Infomail is an Italian email marketing platform serving Italian SMBs, associations, and mid-market brands with Italian-language UI, GDPR-first defaults, and integration with Italian payment and CRM systems. The unsubscribe mechanism uses the [[UNSUBSCRIBE]] merge tag auto-injected into every campaign footer, and Infomail emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the list level with double opt-in enforcement matching Italian Garante Privacy expectations. This guide covers the tag, the Italian regulatory model, and how to verify the setup end to end.
Infomail unsubscribe link
| Tag syntax | [[UNSUBSCRIBE]] |
| Placement | Auto-embedded in every campaign footer |
| Scope | Per-list opt-out with double opt-in enforcement |
| Config path | Impostazioni > Identita mittente > Pie di pagina |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Infomail
Place the merge tag exactly as shown below in the email template. Infomail replaces it at send time with a signed URL scoped to the recipient and campaign.
[[UNSUBSCRIBE]]For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="[[UNSUBSCRIBE]]">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Infomail GDPR compliance combined with Italian Garante Privacy enforcement is stricter than baseline GDPR in some areas (retention limits, cross-border transfer documentation). Imported contact lists without documented consent are quarantined until confirmed. Italian senders migrating from other ESPs must provide GDPR documentation for each contact or run a re-permission campaign. Analogous to Courrielleur (French) and Vision6 (Australian) regulatory-first patterns.
Testing your Infomail unsubscribe link
- Send a test message to a controlled Gmail address you own via the Infomail campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Infomail unsubscribe link (step by step)
Infomail drag-and-drop templates include the unsubscribe link in the default footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the Infomail editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge tag
[[UNSUBSCRIBE]]. Infomail replaces it at send time with a signed URL scoped to the subscriber. - Wrap it in an anchor:
<a href="[[UNSUBSCRIBE]]">Annulla iscrizione</a>. - Configure the sender identity under Impostazioni > Identita mittente.
- Send a test to a seed address and verify the rendered link routes to the Infomail-hosted preference page.
Italian Garante Privacy enforcement
Infomail GDPR compliance combined with Italian Garante Privacy enforcement is stricter than baseline GDPR in some areas (retention limits, cross-border transfer documentation). Imported contact lists without documented consent are quarantined until confirmed. Italian senders migrating from other ESPs must provide GDPR documentation for each contact or run a re-permission campaign. Analogous to Courrielleur (French) and Vision6 (Australian) regulatory-first patterns. The Garante per la Protezione dei Dati Personali imposes fines up to 4% of global revenue for major GDPR violations, making platform-level enforcement essential for Italian senders.
RFC 8058 one-click headers
Infomail added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Impostazioni > Identita mittente. SPF and DKIM records must be verified. Italian data residency options align with Garante Privacy preferences for public sector and healthcare customers.
Italian-language UX and payment integrations
Infomail user interface, documentation, and customer support are Italian-first, an advantage for Italian SMB teams uncomfortable operating in English-only ESPs. Preference center pages ship with Italian default copy including GDPR-compliant consent language. Integrations with Italian payment systems (Nexi, Satispay) and Italian CRMs (Vtenext, Fatture in Cloud) simplify e-commerce and SMB workflows. Sending infrastructure prioritizes Italian inboxes (Libero, Virgilio, TIM Mail, Alice, Tin.it) with local peering.
Frequently Asked Questions
What is the Infomail unsubscribe tag?
The merge tag is [[UNSUBSCRIBE]]. Infomail replaces it at send time with a signed URL scoped to the subscriber. Use it inside an anchor: <a href="[[UNSUBSCRIBE]]">Annulla iscrizione</a>.
Does Infomail enforce Italian Garante Privacy?
Yes by default. Imported contact lists without documented consent are quarantined until confirmed. Migrating accounts must provide GDPR documentation for each contact or run a re-permission campaign.
Does Infomail support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Infomail injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Impostazioni > Identita mittente.
Is Infomail optimized for Libero and Virgilio inboxes?
Yes. Sending infrastructure prioritizes Italian inboxes (Libero, Virgilio, TIM Mail, Alice, Tin.it) with local peering. Italian senders targeting predominantly domestic audiences see better regional inbox placement than through global ESPs.
How does Infomail compare to MailUp for Italian senders?
Both are Italian-first ESPs. Infomail focuses on SMB simplicity with strong Italian payment integrations. MailUp targets larger accounts with more advanced automation. For Italian SMBs prioritizing native UI and simple workflows, Infomail can be simpler to operate.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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