Spotler Mail (from the CommuniGator acquisition line) is another Spotler group product serving UK B2B mid-market with marketing automation, lead scoring, and CRM integration. The unsubscribe mechanism uses the {UnsubscribeLink} merge tag auto-injected into every campaign footer, and Spotler Mail emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with UK PECR enforcement and Salesforce/Dynamics/HubSpot CRM bidirectional sync. This guide covers the tag, the CommuniGator lineage, and how to verify the setup end to end.
Spotler Mail+ unsubscribe link
| Tag syntax | {UnsubscribeLink} |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with CRM bidirectional sync |
| Config path | Settings > Templates > Footer configuration |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Spotler Mail+
Place the merge tag exactly as shown below in the email template. Spotler Mail+ replaces it at send time with a signed URL scoped to the recipient and campaign.
{UnsubscribeLink}For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="{UnsubscribeLink}">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Spotler Mail (from CommuniGator acquisition) uses a different tag syntax than Spotler SendPro, Pure360, or Mail+ (formerly Webpower). Customers migrating between Spotler products must convert templates. CRM bidirectional sync with Salesforce, Dynamics, and HubSpot means CRM-side opt-outs suppress Spotler Mail sends and vice versa, essential for B2B unified consent state.
Testing your Spotler Mail+ unsubscribe link
- Send a test message to a controlled Gmail address you own via the Spotler Mail+ campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Spotler Mail unsubscribe link (step by step)
Spotler Mail default templates include the unsubscribe link in the footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the Spotler Mail editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge tag
{UnsubscribeLink}. Spotler Mail replaces it at send time with a signed URL scoped to the contact. - Wrap it in an anchor:
<a href="{UnsubscribeLink}">Unsubscribe</a>. - Configure the sending domain under Settings > Templates > Footer configuration.
- Send a test to a seed address and verify the rendered link routes to the Spotler-hosted preference page.
CommuniGator lineage and Spotler product family
Spotler Mail (from CommuniGator acquisition) uses a different tag syntax than Spotler SendPro, Pure360, or Mail+ (formerly Webpower). Customers migrating between Spotler products must convert templates. CommuniGator was a UK-founded B2B marketing automation platform acquired by Spotler group, with strong lead scoring and Salesforce CRM integration. Legacy CommuniGator accounts continue functioning under the Spotler Mail branding with backward compatibility for existing templates.
RFC 8058 one-click headers
Spotler Mail added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Settings > Templates > Footer configuration. SPF and DKIM records must be verified. UK data residency defaults align with UK PECR and GDPR expectations for British B2B brands.
CRM bidirectional sync and unified B2B consent
Spotler Mail CRM bidirectional sync with Salesforce, Microsoft Dynamics, and HubSpot means CRM-side opt-outs suppress Spotler Mail sends and vice versa, essential for B2B unified consent state. Configure the sync direction and field mapping carefully: a bidirectional sync means an opt-out anywhere in the tech stack propagates everywhere, which is usually the desired B2B behavior. Missing this sync creates situations where a prospect who unsubscribes from Spotler Mail still receives outreach from a manual CRM-triggered email.
Frequently Asked Questions
What is the Spotler Mail unsubscribe tag?
The merge tag is {UnsubscribeLink}. Spotler Mail replaces it at send time with a signed URL scoped to the contact. Use it inside an anchor: <a href="{UnsubscribeLink}">Unsubscribe</a>.
Is Spotler Mail the same as CommuniGator?
Yes. CommuniGator was a UK B2B marketing automation platform acquired by Spotler group and rebranded to Spotler Mail. Legacy CommuniGator accounts continue functioning under the Spotler Mail branding with backward compatibility for existing templates.
Does Spotler Mail support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Spotler Mail injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Settings > Templates.
Does Spotler Mail sync opt-outs to Salesforce?
Yes via bidirectional CRM sync. Salesforce, Microsoft Dynamics, and HubSpot integrations write opt-out state back to the CRM contact and read CRM-side opt-outs to suppress Spotler Mail sends. Essential for B2B unified consent state.
How does Spotler Mail differ from Pardot?
Spotler Mail integrates with multiple CRMs (Salesforce, Dynamics, HubSpot) via bidirectional sync. Pardot is natively integrated with Salesforce only and lives inside the Salesforce ecosystem. Feature depth differs; both target B2B mid-market and enterprise customers.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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