Grawt is an email marketing platform serving SMBs with drag-and-drop editor, list management, and automation flows for small business email campaigns. The unsubscribe mechanism uses the {unsubscribe} merge tag auto-injected into every campaign footer, and Grawt emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the list level with standard GDPR baseline enforcement. This guide covers the tag, the SMB model, and how to verify the setup end to end.
Grawt unsubscribe link
| Tag syntax | {unsubscribe} |
| Placement | Auto-embedded in every campaign footer |
| Scope | Per-list opt-out with GDPR baseline |
| Config path | Settings > Sender identity > Footer template |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Grawt
Place the merge tag exactly as shown below in the email template. Grawt replaces it at send time with a signed URL scoped to the recipient and campaign.
{unsubscribe}For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="{unsubscribe}">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Grawt targets small business email marketing with simple interface and standard SMB feature set. GDPR baseline consent enforcement provides documented consent expectation for imported lists. Multi-list opt-out granularity is per-list by default; configure global opt-out if business or regulatory expectations require unified suppression across all lists.
Testing your Grawt unsubscribe link
- Send a test message to a controlled Gmail address you own via the Grawt campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Grawt unsubscribe link (step by step)
- Open your campaign in the Grawt editor.
- Add or edit a text block in the footer.
- Insert the merge tag
{unsubscribe}. - Wrap it in an anchor:
<a href="{unsubscribe}">Unsubscribe</a>. - Configure the sender identity under Settings > Sender identity > Footer template.
- Send a test to a seed address and verify the rendered link routes to the Grawt-hosted preference page.
SMB feature set and GDPR baseline
Grawt targets small business email marketing with simple interface and standard SMB feature set. GDPR baseline consent enforcement provides documented consent expectation for imported lists. Multi-list opt-out granularity is per-list by default; configure global opt-out if business or regulatory expectations require unified suppression across all lists. Analogous to Sendvilla, Sendgo, and Messaged SMB-focused patterns.
RFC 8058 one-click headers
Grawt added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Settings > Sender identity. SPF and DKIM records must be verified.
Drag-and-drop editor and automation flows
Grawt drag-and-drop editor provides responsive email templates suitable for SMB campaigns. Basic automation flows (welcome series, abandoned cart, birthday) cover common SMB use cases. List segmentation supports demographic and behavioral filters. Automation workflow exits opted-out contacts automatically to preserve consent state across campaign programs.
Frequently Asked Questions
What is the Grawt unsubscribe tag?
The merge tag is {unsubscribe}. Grawt replaces it at send time with a signed URL scoped to the subscriber.
Does Grawt support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Grawt injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send.
Is Grawt GDPR compliant?
Yes at baseline. Documented consent for imported lists is required. Multi-list opt-out granularity is per-list; configure global opt-out if unified suppression needed.
Does Grawt support marketing automation?
Yes, basic flows. Welcome series, abandoned cart, birthday, and re-engagement workflows cover common SMB use cases. Automation exits opted-out contacts automatically.
How does Grawt compare to Sender.net or Benchmark Email?
All three target SMB email marketing. Vendor choice depends on interface preferences, pricing, and specific feature needs (automation depth, template library, integrations).
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
About SMTPedia
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