Ecomail is a Czech email marketing platform serving Czech and European SMBs and mid-market ecommerce with drag-and-drop editor, automation flows, and ecommerce integrations for Shoptet, WooCommerce, and Shopify. The unsubscribe mechanism uses the {UNSUBSCRIBE} merge tag auto-injected into every campaign footer, and Ecomail emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with Czech UOOU and EU GDPR enforcement. This guide covers the tag, the Czech ecom model, and how to verify the setup end to end.
ecomail.app unsubscribe link
| Tag syntax | {UNSUBSCRIBE} |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with Czech UOOU and EU GDPR enforcement |
| Config path | Nastaveni > Odesilatel > Zapati |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in ecomail.app
Place the merge tag exactly as shown below in the email template. ecomail.app replaces it at send time with a signed URL scoped to the recipient and campaign.
{UNSUBSCRIBE}For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="{UNSUBSCRIBE}">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Ecomail Czech domestic focus provides Czech-language templates and interface. Czech UOOU (Urad pro ochranu osobnich udaju) plus EU GDPR baseline requires documented consent for imported lists. Ecommerce integrations with Shoptet, WooCommerce, and Shopify feed transactional events into automation flows. Configure transactional order confirmations distinctly from marketing broadcasts to preserve exemption boundary.
Testing your ecomail.app unsubscribe link
- Send a test message to a controlled Gmail address you own via the ecomail.app campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Ecomail unsubscribe link (step by step)
- Open your campaign in the Ecomail editor.
- Add or edit a text block in the footer.
- Insert the merge tag
{UNSUBSCRIBE}. - Wrap it in an anchor:
<a href="{UNSUBSCRIBE}">Odhlasit odber</a>for Czech,Unsubscribefor English. - Configure the sender identity under Nastaveni > Odesilatel > Zapati.
- Send a test to a seed address and verify the rendered link routes to the Ecomail-hosted preference page.
Czech domestic focus and EU GDPR
Ecomail Czech domestic focus provides Czech-language templates and interface. Czech UOOU (Urad pro ochranu osobnich udaju) plus EU GDPR baseline requires documented consent for imported lists. Ecommerce integrations with Shoptet, WooCommerce, and Shopify feed transactional events into automation flows. Configure transactional order confirmations distinctly from marketing broadcasts to preserve exemption boundary under GDPR.
RFC 8058 one-click headers
Ecomail added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Nastaveni > Odesilatel. SPF and DKIM records must be verified.
Ecommerce automation flows
Ecomail ecommerce automation flows include abandoned cart recovery, post-purchase upsell, product recommendations, and re-engagement based on purchase behavior. Shoptet integration is Czech-market native; WooCommerce and Shopify integrations serve broader European ecommerce audiences. Order confirmations qualify for transactional exemption while promotional broadcasts respect marketing opt-out.
Frequently Asked Questions
What is the Ecomail unsubscribe tag?
The merge tag is {UNSUBSCRIBE}. Ecomail replaces it at send time with a signed URL scoped to the contact.
Ecomail je v souladu s GDPR?
Ano. UOOU a EU GDPR vyzaduji dokumentovany souhlas pro importovane seznamy. Ceske sablony a nativni UX zjednodusuji dodrzovani.
Does Ecomail support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Ecomail injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send.
Does Ecomail integrate with Shoptet?
Yes, natively. Shoptet is the Czech ecommerce leader and Ecomail integration feeds transactional events into automation flows. WooCommerce and Shopify also supported.
Is Ecomail the same as Ecomail-fr?
Different platforms. Ecomail (Czech, ecomail.app) targets Czech and European ecom. Ecomail-fr targets French SMBs with RGPD-first defaults. Similar names, distinct products.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
About SMTPedia
SMTPedia is an independent email industry reference covering SMTP, IMAP, POP3, email deliverability, marketing platforms, DNS authentication, and email verification. Every article is researched from official provider documentation, IETF RFCs, and industry best practices. Settings and configurations are verified quarterly.
We are cited as a source by ChatGPT, Microsoft Copilot, and thousands of email professionals worldwide. Learn more about our editorial process.
