 8.0, value 5.5 vs 9.0 |
| Mailgun | 5.9 | $15/mo | 100/day | Apps that receive mail as well as send | Yes | Medium | Overall 5.9 vs 6.3, value 5.0 vs 9.0 |
Score is the SMTPedia overall rating out of 10, the unweighted mean of six category scores applied identically to all 42 platforms we rate; Amazon SES scores 6.3/10. Deliverability is derived from that category score: High is 8.0 and above, Medium 6.0 to 7.9, Low below 6.0. Starting $ is the lowest paid plan the vendor publishes, verified September 15, 2026.
SES has no campaign builder, no contact list and no automation canvas, which is why it scores 3.5/10 on automation against Brevo at 6.0/10. Brevo bills by email sent rather than by subscriber stored, so the list you keep does not raise the invoice, and the $9/month Starter plan that sends 5,000 marketing emails also carries the transactional API, the SMTP relay, webhooks and unlimited log retention. If you pay SES $1.60 for 10,000 messages and a marketing tool on top, Brevo collapses that into one bill and one contact database.
| Dimension | Amazon SES | Brevo |
|---|---|---|
| Campaign builder | None | Included on every plan |
| Contact list management | None | Included, unlimited contacts |
| Log retention | Build it on event destinations | Unlimited, in-product |
| Official MCP server | None for SES | mcp.brevo.com since October 14, 2025 |
| Entry price | $0.16 per 1,000 | $9/month from 5,000 emails |
What you lose. The per-email price at volume. At 100,000 monthly emails SES Essentials bills $16.00 and Brevo Professional starts at $499/month for 150,000. Deliverability also drops to 7.5/10, and at 6.0/10 the automation is workable rather than strong. Brevo wins on consolidation, not on price at scale.
$9/month
Starter, from 5,000 emails per month
Free plan sends 300 emails per day with no expiry. Standard is $18/month, Professional from $499/month at 150,000 emails. Transactional API, SMTP relay and unlimited log retention are on every plan including the free one.
No affiliate relationship. Pricing verified against the vendor page on September 15, 2026.

On SES, technical support is a separate purchase: Basic answers billing questions only, and Business Support+ starts at $29/month per account or 9 percent of monthly AWS charges up to $10K, whichever is greater — more than most senders spend on the email. SMTP2GO puts ticket, chat and phone support on every plan including the free one, and $10/month covers 10,000 emails. That is the highest support score on SMTPedia at 9.0/10 against 5.0/10, with half a point more deliverability as well.
| Dimension | Amazon SES | SMTP2GO |
|---|---|---|
| Technical support | Separate AWS plan, from $29/month | Ticket, chat and phone on every plan |
| Support score | 5.0/10 | 9.0/10 |
| Deliverability score | 8.0/10 | 8.5/10 |
| Dedicated IP | $24.95/month per IP, metered on top | Included on Professional at $75/month |
| Entry price | $0.16 per 1,000, no floor | $10/month for 10,000 emails |
What you lose. Everything SES is by being part of AWS: no IAM policy on the send path, no CloudTrail trail, no VPC endpoint, no Lambda trigger on a delivery event. SMTP2GO is a relay with a console, not a cloud primitive, and at 3.0/10 its automation is the lowest score here. If your sending is orchestrated by other AWS services you are adding a vendor, not replacing one.
$10/month
Starter, 10,000 emails per month
Free plan sends 1,000 emails per month. Professional is $75/month for 100,000 with a dedicated IP and testing tools included; Premier is custom above 3,000,000. Ticket, chat and phone support on every plan.
No affiliate relationship. Pricing verified against the vendor page on September 15, 2026.
The SES free tier of 3,000 monthly messages ended for accounts opened on or after July 21, 2026; new AWS accounts get up to $200 in credits over 6 months instead, which is a balance across services rather than an email allowance. Resend gives 3,000 emails a month at 100 a day with no expiry, and $20/month buys 50,000. The premium pays for the first hour: React Email components, 10 first-party SDKs on one release cadence, and a remote MCP server at mcp.resend.com/mcp that installs into Claude, Cursor, Codex and GitHub Copilot in one click. AWS has shipped no first-party MCP server for SES.
| Dimension | Amazon SES | Resend |
|---|---|---|
| Free plan | Up to $200 in credits over 6 months | 3,000/month, 100/day, no expiry |
| Official MCP server | None for SES | mcp.resend.com/mcp, one-click install |
| Log retention | Build it on event destinations | 30 days in-product |
| Price for 50,000 emails | $8.00 on Essentials | $20/month on Pro |
| Deliverability score | 8.0/10 | 6.5/10 |
What you lose. Inbox placement, and it is the largest drop on this page: 6.5/10 against 8.0/10. Retention is 30 days on every plan including Scale, and dedicated IPs are gated to Scale customers sending over 3,000 a day, so a reputation problem leaves you fewer levers than on SES. For password resets and receipts, Postmark below is the safer trade.
$20/month
Pro, 50,000 emails per month
Free plan is 3,000 emails per month at 100 per day. Scale is $90/month for 100,000. Overage on both paid plans is $0.90 per 1,000. Dedicated IPs are $30/month on Scale and above.
