Omnisend features: what you get on each plan
Omnisend covers all 23 features we test and withholds none of them outright. Fourteen run on the free plan without restriction, and two more are there with a cap. The gate that matters is SMS: it was pulled off Standard for accounts opened after 4 May 2026 and now starts on Pro at $59/mo. Sources checked 27 August 2026, the Omnisend pricing page and the Omnisend Help Center article on 2026 pricing plans.
Feature matrix
| Feature | Included | From plan | Verdict |
|---|---|---|---|
| Email campaigns | Yes | Free | Free tier capped at 500 sends |
| Contacts included | Partial | Free (250) | Paid tiers price by contact count |
| Monthly email allowance | Partial | Standard | Contacts multiplied by twelve |
| Unlimited email sending | Yes | Pro | Only tier without a send cap |
| Web push notifications | Partial | Free (500) | Unlimited from Standard upward |
| SMS campaigns | Partial | Pro (add-on) | From $0.007, dropped from Standard |
| Automation workflows | Yes | Free | Full builder, no tier gate |
| Segmentation | Yes | Free | Unlimited on every plan |
| Email A/B testing | Yes | Free | Ungated, unusual at this price |
| Campaign booster | Yes | Free | Auto-resend to non-openers |
| Signup forms and popups | Yes | Free | Popups, teasers, embedded forms |
| Wheel of Fortune | Yes | Free | Gamified capture, never gated |
| Landing pages | Yes | Free | Included at every tier |
| Drag-and-drop email builder | Yes | Free | Same editor on all plans |
| Remove Omnisend branding | Yes | Standard | Mandatory on the free tier |
| Advanced reporting | Yes | Standard | Free gets campaign reports only |
| Sales dashboard | Yes | Free | Revenue attribution on all plans |
| Facebook custom audience sync | Yes | Free | Ad audience sync at every tier |
| Forms AI and Reports AI | Yes | Free | AI assistance is not gated |
| Free migration | Yes | Free | Contacts, data and segments moved |
| 24/7 chat and email support | Yes | Free | Same channels on every plan |
| Account expert | Partial | Spend of $400/mo | Spend-gated, not plan-gated |
| Team seats | Partial | — | Not published on either surface |
What the matrix does not show
The shape of this grid is inverted from the rest of the corpus. On most platforms the entry tier is a stripped demo and the marketing machinery arrives two rungs up. Omnisend puts the automation builder, unlimited segmentation, A/B testing, every form type and the campaign booster on the free plan. What the free plan restricts is volume and appearance, not capability: 250 contacts, 500 sends, forced Omnisend branding.
One line carries an em dash. Omnisend states no seat count for any plan on either surface, so we leave it blank rather than guess. The $16 Standard and $59 Pro figures are list prices at the smallest contact tier; the pricing page currently shows both discounted, and those discounted totals divide back to exactly these numbers.
Continue reading
Plan costs and the contact-tier ladder are on the Omnisend pricing page. The overall assessment is in the Omnisend review, and comparable platforms sit under Omnisend alternatives.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
