Ecomail is a Czech email marketing platform with a dedicated French deployment (Ecomail FR), popular with Czech, Slovak, and French SMBs and e-commerce operators. The unsubscribe mechanism uses the {{ unsubscribe }} Liquid tag auto-injected into every campaign footer, and Ecomail emits RFC 8058 headers automatically for authenticated domains. Consent is tracked at the list level with an account-wide opt-out variant available. GDPR-oriented defaults reflect the European regulatory expectations. This guide covers the tag, the FR vs CZ deployment split, and how to verify the setup end to end.
Ecomail Fr unsubscribe link
| Tag syntax | {{ unsubscribe }} |
| Placement | Auto-embedded in every campaign footer |
| Scope | Per-list opt-out with account-wide variant |
| Config path | Settings > Sender details > Footer template |
| RFC 8058 one-click | Yes, automatic once sending domain is authenticated |
How to add the unsubscribe tag in Ecomail Fr
Place the merge tag exactly as shown below in the email template. Ecomail Fr replaces it at send time with a signed URL scoped to the recipient and campaign.
{{ unsubscribe }}For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="{{ unsubscribe }}">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic once sending domain is authenticated The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Ecomail FR uses a separate account infrastructure from Ecomail CZ despite being the same product. Contacts, suppression lists, and templates are not shared across the two deployments. Multi-country senders using both Ecomail FR and Ecomail CZ must sync opt-outs manually via API or via a middleware to avoid sending to a contact who unsubscribed from the other deployment.
Testing your Ecomail Fr unsubscribe link
- Send a test message to a controlled Gmail address you own via the Ecomail Fr campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
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See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Ecomail FR unsubscribe link (step by step)
Ecomail FR drag-and-drop templates include the unsubscribe link in the default footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the Ecomail FR editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the Liquid tag
{{ unsubscribe }}. Ecomail replaces it at send time with a signed URL unique per subscriber. - Wrap it in an anchor with your preferred label:
<a href="{{ unsubscribe }}">Se désabonner</a>for French audiences. - Add the required physical postal address. Ecomail reads it from Settings > Sender details.
- Send a test to a seed address and verify the rendered link routes to the Ecomail-hosted preference page.
Ecomail FR vs Ecomail CZ deployments
Ecomail FR uses a separate account infrastructure from Ecomail CZ despite being the same product. Contacts, suppression lists, and templates are not shared across the two deployments. Multi-country senders using both Ecomail FR and Ecomail CZ must sync opt-outs manually via API or via a middleware to avoid sending to a contact who unsubscribed from the other deployment. Choose the deployment that matches your primary market: Ecomail FR for French, Belgian, and Swiss audiences, Ecomail CZ for Czech, Slovak, and other Central European audiences.
RFC 8058 one-click headers
Ecomail added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Settings > Domains. SPF and DKIM records must be verified. Unauthenticated domains fall back to shared Ecomail infrastructure without one-click compliance.
WooCommerce integration and GDPR
Ecomail FR offers a native WooCommerce integration common in French e-commerce accounts. The integration syncs opt-out state back to the WooCommerce customer record when the two-way sync toggle is enabled, keeping consent state consistent across email and the e-commerce back office. GDPR compliance is enforced with double opt-in defaults, timestamped consent records, and permanent suppression on opt-out that blocks API-driven reactivation. Reactivation requires the subscriber to re-opt in through a signup form.
Frequently Asked Questions
What is the Ecomail FR unsubscribe tag?
The tag is {{ unsubscribe }} (with spaces inside the braces). Ecomail replaces it at send time with a signed URL unique per subscriber. Use it inside an anchor: <a href="{{ unsubscribe }}">Unsubscribe</a>.
Do Ecomail FR and Ecomail CZ share contact data?
No. Ecomail FR and Ecomail CZ run separate account infrastructures with no shared data. Contacts, lists, and suppression must be synced manually via API for multi-country senders using both deployments.
Does Ecomail FR support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Ecomail injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Settings > Domains, satisfying the Google and Yahoo bulk-sender requirements.
Does the WooCommerce integration sync unsubscribes back to the store?
Yes, when the two-way sync toggle is enabled under the integration settings. Without it, an Ecomail unsubscribe leaves the WooCommerce customer record marked as opted-in, corrupting downstream integrations that read consent from WooCommerce.
Can I resubscribe a contact who unsubscribed from Ecomail FR?
No, not through the API. Ecomail enforces permanent suppression on opt-outs. The contact must re-opt in through an Ecomail signup form, which triggers a fresh double opt-in confirmation email.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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