SALESmanago is a Polish enterprise B2C marketing automation platform serving mid-market and enterprise retail, e-commerce, and travel brands across Europe with AI-driven personalization, email, mobile, and web engagement. The unsubscribe mechanism uses the $unsubscribe_url$ merge variable in email templates, and SALESmanago emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level per marketing subscription, with GDPR-oriented defaults and AI-driven predictive suppression of at-risk subscribers. This guide covers the tag, the AI-driven model, and how to verify the setup end to end.
SALESmanago unsubscribe link
| Tag syntax | $unsubscribe_url$ |
| Placement | Auto-embedded in default footer |
| Scope | Contact-level opt-out per marketing subscription |
| Config path | Settings > Email marketing > Sender configuration |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in SALESmanago
Place the merge tag exactly as shown below in the email template. SALESmanago replaces it at send time with a signed URL scoped to the recipient and campaign.
$unsubscribe_url$For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="$unsubscribe_url$">Unsubscribe from this list</a>Auto-embedded in default footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
SALESmanago predictive AI can auto-suppress contacts flagged as high-risk of complaint even before an explicit opt-out click. This proactive suppression protects sender reputation but occasionally suppresses engaged contacts with atypical behavior patterns. Review the AI Suppression tab weekly to catch false positives, especially during promotional peak periods when normal engagement drops temporarily.
Testing your SALESmanago unsubscribe link
- Send a test message to a controlled Gmail address you own via the SALESmanago campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the SALESmanago unsubscribe link (step by step)
SALESmanago templates include the unsubscribe link in the default footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the SALESmanago editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge variable
$unsubscribe_url$. SALESmanago replaces it at send time with a signed URL scoped to the contact. - Wrap it in an anchor:
<a href="$unsubscribe_url$">Unsubscribe</a>. - Configure the sending domain under Settings > Email marketing > Sender configuration.
- Send a test to a seed address and verify the rendered link routes to the SALESmanago-hosted preference center.
AI-driven predictive suppression
SALESmanago predictive AI can auto-suppress contacts flagged as high-risk of complaint even before an explicit opt-out click. This proactive suppression protects sender reputation but occasionally suppresses engaged contacts with atypical behavior patterns. Review the AI Suppression tab weekly to catch false positives, especially during promotional peak periods when normal engagement drops temporarily. The predictive layer sits above the standard consent tracking, letting European B2C brands proactively address disengagement rather than react to opt-outs.
RFC 8058 one-click headers
SALESmanago added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Settings > Email marketing > Sender configuration. SPF and DKIM records must be verified. Data residency in EU data centers matches European regulatory expectations for enterprise B2C customers.
Contact-level consent and preference center
SALESmanago tracks unsubscribes at the contact level per marketing subscription. A contact can opt out of the promotional newsletter while remaining subscribed to loyalty program updates. The preference center exposes per-subscription toggles and can be customized with brand branding. Multi-brand enterprise accounts should classify subscriptions per brand to keep suppression scope aligned with subscriber expectations across the customer journey.
Frequently Asked Questions
What is the SALESmanago unsubscribe tag?
The tag is $unsubscribe_url$. SALESmanago replaces it at send time with a signed URL scoped to the contact. Use it inside an anchor: <a href="$unsubscribe_url$">Unsubscribe</a>.
How does SALESmanago predictive AI affect suppression?
The AI can auto-suppress contacts flagged as high-risk of complaint before an explicit opt-out click. This proactive suppression protects sender reputation but can occasionally flag engaged contacts. Review the AI Suppression tab weekly to catch false positives.
Does SALESmanago support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. SALESmanago injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Settings > Email marketing > Sender configuration.
Where does SALESmanago store contact data?
In EU data centers by default, matching GDPR data residency requirements for European B2C enterprise customers. Enterprise contracts can specify additional data residency guarantees per regulatory need.
Can subscribers opt out of one subscription without leaving all SALESmanago emails?
Yes through the preference center. Per-subscription opt-out toggles let contacts leave the promotional newsletter while remaining on loyalty program updates. Configure per-subscription topics during Salesmanago account setup for granular consent management.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
About SMTPedia
SMTPedia is an independent email industry reference covering SMTP, IMAP, POP3, email deliverability, marketing platforms, DNS authentication, and email verification. Every article is researched from official provider documentation, IETF RFCs, and industry best practices. Settings and configurations are verified quarterly.
We are cited as a source by ChatGPT, Microsoft Copilot, and thousands of email professionals worldwide. Learn more about our editorial process.
