MarketingPlatform (formerly Ubivox) is a Danish email marketing platform serving Danish SMBs and mid-market with drag-and-drop editor, marketing automation, and Danish-language UI. The unsubscribe mechanism uses the {UNSUBSCRIBELINK} merge tag auto-injected into every campaign footer, and MarketingPlatform emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with Danish Datatilsynet GDPR enforcement. This guide covers the tag, the Danish market focus, and how to verify the setup end to end.
MarketingPlatform.com unsubscribe link
| Tag syntax | {UNSUBSCRIBELINK} |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with Danish Datatilsynet enforcement |
| Config path | Indstillinger > Afsenderprofiler > Footer |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in MarketingPlatform.com
Place the merge tag exactly as shown below in the email template. MarketingPlatform.com replaces it at send time with a signed URL scoped to the recipient and campaign.
{UNSUBSCRIBELINK}For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="{UNSUBSCRIBELINK}">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
MarketingPlatform Danish Datatilsynet enforcement combined with GDPR quarantines imported contact lists without documented consent. Danish senders migrating from other ESPs must provide GDPR documentation for each contact. Formerly branded Ubivox, legacy accounts may reference older documentation. Analogous to APSIS Nordic regulatory-first patterns with Danish-first UX.
Testing your MarketingPlatform.com unsubscribe link
- Send a test message to a controlled Gmail address you own via the MarketingPlatform.com campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the MarketingPlatform unsubscribe link (step by step)
MarketingPlatform default templates include the unsubscribe link in the footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the MarketingPlatform editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge tag
{UNSUBSCRIBELINK}. MarketingPlatform replaces it at send time with a signed URL scoped to the contact. - Wrap it in an anchor:
<a href="{UNSUBSCRIBELINK}">Afmeld</a>for Danish,Unsubscribefor English. - Configure the sender identity under Indstillinger > Afsenderprofiler.
- Send a test to a seed address and verify the rendered link routes to the MarketingPlatform-hosted preference page.
Danish Datatilsynet GDPR enforcement
MarketingPlatform Danish Datatilsynet enforcement combined with GDPR quarantines imported contact lists without documented consent. Danish senders migrating from other ESPs must provide GDPR documentation for each contact. Formerly branded Ubivox, legacy accounts may reference older documentation. Analogous to APSIS Nordic regulatory-first patterns with Danish-first UX. Datatilsynet fines up to 4% of global revenue for major GDPR violations make platform-level enforcement essential for Danish mid-market senders.
RFC 8058 one-click headers
MarketingPlatform added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Indstillinger > Afsenderprofiler. SPF and DKIM records must be verified. Danish data residency defaults align with Datatilsynet data localization preferences.
Ubivox legacy and rebrand context
MarketingPlatform rebranded from Ubivox to reflect broader marketing automation positioning. Legacy Ubivox accounts continue functioning under the MarketingPlatform branding without template changes required. Documentation may reference either brand name depending on the age of the resource. New accounts should reference the current MarketingPlatform branding for consistency with the product interface and support communications.
Frequently Asked Questions
What is the MarketingPlatform unsubscribe tag?
The merge tag is {UNSUBSCRIBELINK}. MarketingPlatform replaces it at send time with a signed URL scoped to the contact. Use it inside an anchor: <a href="{UNSUBSCRIBELINK}">Afmeld</a>.
Is MarketingPlatform the same as Ubivox?
Yes. MarketingPlatform rebranded from Ubivox to reflect broader marketing automation positioning. Legacy Ubivox accounts continue functioning under the MarketingPlatform branding without template changes required.
Does MarketingPlatform support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. MarketingPlatform injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Indstillinger > Afsenderprofiler.
Does MarketingPlatform enforce Danish GDPR?
Yes by default. Danish Datatilsynet enforcement combined with GDPR quarantines imported lists without documented consent. Datatilsynet fines up to 4% of global revenue make platform-level enforcement essential.
How does MarketingPlatform compare to APSIS for Danish senders?
Both are Nordic ESPs with GDPR-first defaults. MarketingPlatform focuses on Danish SMB and mid-market simplicity. APSIS targets larger Nordic accounts with omnichannel and CRM integration. Vendor choice depends on account size and feature depth.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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