Dolist is a French email marketing and marketing automation platform serving French mid-market and enterprise with drag-and-drop editor, marketing automation, transactional API, and RGPD-first defaults. The unsubscribe mechanism uses the [DESABONNEMENT] merge tag auto-injected into every campaign footer, and Dolist emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with French CNIL enforcement. This guide covers the tag, the French enterprise model, and how to verify the setup end to end.
Dolist unsubscribe link
| Tag syntax | [DESABONNEMENT] |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with French CNIL enforcement |
| Config path | Parametres > Profils expediteur > Pied de page |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Dolist
Place the merge tag exactly as shown below in the email template. Dolist replaces it at send time with a signed URL scoped to the recipient and campaign.
[DESABONNEMENT]For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="[DESABONNEMENT]">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Dolist French RGPD-first defaults quarantine imported contact lists without documented consent. French senders migrating from other ESPs must provide RGPD documentation for each contact. Analogous to Sarbacane, Ecomail-fr, Sendethic, and Mailjet French regulatory-first patterns. The [DESABONNEMENT] tag is French-native and templates ship with French-first UX for the domestic market.
Testing your Dolist unsubscribe link
- Send a test message to a controlled Gmail address you own via the Dolist campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Dolist unsubscribe link (step by step)
- Open your campaign in the Dolist editor.
- Add or edit a text block in the footer.
- Insert the merge tag
[DESABONNEMENT]. - Wrap it in an anchor:
<a href="[DESABONNEMENT]">Se desabonner</a>. - Configure the sender identity under Parametres > Profils expediteur > Pied de page.
- Send a test to a seed address and verify the rendered link routes to the Dolist-hosted preference page.
French RGPD-first enterprise focus
Dolist French RGPD-first defaults quarantine imported contact lists without documented consent. French senders migrating from other ESPs must provide RGPD documentation for each contact. Analogous to Sarbacane, Ecomail-fr, Sendethic, and Mailjet French regulatory-first patterns. The [DESABONNEMENT] tag is French-native and templates ship with French-first UX for the French mid-market and enterprise. CNIL enforcement provides meaningful fines for violations.
RFC 8058 one-click headers
Dolist added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Parametres > Profils expediteur. SPF and DKIM records must be verified.
Marketing automation and transactional API
Dolist combines marketing automation flows with transactional API for French enterprise senders needing both broadcast and per-user transactional email. Transactional sends (order confirmations, password resets) bypass marketing opt-out per transactional exemption. Configure transactional API distinctly from marketing broadcast to keep the classification clear per CNIL guidance. Enterprise SLA and dedicated support cater to French mid-market and enterprise expectations.
Frequently Asked Questions
What is the Dolist unsubscribe tag?
The merge tag is [DESABONNEMENT]. Dolist replaces it at send time with a signed URL scoped to the contact.
Dolist est-il conforme au RGPD?
Oui, par defaut. Dolist applique les exigences RGPD et CNIL: consentement documente pour les listes importees, suppression cross-campagne, et pied de page francophone natif.
Does Dolist support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Dolist injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send.
Les envois transactionnels respectent-ils le desabonnement?
Les envois transactionnels (confirmations, reinitialisations) beneficient de l exemption transactionnelle. Ils continuent apres un opt-out marketing.
How does Dolist compare to Sarbacane or Sendethic?
All three are French RGPD-first ESPs. Dolist emphasizes enterprise mid-market with dedicated support. Sarbacane focuses on drag-and-drop email plus SMS. Sendethic targets SMB. Vendor choice depends on market segment.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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