How much does Sendloop cost in 2026?

All three plans at a glance

Sendloop keeps the lineup deliberately short. Where most ESPs sell four or five overlapping tiers, Sendloop sells one metered plan, one flat plan and one volume plan.

Pro subscriber tiers: 500, 1000, 2000, 2500, 5000, 7500, 10 000, 15 000, 25 000, 35 000, 40 000, 45 000.

High Volume subscriber tiers: 50 000, 75 000, 100 000, 150 000, 200 000, 250 000, 350 000, 500 000.

The Free plan is storage, not sending

This is the part of Sendloop pricing that catches people out, and it is genuinely different from how every mainstream competitor structures a free tier.

Mailchimp Free, Brevo Free and MailerLite Free all give you a capped number of contacts and a capped number of monthly sends, both at zero cost. Sendloop Free inverts that: unlimited contacts, unlimited lists, and no included sending at all. Sending is metered at $0.01 per email.

What that means in practice is easy to compute and rarely stated:

What Free is genuinely good for. Two scenarios, both real. First, contact management without sending: importing, tagging, segmenting and building a list before any campaign goes out, at zero cost and with no contact ceiling. No competitor lets you park an unlimited list for free. Second, very low volume, under roughly 3900 emails a month total.

What Free excludes. Auto-responders, activity-based segments, audience targeting, journeys and automations, SMS marketing, webhooks and dedicated sender domains are all Pro-only. Free gives you the editor and the database, not the marketing engine.

Unlimited free storage is the real subsidy

Every mainstream ESP bills you for holding contacts whether you mail them or not. That is the whole basis of contact-tier pricing. Sendloop Free breaks that link, and the effect compounds with list size.

This matters for three concrete situations: a business between campaigns that does not want to delete its audience, a seasonal sender whose list is dormant most of the year, and anyone migrating in from another platform who wants the data landed before deciding on a plan. In all three, the alternative is paying a subscription for storage you are not using.

The catch is that Free has no automations, so a dormant list on Free cannot run a re-engagement flow when you decide to wake it up. The realistic pattern is holding on Free, then upgrading to Pro for the month you actually campaign.

What is included at every tier

Note the shape of this table. The Free-to-Pro step unlocks nine capabilities at once, which is why the upgrade decision is usually about features rather than about the sending math. The Pro-to-High-Volume step unlocks only two, and both are deliverability infrastructure rather than marketing features.

When the dedicated IP actually matters

High Volume costs six times Pro at the entry tier. Since the feature difference is just a dedicated IP and consultancy, it is worth being precise about when that is worth paying for.

A dedicated IP isolates your sending reputation from every other customer on the platform. It helps when your volume is high enough and consistent enough to build a reputation of its own, and it actively hurts when it is not: a cold dedicated IP with irregular sending looks worse to receiving servers than a well-warmed shared pool.

The 1-to-1 delivery consultancy is the underrated half of this tier. Warming a dedicated IP correctly is a multi-week process with real failure modes, and having someone from the platform walk you through it is worth more than most buyers assume when comparing feature lists.

Pricing the High Volume premium honestly

High Volume entry is $235/mo against a Pro base of $39/mo, which looks like paying $196 for a dedicated IP. That reading is wrong, and it is worth correcting because it makes the tier look far worse than it is.

The two rates cover different subscriber counts. Pro at $39 is the 500 subscriber tier; High Volume at $235 is the 50 000 subscriber tier. Most of that gap is a hundredfold increase in list size, not the IP. Since Sendloop does not publish the Pro price at its 45 000 ceiling, the true incremental cost of the dedicated IP cannot be calculated from public figures. Anyone telling you it costs $196 is subtracting two unrelated numbers.

A useful outside benchmark. A dedicated IP bought directly from Amazon SES costs $24.95 per month for a standard dedicated IP, or $15 per month per account on the managed option. That is what the infrastructure itself is worth at cost. Whatever Sendloop charges for it inside the High Volume tier, the delta over a comparable Pro tier should be judged against roughly $25 of underlying cost plus the consultancy, not against the full $196 headline gap.

The practical consequence: if you are at 40 000 to 45 000 subscribers and considering the jump, get the Pro price at your ceiling tier from the dropdown first. The comparison you need is Pro at 45 000 against High Volume at 50 000, and only Sendloop can show you both.

What five real accounts pay

Costs computed from the published rates: $0.01 per email on Free, $39 base on Pro, $235 base on High Volume. Where a tier price is not public, the base rate is shown as a floor.

