Sender features: what you get on each plan
Sender covers all 24 features we test and withholds none of them outright. The free plan carries 2,500 subscribers, 15,000 emails a month, unlimited automation workflows and the full segmentation engine, which is more capability than most paid entry tiers in this corpus. The one growth feature it lacks is A/B testing. Sources checked 27 August 2026, the Sender pricing page and the Sender Help Center article on Free Forever plan limits.
Feature matrix
| Feature | Included | From plan | Verdict |
|---|---|---|---|
| Email campaigns | Yes | Free | 15,000 sends a month at no cost |
| Subscribers included | Partial | Free (2,500) | Paid tiers price by list size |
| Drag-and-drop email builder | Yes | Free | Same editor on every plan |
| Email automation | Yes | Free | Workflow count is not capped |
| Premade automation templates | Yes | Free | Help center puts them on all plans |
| Advanced segmentation | Yes | Free | Identical engine at every tier |
| Popups and signup forms | Yes | Free | All form types, no tier gate |
| Landing pages | Partial | Free (10) | Unlimited from Standard upward |
| Product picker blocks | Yes | Free | Ecommerce blocks on all plans |
| Email A/B testing | Yes | Standard | The free tier’s one real gap |
| Remove Sender branding | Yes | Standard | Any paid plan removes it |
| Custom domain | Yes | Standard | Free accounts cannot use their own |
| Role-based seats | Partial | Free (1) | 3 on Standard, 10 on Professional |
| SMS campaigns | Yes | Standard | Both editor surfaces agree here |
| SMS automation | Yes | Professional | One tier above SMS campaigns |
| Free SMS credits | Yes | Professional | Standard pays per message |
| Dedicated IP address | Yes | Professional | One included, conditions apply |
| Animated countdown timer | Yes | Professional | Two tiers up for one widget |
| Transactional email | Yes | Free | On all plans, free included |
| SMTP relay | Yes | Free | Included at every tier |
| API access | Yes | Free | Ungated on every plan |
| 24/7 email and live chat | Yes | Free | Same channels on the free plan |
| Priority support | Yes | Professional | Standard queues with the free tier |
| Phone support | Yes | Enterprise | Quoted, not self-serve |
What the matrix does not show
Read the From plan column downward and the shape is unusual. Eleven of the 24 rows say Free outright and three more say Free with a cap, and they are not the decorative ones: automation with no workflow cap, the full segmentation engine, every form and popup type, transactional email and SMTP relay, API access and round-the-clock live chat. Sender’s help center states outright that transactional features and premade automation templates are on every plan, Free Forever included. What the free tier withholds is narrow and specific: A/B testing, a custom domain, its own branding, and more than one seat.
No plan prices are quoted here. The pricing page runs a percentage discount and recalculates every figure against a subscriber slider, so the numbers on screen are not stable list prices, and no second Sender surface publishes them. The subscriber and send caps above are the free plan’s, confirmed on both surfaces; paid caps move with the tier you buy.
Continue reading
Plan costs and the subscriber-tier ladder are on the Sender pricing page. The overall assessment is in the Sender review, hostnames and ports are under Sender SMTP settings, and comparable platforms sit under Sender alternatives.
This review follows our email infrastructure testing methodology. We disclose affiliate relationships in our editorial independence policy.