No affiliate relationship. Pricing verified against the vendor page on September 15, 2026.

Postmark scores 9.0/10 on deliverability, the highest of the 42 platforms we rate and a full point above SES at 8.0/10. It gets there by separating transactional and broadcast traffic onto message streams with separate reputations, which on SES is something you arrange yourself with configuration sets and dedicated IPs. Basic is $15/month for 10,000 emails with 45 days of searchable retention in the console; on SES those logs do not exist until you have built an event destination and somewhere to store them.
| Dimension | Amazon SES | Postmark |
|---|---|---|
| Deliverability score | 8.0/10 | 9.0/10 |
| Message search and retention | Build on event destinations | 45 days on Basic, up to 365 on Pro |
| Transactional and broadcast split | Configuration sets, self-managed | Separate message streams, built in |
| Price for 10,000 emails | $1.60 on Essentials | $15/month on Basic |
| Free plan | Up to $200 in credits over 6 months | 100/month, testing only |
What you lose. Nearly ten times the per-email price, and any pretence of a free tier: 100 emails a month for testing, no overage permitted. Pricing value scores 5.0/10 against 9.0/10, the widest gap on this page, and Basic overage runs $1.80 per 1,000, eleven times the Essentials rate. Postmark is worth it when a missed email becomes a support ticket, and hard to defend when it does not.
$15/month
Basic, 10,000 emails per month
Free plan is 100 emails per month for testing. Pro is $16.50/month and Platform $18/month at the same 10,000, with overage at $1.30 and $1.20 per 1,000 and retention up to 365 days. Dedicated IPs start at $50/month on Pro and above.
Affiliate link. SMTPedia may earn a commission at no cost to you; it does not change the score.

SES templates are JSON documents pushed through the API or the CLI, which makes every copy change on a receipt a developer ticket and a release. MailerSend ships a drag-and-drop builder with variable substitution, so whoever writes the copy changes it directly. It also runs a first-party MCP server at mcp.mailersend.com/mcp, live since August 2025, and scores 7.0/10 on support against 5.0/10 with no separate contract to buy. Hobby is $7/month for 5,000 emails; Starter from $35/month for 50,000 with 100,000 API requests a day.
| Dimension | Amazon SES | MailerSend |
|---|---|---|
| Template editing | JSON pushed via API or CLI | Drag-and-drop builder with variables |
| Official MCP server | None for SES | mcp.mailersend.com/mcp since August 2025 |
| Support score | 5.0/10 | 7.0/10 |
| Price for 50,000 emails | $8.00 on Essentials | From $35/month on Starter |
| Free plan | Up to $200 in credits over 6 months | 500/month, 100 API requests/day |
What you lose. The thinnest free tier here, 500 emails a month and 100 API requests a day, not enough to finish an integration before paying. Deliverability drops to 7.5/10, and Starter overage is $1.30 per 1,000 against the $0.16 Essentials rate. If nobody outside engineering ever opens a template, the main advantage does not apply to you.
$35/month
Starter, from 50,000 emails per month
Free plan is 500 emails per month at 100 per day. Hobby is $7/month for 5,000, or $6.30/month billed yearly. Professional starts at $110/month at the same 50,000 with 500,000 API requests a day. Overage is $1.50 per 1,000 on Hobby, $1.30 on Starter and above.
Affiliate link. SMTPedia may earn a commission at no cost to you; it does not change the score.

The Email API Starter plan is $19/month for 50,000 emails, or $0.38 per 1,000 — more than twice the SES Essentials rate of $0.16, and closer to it than anything else here. The premium buys a user interface: an email designer, suppression management, tracking and contact handling that SES leaves you to assemble from SNS topics and your own storage. Elastic Email also shipped a first-party MCP server at mcp.elasticemail.com in October 2025, where SES has none, and Pro at $49/month adds inbound processing that on SES means writing your own parser against S3 or Lambda. Deliverability drops from 8.0/10 to 7.0/10 on the way.
What you lose. Support barely moves: 5.5/10 against 5.0/10, so a bad week is still mostly yours to handle, and at 6.7/10 overall this is the second-lowest rated platform here. The Email API and Email Marketing products are billed on separate accounts, so a team wanting both pays twice, Marketing starting at $29/month on its own. Deliverability drops a full point to 7.0/10.
$19/month
Email API Starter, 50,000 emails per month
Free plan is 3,000 emails per month with up to 1,000 contacts. Pro is $49/month at the same 50,000 and adds inbound processing, webhooks, sub-accounts and reseller features. Email Marketing is a separate account and bill, from $29/month.
No affiliate relationship. Pricing verified against the vendor page on September 15, 2026.
SocketLabs scores 8.5/10 on deliverability against 8.0/10, and Pro 100k at $89.95/month bundles a dedicated IP rather than metering one on top, where SES charges $24.95 per month per IP separately. Core is free for the first month at 40,000 emails, enough runway to warm an IP and watch the result before money changes hands. Support scores 7.5/10 against 5.0/10 with nothing extra to buy. Infobip completed its acquisition of SocketLabs on July 9, 2026, which puts enterprise email infrastructure behind the product and leaves the roadmap a fair question to ask before committing.
