Spotler Tripolis (formerly Tripolis Dialogue) is a Dutch email marketing and marketing automation platform now part of the Spotler group serving European mid-market with drag-and-drop editor, automation flows, and multi-brand account management. The unsubscribe mechanism uses the {{unsubscribe_url}} merge tag auto-injected into every campaign footer, and Spotler Tripolis emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with EU GDPR enforcement. This guide covers the tag, the Spotler group ecosystem, and how to verify the setup end to end.
Tripolis unsubscribe link
| Tag syntax | {{unsubscribe_url}} |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with EU GDPR enforcement |
| Config path | Settings > Sender profiles > Footer |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Tripolis
Place the merge tag exactly as shown below in the email template. Tripolis replaces it at send time with a signed URL scoped to the recipient and campaign.
{{unsubscribe_url}}For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="{{unsubscribe_url}}">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Spotler Tripolis (formerly Tripolis Dialogue) rebranded under Spotler group ownership alongside Spotler Mail, Spotler Pure360, Spotler MailPlus, Spotler MailPro, and Spotler SendPro (Flowmailer). Multi-brand account management supports agencies managing multiple client accounts. Dutch DPA plus EU GDPR baseline requires documented consent for imported lists. Analogous to Spotler Mail patterns with additional multi-brand features.
Testing your Tripolis unsubscribe link
- Send a test message to a controlled Gmail address you own via the Tripolis campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Spotler Tripolis unsubscribe link (step by step)
- Open your campaign in the Spotler Tripolis editor.
- Add or edit a text block in the footer.
- Insert the merge tag
{{unsubscribe_url}}. - Wrap it in an anchor:
<a href="{{unsubscribe_url}}">Unsubscribe</a>. - Configure the sender identity under Settings > Sender profiles > Footer.
- Send a test to a seed address and verify the rendered link routes to the Spotler-hosted preference page.
Spotler group ecosystem
Spotler Tripolis (formerly Tripolis Dialogue) rebranded under Spotler group ownership alongside Spotler Mail, Spotler Pure360, Spotler MailPlus, Spotler MailPro, and Spotler SendPro (Flowmailer). Multi-brand account management supports agencies managing multiple client accounts. Dutch DPA plus EU GDPR baseline requires documented consent for imported lists. Analogous to Spotler Mail patterns with additional multi-brand features for agency use cases.
RFC 8058 one-click headers
Spotler Tripolis added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Settings > Sender profiles. SPF and DKIM records must be verified. European data residency default aligns with Dutch and EU customer expectations.
Multi-brand account management for agencies
Spotler Tripolis multi-brand account management lets agencies manage multiple client accounts under a single login with per-client data isolation. Client billing, sending domains, and suppression lists remain segregated. Analogous to Sarbacane multi-account and Sendinblue Enterprise multi-brand patterns for agency use cases in the European mid-market.
Frequently Asked Questions
What is the Spotler Tripolis unsubscribe tag?
The merge tag is {{unsubscribe_url}}. Spotler Tripolis replaces it at send time with a signed URL scoped to the contact.
Is Spotler Tripolis the same as Tripolis Dialogue?
Yes. Spotler Tripolis is the rebranded name of Tripolis Dialogue after Spotler group acquisition. Legacy Tripolis Dialogue accounts continue under the new brand.
Does Spotler Tripolis support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Spotler Tripolis injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send.
Does multi-brand isolate client data?
Yes. Client billing, sending domains, and suppression lists remain segregated per client account. Suitable for agency use cases managing multiple brands.
How does Spotler Tripolis compare to other Spotler products?
Spotler group ecosystem includes Spotler Mail (ex-CommuniGator), Spotler Pure360 (UK B2C), Spotler MailPro (Webpower), and Spotler SendPro (Flowmailer). Tripolis focuses on multi-brand European mid-market.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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