GetResponse features: what you get on each plan
GetResponse covers 22 of the 27 features we test on a self-serve plan, and one number decides the whole grid: the Starter plan allows exactly one custom automation workflow, capped at six elements. Unlimited automation starts at Marketer, $59 per month billed monthly. SMS and transactional email sit on Enterprise alone, which is unusually high for a platform at this price. Sources consulted 27 August 2026: the vendor pricing page and the GetResponse help centre.
Feature matrix
| Feature | Included | From plan | Verdict |
|---|---|---|---|
| Free plan | Yes | Free | 500 contacts, 2,500 newsletters |
| Monthly email sends | Yes | Starter | Unlimited from the first paid tier |
| Custom automation workflows | Partial | Starter (1) | One workflow, six elements maximum |
| Unlimited automation workflows | Yes | Marketer | The real automation unlock |
| Landing pages | Partial | Free (1) | Unlimited from Starter up |
| Landing page visits | Partial | Free (1,000/mo) | Traffic capped on the free tier |
| Signup forms and popups | Yes | Free | Lead capture on every tier |
| Basic segmentation | Yes | Starter | Tags and scoring wait for Marketer |
| Advanced segmentation | Yes | Marketer | Where tagging and scoring land |
| A/B testing | Yes | Marketer | Five subject lines, five senders |
| Abandoned cart recovery | Yes | Marketer | Ecommerce triggers start here |
| Sales funnels | Yes | Marketer | Bundled, not a separate product |
| Promo codes | Yes | Marketer | Manual and unique codes both |
| Web push notifications | Yes | Marketer | Unlimited once unlocked |
| Mobile push notifications | No | Enterprise | Quoted, never self-serve |
| SMS marketing | No | Enterprise | Enterprise-only, unusually high |
| Transactional email | No | Enterprise | No self-serve transactional rung |
| Website builder | Yes | Creator | Creator is the content tier |
| Course creator | Partial | Free (250 students) | 500 on Creator, selling gated |
| Webinars | Partial | Free (10 attendees) | 100 attendees on Creator |
| Webinar recording storage | Partial | Free (30 minutes) | Three hours on Creator |
| Paid newsletter subscriptions | Yes | Creator | Monetisation sits with courses |
| AI content generators | Partial | Free (3 uses) | Unlimited from Marketer up |
| Custom domain | Yes | Starter | Free on the yearly commitment |
| Users | Partial | Starter (3) | 5 on Marketer, unlimited Enterprise |
| Single sign-on | No | Enterprise | SSO never appears self-serve |
| Dedicated IP | No | Enterprise | Deliverability control quoted only |
What the plan column means here
GetResponse sells breadth at the bottom and depth in the middle. Starter gives unlimited sends, unlimited landing pages, forms, popups and a custom domain, which reads generous until you reach automation: one workflow, six elements. That is not a soft cap you grow into, it is a demonstration licence, and both vendor surfaces state it in the same words. Anyone who bought Starter to automate anything will be on Marketer within a month.
Creator is not a bigger Marketer. It adds the website builder, webinars capped at 100 attendees with three hours of recording, courses up to 500 students and paid newsletters. If none of those matter, Marketer is the ceiling of the self-serve range.
Continue reading
Tier-by-tier prices and contact-band maths belong to the pricing tab. Endpoints and rate limits belong to the API tab. For the overall verdict on GetResponse, see the review.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