What you lose. The widest price gap on this page. At 40,000 monthly emails SES Essentials bills $6.40 and SocketLabs Core bills $39.95, more than six times as much — and SMTP2GO above beats SocketLabs on price and support at comparable volumes, which is why SocketLabs sits second from bottom. There is no SocketLabs MCP server, first-party or community, so any agent workflow starts with a wrapper you write. Take it for the deliverability score and the bundled IP, not for the developer surface.
$39.95/month
Core, 40,000 emails per month, first month free
Pro 100k is $89.95/month for 100,000 emails with a dedicated IP included. Overage is $0.00130 per email on Core and $0.00110 on Pro. Enterprise is custom above 1,000,000 a month.
No affiliate relationship. Pricing verified against the vendor page on September 15, 2026.
SES can receive email, but it hands you the raw message in S3 or a Lambda event and leaves the parsing to you. Mailgun Routes match inbound mail on a pattern and post a parsed payload to your endpoint, with the number of routes rising by plan, and Mailgun runs US and EU regions from a single account. It shipped an official Model Context Protocol server on December 19, 2025 under Apache 2.0. At 5.9/10 overall it is the only platform here rated below SES at 6.3/10, and it is on this page for the inbound path rather than the outbound one. Log retention runs 1 day on Basic, 5 on Foundation and 30 on Scale, where SES gives you none without building it.
What you lose. The overall verdict. Mailgun is the only platform here we rate below Amazon SES, 5.9/10 against 6.3/10, and it scores 5.0/10 on pricing value against 9.0/10. Retention on the $15/month Basic plan is 1 day, the same as the free plan, so investigating a delivery from last week means Foundation at $35/month or Scale at $90/month. Deliverability also drops to 7.0/10. Choose Mailgun for Routes, and check the retention tier is inside the plan you are buying.
$15/month
Basic, 10,000 emails per month
Free plan is 100 emails per day. Foundation is $35/month for 50,000 with 5 days retention and one dedicated IP, free the first month. Scale is $90/month for 100,000 with 30 days. Extra dedicated IPs are $59/month.
No affiliate relationship. Pricing verified against the vendor page on September 15, 2026.
Yes, and not narrowly. Even on Essentials at $0.16 per 1,000, 10,000 messages cost $1.60 against $10 on SMTP2GO and $15 on Postmark or Mailgun; at 50,000 SES bills $8.00 where Elastic Email charges $19 and Resend $20. Nobody here is a cost saving. Each is a trade of money for something SES does not include, and for a sender with engineering capacity and no support need the honest answer is to stay.
On July 21, 2026 AWS introduced three plans, priced here in the 0 to 10 million band. Essentials covers performance monitoring and deliverability insights at $0.16 per 1,000. Pro adds dedicated IPs, address validation and cross-provider inbox placement visibility at $0.22. Enterprise adds multi-region resilience, workload-level reputation isolation and annual deliverability assessments at $0.23. Rates fall to $0.11 to $0.13 above 100 million, and AWS positions the bundles as up to 22 percent cheaper than buying the same capabilities individually.
Only if you were already there. Accounts that sent or processed email through SES on or after June 1, 2025 stay on a-la-carte at $0.10 per 1,000 and can move to a plan whenever they choose. Every account opened from July 21, 2026 begins on Essentials. The SES free tier of 3,000 monthly messages for 12 months ended for new customers the same day; accounts already receiving it keep the remainder. New AWS customers instead get up to $200 in Free Tier credits over 6 months, a balance across services rather than an email allowance.
Postmark, at 9.0/10 — the highest deliverability score we have given any of the 42 platforms on SMTPedia, a full point above SES at 8.0/10. SocketLabs and SMTP2GO follow at 8.5/10. At the other end Resend sits at 6.5/10, and Mailgun and Elastic Email at 7.0/10, all three below SES. If inbox placement is why you are leaving, only three platforms here are an improvement and two of them cost noticeably more.
Seven of the eight. Brevo runs mcp.brevo.com, live since October 14, 2025 with 27 modules; Resend mcp.resend.com/mcp, one-click into Claude, Cursor, Codex and GitHub Copilot; MailerSend mcp.mailersend.com/mcp since August 2025; Elastic Email mcp.elasticemail.com since October 2025; Mailgun an Apache 2.0 server since December 19, 2025. SMTP2GO and Postmark publish first-party servers too. SocketLabs is the exception, with nothing first-party or community-built. AWS has shipped no first-party MCP server dedicated to SES.
The send path is fast, the event path is not. Republishing SPF, DKIM and DMARC and swapping SMTP credentials is an afternoon anywhere on this page. Rewriting SNS bounce and complaint consumers against a new webhook format is 2 to 4 days on most codebases, and re-authoring SES JSON templates in a visual builder adds a day or two. Add an IP warm-up ramp for a dedicated address. The sequence that goes wrong least often: verify the domain, import the suppression list, run 5 percent of traffic in parallel for a week, cut over, then leave SES configured for a fortnight before deleting anything.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.