ClickFunnels is a sales funnel builder with integrated email marketing through Follow-Up Funnels (formerly Actionetics) in the Classic version and native broadcast email in ClickFunnels 2.0. The unsubscribe mechanism differs by version: Classic uses #unsubscribe_link#, and 2.0 uses {{unsubscribe_url}} in the broadcast editor. ClickFunnels 2.0 emits RFC 8058 headers automatically for authenticated domains. This guide covers both versions, the funnel-level suppression model, and how to verify the setup end to end.
ClickFunnels unsubscribe link
| Tag syntax | {{unsubscribe_url}} |
| Alternative | #unsubscribe_link# |
| Placement | Auto-embedded in default footer, manual for custom templates |
| Scope | Account contact level (2.0) or per-funnel (Classic) |
| Config path | Account Settings > Email Domains |
| RFC 8058 one-click | Automatic on 2.0 for authenticated domains, manual SMTP config on Classic |
How to add the unsubscribe tag in ClickFunnels
Place the merge tag exactly as shown below in the email template. ClickFunnels replaces it at send time with a signed URL scoped to the recipient and campaign.
{{unsubscribe_url}}For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="{{unsubscribe_url}}">Unsubscribe from this list</a>Auto-embedded in default footer, manual for custom templates
Automatic on 2.0 for authenticated domains, manual SMTP config on Classic The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
ClickFunnels Classic and 2.0 use different unsubscribe tags: Classic uses #unsubscribe_link# while 2.0 uses {{unsubscribe_url}}. Accounts migrating from Classic to 2.0 must update every template. Accounts on Classic sending significant Gmail volume should evaluate migration for RFC 8058 compliance, since Classic requires manual SMTP relay header configuration.
Testing your ClickFunnels unsubscribe link
- Send a test message to a controlled Gmail address you own via the ClickFunnels campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
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See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the ClickFunnels unsubscribe link (step by step)
ClickFunnels email templates include a default footer with the unsubscribe link, but custom broadcasts and Follow-Up Funnels steps require the tag inserted explicitly.
- Open your broadcast or Follow-Up Funnel step in the ClickFunnels editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the tag:
{{unsubscribe_url}}for ClickFunnels 2.0 broadcasts, or#unsubscribe_link#for Classic Follow-Up Funnels. - Wrap in an anchor with your preferred label:
<a href="{{unsubscribe_url}}">Unsubscribe</a>. - Add the physical postal address block. ClickFunnels reads it from Account Settings > Email Settings.
- Send a test to a seed address and verify the rendered link routes to the ClickFunnels-hosted unsubscribe confirmation page.
Classic vs 2.0 differences
ClickFunnels Classic uses Actionetics-era conventions: #unsubscribe_link#, list-per-funnel suppression, and manual RFC 8058 header configuration through the SMTP relay integration. ClickFunnels 2.0 modernized the email stack with unified account-level contact management, Liquid-style tags ({{unsubscribe_url}}), and automatic RFC 8058 header injection. Accounts on Classic that still send meaningful volume should evaluate the 2.0 migration for deliverability parity with modern ESPs, especially for Gmail-heavy audiences after the February 2024 bulk-sender enforcement.
Funnel and contact-level suppression
ClickFunnels 2.0 applies unsubscribes at the account contact level by default: a contact who unsubscribes stops receiving all broadcasts and Follow-Up Funnel steps across the entire account. Classic separated suppression per funnel, which sometimes led to contacts unsubscribing from one funnel while continuing to receive messages from another, a common complaint driver. Both versions maintain a global blocklist that permanently blocks specific addresses from every send.
RFC 8058 one-click headers
ClickFunnels 2.0 injects List-Unsubscribe and List-Unsubscribe-Post headers automatically on broadcasts and Follow-Up Funnel steps from domains authenticated under Account Settings > Email Domains (SPF and DKIM verified). Classic requires manual configuration through the SMTP integration (typically SendGrid or Mailgun as an external relay) and does not inject headers natively. Accounts using Classic with heavy Gmail audiences should either migrate to 2.0 or configure their SMTP relay to inject the headers on ClickFunnels’ behalf.
Frequently Asked Questions
What is the ClickFunnels unsubscribe tag?
In ClickFunnels 2.0 broadcasts and Follow-Up Funnels, use {{unsubscribe_url}}. In Classic use #unsubscribe_link#. Both are replaced at send time with a signed URL unique per contact.
Does ClickFunnels 2.0 support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. ClickFunnels 2.0 injects List-Unsubscribe and List-Unsubscribe-Post headers on broadcasts from domains verified under Email Domains, meeting the Google and Yahoo bulk-sender requirements. Classic requires manual configuration through the SMTP relay.
Should I migrate from ClickFunnels Classic to 2.0 for email compliance?
If you send meaningful marketing volume to Gmail or Yahoo audiences, yes. ClickFunnels 2.0 gives modern RFC 8058 compliance out of the box and unified account-level contact management, while Classic requires manual SMTP relay configuration to meet the bulk-sender headers requirement.
Do unsubscribes apply across all funnels in ClickFunnels 2.0?
Yes. ClickFunnels 2.0 applies unsubscribes at the account contact level: one opt-out stops all broadcasts and Follow-Up Funnel steps across every funnel in the account. Classic used per-funnel suppression, which allowed contacts to unsubscribe from one funnel while continuing to receive from another.
Can I resubscribe a contact who unsubscribed from ClickFunnels?
Not through the API. ClickFunnels enforces permanent suppression on opt-outs. The contact must re-opt in through a ClickFunnels signup form or funnel opt-in step, which resets their subscription status and allows fresh email sends.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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