Magnews is an Italian marketing automation platform serving Italian mid-market and enterprise customers with omnichannel campaign orchestration, CRM integration, and Italian-language UX. The unsubscribe mechanism uses the [[UNSUBSCRIBE]] merge tag auto-injected into every campaign footer, and Magnews emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with Italian Garante Privacy enforcement. This guide covers the tag, the Italian regulatory model, and how to verify the setup end to end.
Magnews It unsubscribe link
| Tag syntax | [[UNSUBSCRIBE]] |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with Italian Garante enforcement |
| Config path | Impostazioni > Identita mittente > Footer |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Magnews It
Place the merge tag exactly as shown below in the email template. Magnews It replaces it at send time with a signed URL scoped to the recipient and campaign.
[[UNSUBSCRIBE]]For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="[[UNSUBSCRIBE]]">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Magnews Italian Garante Privacy enforcement is stricter than baseline GDPR in some areas (retention limits, cross-border transfer documentation). Imported contact lists without documented consent are quarantined until confirmed. Italian senders migrating from other ESPs must provide GDPR documentation for each contact. Omnichannel workflows spanning email, SMS, and push respect per-channel consent scoping when configured.
Testing your Magnews It unsubscribe link
- Send a test message to a controlled Gmail address you own via the Magnews It campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Magnews unsubscribe link (step by step)
Magnews default templates include the unsubscribe link in the footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the Magnews editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge tag
[[UNSUBSCRIBE]]. Magnews replaces it at send time with a signed URL scoped to the contact. - Wrap it in an anchor:
<a href="[[UNSUBSCRIBE]]">Annulla iscrizione</a>. - Configure the sender identity under Impostazioni > Identita mittente.
- Send a test to a seed address and verify the rendered link routes to the Magnews-hosted preference page.
Italian Garante Privacy enforcement
Magnews Italian Garante Privacy enforcement is stricter than baseline GDPR in some areas (retention limits, cross-border transfer documentation). Imported contact lists without documented consent are quarantined until confirmed. Italian senders migrating from other ESPs must provide GDPR documentation for each contact. The Garante per la Protezione dei Dati Personali imposes fines up to 4% of global revenue for major GDPR violations, making platform-level enforcement essential for Italian mid-market and enterprise senders.
RFC 8058 one-click headers
Magnews added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Impostazioni > Identita mittente. SPF and DKIM records must be verified. Italian data residency options align with Garante Privacy preferences for public sector and healthcare customers.
Omnichannel workflows and per-channel consent scoping
Magnews omnichannel workflows spanning email, SMS, and push respect per-channel consent scoping when configured. An email opt-out can propagate to SMS suppression if cross-channel enforcement is enabled, matching Garante Privacy expectations for unified consent state. Configure per-channel scoping carefully for Italian mid-market and enterprise customers running distinct product lines with separate consent bases. CRM integration with Salesforce, HubSpot, and Italian CRMs (Vtenext) writes opt-out state back to the CRM contact record.
Frequently Asked Questions
What is the Magnews unsubscribe tag?
The merge tag is [[UNSUBSCRIBE]]. Magnews replaces it at send time with a signed URL scoped to the contact. Use it inside an anchor: <a href="[[UNSUBSCRIBE]]">Annulla iscrizione</a>.
Does Magnews enforce Italian Garante Privacy?
Yes by default. Imported contact lists without documented consent are quarantined until confirmed. Italian senders migrating must provide GDPR documentation or run a re-permission campaign. Garante fines up to 4% of global revenue make platform-level enforcement essential.
Does Magnews support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Magnews injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Impostazioni > Identita mittente.
Do email opt-outs propagate to SMS and push in Magnews?
Only when cross-channel enforcement is configured. Omnichannel workflows spanning email, SMS, and push respect per-channel consent scoping. Configure carefully for Italian mid-market and enterprise customers running distinct product lines.
How does Magnews compare to MailUp for Italian mid-market?
Both are Italian-first platforms. Magnews focuses on omnichannel marketing automation for mid-market and enterprise. MailUp targets a broader mid-market with email and SMS. Vendor choice depends on omnichannel depth and enterprise workflow needs.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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