Creator email platform
Kit features: what you get on each plan
Last verified Aug 27, 2026
Feature TL;DR (August 2026)
Kit covers all 32 features we test and withholds none outright: every line is a question of which plan, never whether. The free Newsletter plan gives away reach — 10,000 subscribers, unlimited sends, forms and landing pages — and withholds the machinery. It is paid for by a Kit-owned Recommendations slot you cannot switch off. Sources checked 27 August 2026, the Kit pricing page and the Kit Help Center articles on the Newsletter plan and on Creator versus Creator Pro.
Kit covers all 32 features we test and withholds none outright: every line is a question of which plan, never whether. The free Newsletter plan gives away reach — 10,000 subscribers, unlimited sends, forms and landing pages — and withholds the machinery. It is paid for by a Kit-owned Recommendations slot you cannot switch off. Sources checked 27 August 2026, the Kit pricing page and the Kit Help Center articles on the Newsletter plan and on Creator versus Creator Pro.
Feature matrix
| Feature | Included | From plan | Verdict |
|---|---|---|---|
| Free subscriber cap | Partial | Newsletter (10,000) | Highest free ceiling we measure |
| Unlimited email broadcasts | Yes | Newsletter | No send cap on any plan |
| Unlimited forms | Yes | Newsletter | Uncapped from the free tier |
| Unlimited landing pages | Yes | Newsletter | Uncapped from the free tier |
| Subscriber tagging | Yes | Newsletter | Core list model, never gated |
| Subscriber segmentation | Yes | Newsletter | Available on every plan |
| Visual automations | Partial | Newsletter (1 basic) | Unlimited from Creator upward |
| Email sequences | Partial | Newsletter (1) | Kit surfaces disagree, see below |
| Newsletter feed and website | Yes | Creator | Hosted archive is paid only |
| Custom domain | Yes | Creator | Free pages stay on Kit domains |
| Remove Kit branding | Yes | Creator | Branding mandatory while free |
| Subject line A/B testing | Partial | Creator (2 variants) | Five variants on the top tier |
| Email content A/B testing | Yes | Pro | Subject lines only below top |
| Direct app integrations | Yes | Creator | Over 100 apps, none while free |
| Kit MCP | Yes | Creator | Agent access needs a paid plan |
| RSS campaigns | Yes | Creator | Blog-to-email needs Creator |
| SMS marketing | Yes | Creator | Listed from Creator upward |
| Sell digital products | Yes | Newsletter | Commerce works while free |
| Paid newsletters | Yes | Newsletter | Subscriptions from day one |
| Free Recommendations slot | Yes | Newsletter | Mandatory, and Kit keeps earnings |
| Paid Recommendations | Yes | Pro | You earn only on the top tier |
| Newsletter sponsorships | Yes | Pro | Sponsor matching, top tier only |
| Newsletter referral system | Yes | Pro | SparkLoop rewards, top tier only |
| Edit links in sent broadcasts | Yes | Pro | Fix a bad link after sending |
| Advanced deliverability reporting | Yes | Pro | By inbox provider and segment |
| Subscriber engagement scoring | Yes | Pro | One to five stars per subscriber |
| Subscriber Signals | Yes | Pro | Demographic and social context |
| Facebook custom audience sync | Yes | Pro | Ad audiences refresh automatically |
| Collaborative broadcast editing | Yes | Pro | Real-time co-editing, top tier |
| Team members | Partial | Newsletter (1) | Two on Creator, unlimited on top |
| Free migration | Yes | Newsletter | Offered on every plan |
| Priority support | Yes | Pro | Round-the-clock, top tier only |
Two things the grid cannot say
The free plan is not free, it is paid in inventory. Kit’s own Newsletter plan article states that one Kit-managed Recommendations slot is enabled on the free tier and its earnings go to Kit. You rent out a recommendation unit in front of your own audience.
The second is a disagreement between Kit’s own surfaces, left visible. The pricing table marks email sequences unavailable on Newsletter. The Help Center article on that plan says it includes one basic visual automation with one email sequence. Both are Kit. The Help Center is more specific, so the matrix reads Partial — but expect one sequence, inside the one automation.
No prices here, deliberately. Kit’s two surfaces do not agree on plan names or figures: the pricing page shows Newsletter, Creator and Pro, while the Help Center still writes Creator Pro and quotes higher entry prices. Gating is consistent across both, so the matrix stands; the numbers are not, so we omit them.
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Plan costs and the subscriber ladder belong on the Kit pricing page. The overall assessment is in the Kit review, and comparable platforms sit under Kit alternatives.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
