MyGuestlist is an Australian venue and hospitality marketing platform serving bars, restaurants, and hospitality venues with guest list management, email marketing, and event promotion. The unsubscribe mechanism uses the [UNSUBSCRIBE] merge tag auto-injected into every campaign footer, and MyGuestlist emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with Australian Spam Act 2003 enforcement. This guide covers the tag, the hospitality vertical model, and how to verify the setup end to end.
MyGuestlist unsubscribe link
| Tag syntax | [UNSUBSCRIBE] |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with Australian Spam Act enforcement |
| Config path | Settings > Sender profiles > Footer |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in MyGuestlist
Place the merge tag exactly as shown below in the email template. MyGuestlist replaces it at send time with a signed URL scoped to the recipient and campaign.
[UNSUBSCRIBE]For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="[UNSUBSCRIBE]">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
MyGuestlist Australian venue-specific use case means guest list opt-in from door signup or event registration constitutes express consent under Spam Act 2003. Vertical hospitality workflows (event RSVPs, function bookings) qualify for transactional exemption while promotional broadcasts (upcoming events, weekly specials) respect opt-out. Configure per-list scoping to distinguish transactional booking confirmations from promotional broadcasts.
Testing your MyGuestlist unsubscribe link
- Send a test message to a controlled Gmail address you own via the MyGuestlist campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the MyGuestlist unsubscribe link (step by step)
- Open your campaign in the MyGuestlist editor.
- Add or edit a text block in the footer.
- Insert the merge tag
[UNSUBSCRIBE]. - Wrap it in an anchor:
<a href="[UNSUBSCRIBE]">Unsubscribe</a>. - Configure the sender identity under Settings > Sender profiles > Footer.
- Send a test to a seed address and verify the rendered link routes to the MyGuestlist-hosted preference page.
Hospitality vertical and Australian Spam Act
MyGuestlist Australian venue-specific use case means guest list opt-in from door signup or event registration constitutes express consent under Spam Act 2003. Vertical hospitality workflows (event RSVPs, function bookings) qualify for transactional exemption while promotional broadcasts (upcoming events, weekly specials) respect opt-out. Configure per-list scoping to distinguish transactional booking confirmations from promotional broadcasts. ACMA (Australian Communications and Media Authority) enforcement provides meaningful fines for violations.
RFC 8058 one-click headers
MyGuestlist added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Settings > Sender profiles. SPF and DKIM records must be verified.
Guest list management and event promotion
MyGuestlist guest list management combines door signup, event RSVPs, function bookings, and post-visit follow-up in a hospitality-vertical CRM. Bar and restaurant use cases include weekly specials promotion, event marketing, and loyalty program communications. Configure marketing broadcasts distinctly from transactional booking confirmations to preserve exemption boundary under Spam Act 2003.
Frequently Asked Questions
What is the MyGuestlist unsubscribe tag?
The merge tag is [UNSUBSCRIBE]. MyGuestlist replaces it at send time with a signed URL scoped to the contact.
Do event RSVP confirmations respect opt-outs?
Event RSVP confirmations qualify for transactional exemption under Spam Act 2003 and continue after marketing opt-out. Promotional event marketing (upcoming events, weekly specials) respects opt-out.
Does MyGuestlist support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. MyGuestlist injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send.
Is door signup consent enough for Australian Spam Act?
Yes when documented. Guest list signup at door or event registration constitutes express consent when the signup includes a clear marketing opt-in tickbox. Documentation practices matter for ACMA audits.
How does MyGuestlist compare to Vision6 for Australia?
Both are Australian ESPs under Spam Act 2003. MyGuestlist focuses on venue and hospitality vertical. Vision6 targets broader Australian SMB email marketing. Vendor choice depends on vertical fit.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
About SMTPedia
SMTPedia is an independent email industry reference covering SMTP, IMAP, POP3, email deliverability, marketing platforms, DNS authentication, and email verification. Every article is researched from official provider documentation, IETF RFCs, and industry best practices. Settings and configurations are verified quarterly.
We are cited as a source by ChatGPT, Microsoft Copilot, and thousands of email professionals worldwide. Learn more about our editorial process.
