FreshMail is a Polish email marketing platform popular with Central and Eastern European SMBs, e-commerce operators, and agencies serving Polish, Czech, and Slovak markets. The unsubscribe mechanism uses a merge tag auto-injected into every campaign footer, and FreshMail emits RFC 8058 headers automatically for authenticated sending domains. Contact opt-out is account-wide by default, which simplifies compliance but limits topic-level opt-out options. This guide covers the tag, the account-wide scope, and the automation-workflow interaction with unsubscribed contacts.
Freshmail unsubscribe link
| Tag syntax | $unsubscribe$ |
| Placement | Auto-embedded in every campaign footer |
| Scope | Account-wide contact status |
| Config path | Settings > Company info > Legal footer |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Freshmail
Place the merge tag exactly as shown below in the email template. Freshmail replaces it at send time with a signed URL scoped to the recipient and campaign.
$unsubscribe$For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="$unsubscribe$">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
FreshMail Marketing Automation workflows do not halt automatically on an unsubscribe mid-flow. The contact keeps moving through steps but is blocked at the actual send step. This surprises operators who monitor step completion in reports; use the "Skip unsubscribed contacts" toggle at the automation level to filter earlier.
Testing your Freshmail unsubscribe link
- Send a test message to a controlled Gmail address you own via the Freshmail campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How FreshMail handles unsubscribes
FreshMail is a Polish email marketing platform popular across Central and Eastern Europe. Its unsubscribe mechanism uses the [[unsubscribe_link]] merge tag, which the platform replaces with a signed URL at send time. The drag-and-drop editor includes a default footer block with the tag, and FreshMail rejects campaigns that lack an unsubscribe mechanism entirely. Clicks route to a FreshMail-hosted opt-out page that confirms removal and adds the contact to the account suppression list.
GDPR compliance orientation
As a European platform, FreshMail is oriented around GDPR compliance rather than CAN-SPAM. Double opt-in is enabled by default for new subscribers, and unsubscribed contacts must not be re-added without a fresh consent flow. FreshMail also exposes the consent record (timestamp, source, IP) for each subscriber, which is useful for demonstrating GDPR compliance during audits. This is stricter than some US-focused ESPs where a written confirmation is treated as sufficient re-opt-in.
RFC 8058 and international deliverability
FreshMail added RFC 8058 one-click unsubscribe headers in 2024 to meet the Google and Yahoo bulk-sender requirements. Domains authenticated through the Sender Settings receive automatic List-Unsubscribe and List-Unsubscribe-Post header injection. Accounts sending to significant Gmail or Yahoo audiences from Central Europe benefit particularly from these headers, as receiving providers apply stricter policies to bulk mail from regions outside North America.
Suppression and re-consent workflow
Unsubscribed contacts are held in the account suppression list and cannot receive marketing sends. FreshMail exposes the suppression list through the API for reconciliation with external systems. Re-consent, when a subscriber wants to opt back in, requires the subscriber to complete a fresh double opt-in flow through a signup form. This is aligned with GDPR expectations and prevents accidental resurrection of contacts who had withdrawn consent.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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