Pinpointe is a US-based email marketing platform serving B2B SMBs and mid-market customers with drag-and-drop editor, list management, and standard automation flows. The unsubscribe mechanism uses the %%unsubscribe%% merge tag auto-injected into every campaign footer, and Pinpointe emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the list level with account-wide suppression option. This guide covers the tag, the US CAN-SPAM baseline, and how to verify the setup end to end.
Pinpointe unsubscribe link
| Tag syntax | %%unsubscribe%% |
| Placement | Auto-embedded in every campaign footer |
| Scope | Per-list opt-out with account-wide suppression |
| Config path | Settings > Sender identity > Footer template |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Pinpointe
Place the merge tag exactly as shown below in the email template. Pinpointe replaces it at send time with a signed URL scoped to the recipient and campaign.
%%unsubscribe%%For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="%%unsubscribe%%">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Pinpointe US CAN-SPAM compliance is the default baseline: physical postal address in the footer, honest From line, unsubscribe within 10 business days. Senders targeting EU or Canadian audiences should configure double opt-in and consent documentation practices matching GDPR or CASL respectively. Pinpointe B2B focus emphasizes list segmentation and account-based marketing over consumer-focused features.
Testing your Pinpointe unsubscribe link
- Send a test message to a controlled Gmail address you own via the Pinpointe campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Pinpointe unsubscribe link (step by step)
Pinpointe default templates include the unsubscribe link in the footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the Pinpointe editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge tag
%%unsubscribe%%. Pinpointe replaces it at send time with a signed URL scoped to the subscriber. - Wrap it in an anchor:
<a href="%%unsubscribe%%">Unsubscribe</a>. - Configure the sender identity under Settings > Sender identity > Footer template.
- Send a test to a seed address and verify the rendered link routes to the Pinpointe-hosted preference page.
US CAN-SPAM baseline and international audience
Pinpointe US CAN-SPAM compliance is the default baseline: physical postal address in the footer, honest From line, unsubscribe within 10 business days. Senders targeting EU or Canadian audiences should configure double opt-in and consent documentation practices matching GDPR or CASL respectively. Pinpointe B2B focus emphasizes list segmentation and account-based marketing over consumer-focused features. Automation flows respect the subscriber opt-out flag at every send step.
RFC 8058 one-click headers
Pinpointe added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Settings > Sender identity. SPF and DKIM records must be verified. US data residency is the default.
B2B list segmentation and account-based marketing
Pinpointe B2B list segmentation supports firmographic filtering (industry, company size, geography, revenue) that consumer ESPs typically lack. Account-based marketing workflows segment prospects by company account rather than individual contact, letting B2B marketers coordinate multi-touch outreach across a target account s decision committee. Opt-out events at the individual contact level do not automatically suppress the entire account, letting other decision-makers continue receiving relevant content.
Frequently Asked Questions
What is the Pinpointe unsubscribe tag?
The merge tag is %%unsubscribe%%. Pinpointe replaces it at send time with a signed URL scoped to the subscriber. Use it inside an anchor: <a href="%%unsubscribe%%">Unsubscribe</a>.
Does Pinpointe support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Pinpointe injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Settings > Sender identity.
Does Pinpointe enforce GDPR double opt-in?
Not by default (US CAN-SPAM baseline). Senders targeting EU audiences should configure double opt-in and consent documentation practices manually to satisfy GDPR expectations.
Does Pinpointe support account-based marketing?
Yes with firmographic filtering (industry, company size, geography, revenue). ABM workflows segment prospects by company account. Individual opt-outs do not automatically suppress the entire account, preserving multi-touch outreach coverage.
How does Pinpointe differ from Constant Contact for B2B?
Pinpointe emphasizes B2B firmographic segmentation and ABM. Constant Contact focuses on broader SMB with strong local business features. B2B-focused SMBs typically prefer Pinpointe for segmentation depth.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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