Actito is a Belgian B2C marketing automation platform serving mid-market and enterprise brands across retail, banking, and telecom, with strong French, Dutch, and English template support. The unsubscribe mechanism uses the ${unsubscribe} merge variable in email templates, and Actito emits RFC 8058 headers automatically for authenticated domains. Consent is tracked at the profile level per marketing subscription category (newsletter, promotional, transactional), letting subscribers opt out of specific topics without leaving the platform entirely. This guide covers the tag, the category-based model, and how to verify the setup end to end.
ACTITO unsubscribe link
| Tag syntax | ${unsubscribe} |
| Placement | Auto-embedded in every campaign footer |
| Scope | Per marketing subscription category on the profile |
| Config path | Data model > Profiles > Subscription categories |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in ACTITO
Place the merge tag exactly as shown below in the email template. ACTITO replaces it at send time with a signed URL scoped to the recipient and campaign.
${unsubscribe}For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="${unsubscribe}">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Actito subscription categories are configured per-license, not per-campaign. Adding a new category requires an admin change that propagates across all future campaigns targeting that category. This design suits enterprise governance but slows down teams launching topic-level opt-out on a campaign basis; plan category structure upfront during Actito onboarding.
Testing your ACTITO unsubscribe link
- Send a test message to a controlled Gmail address you own via the ACTITO campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Actito unsubscribe link (step by step)
Actito campaign templates include the unsubscribe link in the default footer, but custom HTML templates and transactional-style broadcasts require the tag inserted manually.
- Open your campaign or template in the Actito editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge variable
${unsubscribe}. Actito replaces it at send time with a signed URL unique per profile. - Wrap it in an anchor with your preferred label:
<a href="${unsubscribe}">Se désabonner</a>for French audiences,Uitschrijvenfor Dutch, or localize as needed. - Add the physical postal address block. Actito reads it from the license configuration.
- Send a test to a seed address and verify the rendered link routes to the Actito-hosted preference page showing the correct marketing categories.
Subscription categories and profile-level consent
Actito subscription categories are configured per-license, not per-campaign. A profile can opt in to Newsletter, opt out of Promotional, and stay opted in to Transactional simultaneously. This granularity suits mid-market and enterprise B2C brands running distinct communication programs. Adding a new category requires an admin change that propagates across all future campaigns targeting that category, so plan category structure upfront during Actito onboarding to avoid downstream schema changes affecting live campaigns.
RFC 8058 one-click headers
Actito added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated in the sending domain configuration. SPF and DKIM records must be verified. Transactional sends (order confirmations, password resets) do not carry these headers since they are exempt from the bulk-sender requirements.
Multilingual footer and European positioning
As a Belgian platform serving the European market heavily, Actito defaults to GDPR-oriented behavior: double opt-in available at the category level, timestamped consent records per profile, and permanent suppression on opt-out that cannot be overridden through the API. Multilingual template support covers French, Dutch, German, English, and other regional languages, with per-profile language preference driving the auto-generated footer language. Data residency is EU-based by default, matching European regulatory expectations for enterprise B2C brands.
Frequently Asked Questions
What is the Actito unsubscribe tag?
The tag is ${unsubscribe}. Actito replaces it at send time with a signed URL unique per profile. Use it inside an anchor: <a href="${unsubscribe}">Unsubscribe</a>.
Can subscribers opt out of one category without leaving all Actito emails?
Yes. Actito subscription categories are tracked independently on each profile. A subscriber can opt out of Promotional while remaining subscribed to Newsletter and Transactional. The preference center exposes per-category checkboxes for granular control.
Does Actito support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Actito injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains with SPF and DKIM verified, satisfying the Google and Yahoo bulk-sender requirements.
Does the unsubscribe footer localize automatically?
Yes, when the profile has a language preference set. Actito reads the language attribute on the profile to route the correct language footer variant automatically. Set the language during profile import or via API when profiles are created.
Can I resubscribe a profile who opted out of an Actito category?
No, not through the API. Actito enforces permanent suppression on category-level opt-outs. The profile must re-opt in through a signup form or preference center action, which resets the subscription state for that category.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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