Squiz Mail is the email marketing module within the Squiz digital experience platform (DXP), serving Australian government agencies, universities, and enterprise customers with content management, personalization, and multi-channel messaging in one unified platform. The unsubscribe mechanism uses the %%unsubscribe%% merge tag auto-injected into every campaign footer, and Squiz Mail emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with AU Spam Act 2003 enforcement. This guide covers the tag, the DXP integration model, and how to verify the setup end to end.
squizmail.com unsubscribe link
| Tag syntax | %%unsubscribe%% |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with AU Spam Act enforcement |
| Config path | Squiz DXP > Mail > Sender identity |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in squizmail.com
Place the merge tag exactly as shown below in the email template. squizmail.com replaces it at send time with a signed URL scoped to the recipient and campaign.
%%unsubscribe%%For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="%%unsubscribe%%">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Squiz Mail integrates with the broader Squiz DXP, meaning contact records and consent state can be shared with Squiz Matrix CMS personalization and Squiz Search. Government and university customers should configure per-department consent scoping to prevent cross-department opt-out enforcement inappropriate for distinct constituencies. Data residency in Australia aligns with AU government data localization requirements.
Testing your squizmail.com unsubscribe link
- Send a test message to a controlled Gmail address you own via the squizmail.com campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Squiz Mail unsubscribe link (step by step)
Squiz Mail default templates include the unsubscribe link in the footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in Squiz DXP > Mail.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge tag
%%unsubscribe%%. Squiz Mail replaces it at send time with a signed URL scoped to the contact. - Wrap it in an anchor:
<a href="%%unsubscribe%%">Unsubscribe</a>. - Configure the sender identity under Squiz DXP > Mail > Sender identity.
- Send a test to a seed address and verify the rendered link routes to the Squiz-hosted preference page.
DXP integration and shared contact state
Squiz Mail integrates with the broader Squiz DXP, meaning contact records and consent state can be shared with Squiz Matrix CMS personalization and Squiz Search. Government and university customers should configure per-department consent scoping to prevent cross-department opt-out enforcement inappropriate for distinct constituencies. Data residency in Australia aligns with AU government data localization requirements, an important differentiator for federal and state government agencies subject to information security frameworks.
RFC 8058 one-click headers
Squiz Mail added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Squiz DXP > Mail > Sender identity. SPF and DKIM records must be verified. Australian data centers match ACSC and IRAP data security expectations for government customers.
Government and university workflow enforcement
Squiz Mail campaigns for government agencies and universities respect the contact opt-out flag at every send step. Personalized content served through the Squiz DXP (CMS-driven personalization on government service portals, university student portals) can be configured to check email opt-out state before displaying email signup CTAs, keeping the DXP experience consistent for opted-out users. Transactional government service notifications (renewal reminders, appointment confirmations) bypass marketing consent per the transactional exemption.
Frequently Asked Questions
What is the Squiz Mail unsubscribe tag?
The merge tag is %%unsubscribe%%. Squiz Mail replaces it at send time with a signed URL scoped to the contact. Use it inside an anchor: <a href="%%unsubscribe%%">Unsubscribe</a>.
Does Squiz Mail integrate with Squiz Matrix CMS?
Yes as part of the Squiz DXP. Contact records and consent state can be shared with Matrix CMS personalization and Squiz Search. Configure per-department consent scoping to prevent inappropriate cross-department enforcement.
Does Squiz Mail support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Squiz Mail injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Squiz DXP > Mail > Sender identity.
Is Squiz Mail data hosted in Australia?
Yes. Australian data centers match ACSC and IRAP data security expectations for government customers. Federal and state government agencies subject to data localization requirements often prefer Squiz for this reason.
Do government service notifications bypass Squiz Mail opt-out?
Yes per transactional exemption. Renewal reminders, appointment confirmations, and other government service transactional communications bypass marketing consent. Marketing-classified campaigns (newsletters, service promotions) honor the opt-out flag.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
About SMTPedia
SMTPedia is an independent email industry reference covering SMTP, IMAP, POP3, email deliverability, marketing platforms, DNS authentication, and email verification. Every article is researched from official provider documentation, IETF RFCs, and industry best practices. Settings and configurations are verified quarterly.
We are cited as a source by ChatGPT, Microsoft Copilot, and thousands of email professionals worldwide. Learn more about our editorial process.