The fourth row is the one that shows the model clearly. A SaaS sending 60 000 emails a month would pay $600 on the metered Free plan and a flat tier price on Pro with no send ceiling. Once you have automations running, metered sending stops being competitive very quickly, because automations fire continuously rather than in campaigns you control.

Money-back guarantee and charity pricing

The downgrade path is lossless, which is unusual. Because Free offers unlimited contact storage, cancelling Pro does not force you to delete contacts or lose your list. You drop back to metered sending and keep the whole database. On a contact-tier platform, cancelling means either paying to keep the data or exporting and deleting it. Here the floor is a free storage plan rather than an account closure, which makes Pro a genuinely reversible commitment.

One thing to confirm before relying on the guarantee: it is described as covering paid plans. Metered charges accrued on Free are pay-as-you-go usage rather than a subscription, so do not assume sends already billed at $0.01 fall inside the refund window. Ask support if that distinction matters to your test.

Sendloop for Charities

Registered charities can apply for the Sendloop for Charities programme. Sendloop states that charities can “benefit from special programs and discounts we offer charities” and directs applicants to its contact form.

No discount percentage is published. Unlike AWeber, which states 3 months free then 25% off, or Moosend, which states 25%, Sendloop gives no number publicly. Treat the programme as real but unquantified, and get the terms in writing before planning a budget around it.

Who runs Sendloop and why it matters for pricing

Sendloop was founded in 2008 by brothers Cem and Mert Hurturk and is operated by Octeth, Inc. The company states it serves more than 36 000 customers across more than 100 countries.

Two things follow from that for a buyer evaluating price. First, an eighteen-year-old independent platform with a small published plan structure is not chasing the enterprise feature race, which is why the lineup is three plans rather than six and why the pricing has stayed simple. Second, Octeth also operates Sendloop Studio, a separate product built specifically for agencies managing multiple client accounts. If you are an agency, price Studio before assuming the standard tiers are your best route, because the standard plans are not built around multi-client separation.

What $0.01 per email actually buys

The metered Free plan is the most distinctive thing about Sendloop pricing, so it deserves a proper benchmark. Set against the other metered options in the market, $0.01 per email is expensive.

Sendloop metered sending costs 10 times a Moosend credit and 100 times an Amazon SES send. That sounds damning until you notice what each price includes. SES at $0.10 per thousand is raw infrastructure with no editor, no segmentation and no interface. Moosend credits require a Moosend account and start at a $350 minimum purchase. Sendloop Free has no minimum at all: you can send 200 emails for $2 and owe nothing else.

The dormant list case, priced out. A 20 000 contact list mailed twice a year costs $400 annually on Sendloop Free. The same list sitting on Moosend Pro or AWeber Lite costs a monthly tier fee twelve times over regardless of whether you send. For anyone with a large seasonal or archival audience, that inversion is the whole argument for Sendloop.

Where it turns against you. Automations. Once flows fire continuously, sends stop being something you schedule and start being something that happens. A SaaS with onboarding, activation and win-back flows on a 10 000 contact list can easily send 60 000 emails a month, which is $600 metered. Automations are Pro-only anyway, so the platform pushes you off the metered plan at exactly the point where metering would hurt.

Budgeting on Sendloop: what you cannot price in advance

Sendloop is honest about its structure and quiet about its numbers. Four things a buyer cannot determine from the public site, which matters if you need a figure before you sign off.

How Sendloop compares on price

The useful comparison is not entry price, since Sendloop starts higher than most. It is the structure, because the metered free plan and the flat unlimited Pro plan behave differently from everything else in the category.

Reading this table. Sendloop Pro at $39 is the most expensive entry point here by a wide margin, roughly four times Moosend and three times MailerLite. If your only criterion is the cheapest way to send to a small list, Sendloop is not it and the comparison ends there.

Where Sendloop earns its place is at the two ends. At the bottom, the metered Free plan lets you hold an unlimited list at zero cost indefinitely, which nothing else in the category offers and which suits anyone building an audience before monetising it. At the top, High Volume bundles a dedicated IP with hands-on delivery consultancy, which is closer to how a transactional provider operates than how a consumer ESP does.

The published refund policy is the third differentiator and the least discussed. Of the five platforms above, only Sendloop and Mailchimp publish one at all, and only Sendloop describes it as unconditional.

Who should pay for which plan

Frequently asked questions