eTrigue DemandCenter is a B2B marketing automation platform serving mid-market technology and manufacturing companies with lead scoring, nurture campaigns, and CRM integration for Salesforce, Microsoft Dynamics, and SugarCRM. The unsubscribe mechanism uses the [%unsubscribe%] merge tag auto-injected into every campaign footer, and eTrigue emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with bidirectional CRM sync. This guide covers the tag, the B2B automation model, and how to verify the setup end to end.
eTrigue unsubscribe link
| Tag syntax | [%unsubscribe%] |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with bidirectional CRM sync |
| Config path | Settings > Sender profiles > Email footer |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in eTrigue
Place the merge tag exactly as shown below in the email template. eTrigue replaces it at send time with a signed URL scoped to the recipient and campaign.
[%unsubscribe%]For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="[%unsubscribe%]">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
eTrigue bidirectional CRM sync with Salesforce, Microsoft Dynamics, and SugarCRM writes opt-out state back to the CRM contact record. Configure the sync direction carefully: bidirectional means CRM-side opt-outs also suppress eTrigue sends, which is usually the desired B2B behavior. Lead scoring workflows automatically exit opted-out contacts. Technology and manufacturing verticals often run distinct product programs; configure per-program consent scoping.
Testing your eTrigue unsubscribe link
- Send a test message to a controlled Gmail address you own via the eTrigue campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the eTrigue unsubscribe link (step by step)
eTrigue default templates include the unsubscribe link in the footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the eTrigue DemandCenter editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge tag
[%unsubscribe%]. eTrigue replaces it at send time with a signed URL scoped to the contact. - Wrap it in an anchor:
<a href="[%unsubscribe%]">Unsubscribe</a>. - Configure the sender identity under Settings > Sender profiles > Email footer.
- Send a test to a seed address and verify the rendered link routes to the eTrigue-hosted preference page.
Bidirectional CRM sync
eTrigue bidirectional CRM sync with Salesforce, Microsoft Dynamics, and SugarCRM writes opt-out state back to the CRM contact record. Configure the sync direction carefully: bidirectional means CRM-side opt-outs also suppress eTrigue sends, which is usually the desired B2B behavior. Lead scoring workflows automatically exit opted-out contacts. Technology and manufacturing verticals often run distinct product programs; configure per-program consent scoping so a contact opted out of Product A newsletter can still receive Product B communications when consent bases differ.
RFC 8058 one-click headers
eTrigue added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Settings > Sender profiles. SPF and DKIM records must be verified. B2B mid-market senders benefit from RFC 8058 to maintain inbox placement for corporate Gmail and Yahoo recipients.
Lead scoring and nurture workflow exits
eTrigue lead scoring and nurture workflows automatically exit opted-out contacts from active sequences. Scored contacts hitting sales-ready thresholds trigger CRM alerts even when opted out of marketing sends since sales outreach is treated as personal contact under B2B legitimate interest. Configure workflow branches to check opt-out state before automated sends to avoid unnecessary sales handoffs for actively disengaging contacts.
Frequently Asked Questions
What is the eTrigue unsubscribe tag?
The merge tag is [%unsubscribe%]. eTrigue replaces it at send time with a signed URL scoped to the contact. Use it inside an anchor: <a href="[%unsubscribe%]">Unsubscribe</a>.
Which CRMs does eTrigue sync with?
Salesforce, Microsoft Dynamics, and SugarCRM are supported with bidirectional sync. Opt-out state writes back to the CRM record; CRM-side opt-outs also suppress eTrigue sends.
Does eTrigue support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. eTrigue injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Settings > Sender profiles.
Can opted-out contacts trigger sales alerts on eTrigue?
Yes if scored above sales-ready thresholds. Personal sales outreach qualifies under B2B legitimate interest even when the contact opted out of marketing broadcasts. Sales rep judgment applies for actively disengaging contacts.
How does eTrigue compare to Act-On or Pardot for B2B?
All three target mid-market B2B marketing automation. eTrigue focuses on tech and manufacturing verticals. Act-On is broader mid-market. Pardot integrates natively with Salesforce ecosystem. Vendor choice depends on vertical fit and CRM alignment.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
About SMTPedia
SMTPedia is an independent email industry reference covering SMTP, IMAP, POP3, email deliverability, marketing platforms, DNS authentication, and email verification. Every article is researched from official provider documentation, IETF RFCs, and industry best practices. Settings and configurations are verified quarterly.
We are cited as a source by ChatGPT, Microsoft Copilot, and thousands of email professionals worldwide. Learn more about our editorial process.
