Le Courrielleur is a French email marketing platform serving SMBs and mid-market Francophone brands in France, Belgium, Switzerland, and Canada with strong French language support and RGPD compliance defaults. The unsubscribe mechanism uses the [[UNSUBSCRIBE]] merge tag auto-injected into every campaign footer, and Le Courrielleur emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the list level with double opt-in enforcement. This guide covers the tag, the French RGPD regulatory model, and how to verify the setup end to end.
Courrielleur unsubscribe link
| Tag syntax | [[UNSUBSCRIBE]] |
| Placement | Auto-embedded in every campaign footer |
| Scope | Per-list opt-out with double opt-in enforcement |
| Config path | Parametres > Identite expediteur > Pied de page |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Courrielleur
Place the merge tag exactly as shown below in the email template. Courrielleur replaces it at send time with a signed URL scoped to the recipient and campaign.
[[UNSUBSCRIBE]]For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="[[UNSUBSCRIBE]]">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Le Courrielleur RGPD compliance is enforced by default: imported contact lists without documented consent are quarantined until confirmed. French senders migrating from other ESPs must provide RGPD documentation for each contact or run a re-permission campaign before campaign sends can proceed. Analogous to Maileon and Vision6 regulatory-first enforcement patterns.
Testing your Courrielleur unsubscribe link
- Send a test message to a controlled Gmail address you own via the Courrielleur campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Courrielleur unsubscribe link (step by step)
Le Courrielleur drag-and-drop templates include the unsubscribe link in the default footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the Courrielleur editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge tag
[[UNSUBSCRIBE]]. Le Courrielleur replaces it at send time with a signed URL scoped to the subscriber. - Wrap it in an anchor:
<a href="[[UNSUBSCRIBE]]">Se desabonner</a>. - Configure the sending domain under Parametres > Identite expediteur > Pied de page.
- Send a test to a seed address and verify the rendered link routes to the Courrielleur-hosted preference page.
French RGPD enforcement and CNIL alignment
Le Courrielleur RGPD compliance is enforced by default: imported contact lists without documented consent are quarantined until confirmed. French senders migrating from other ESPs must provide RGPD documentation for each contact or run a re-permission campaign before campaign sends can proceed. This is analogous to Maileon and Vision6 regulatory-first enforcement patterns. The CNIL (Commission Nationale de l Informatique et des Libertes) enforces RGPD in France with fines up to 4% of global revenue for major violations, making platform-level enforcement particularly valuable for French senders.
RFC 8058 one-click headers
Le Courrielleur added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Parametres > Identite expediteur. SPF and DKIM records must be verified. French data residency options align with CNIL data localization preferences for public sector and healthcare customers.
Francophone market focus and language support
Le Courrielleur user interface, documentation, and customer support are French-first, an advantage for French SMB teams uncomfortable operating in English-only ESPs. Preference center pages ship with French default copy including RGPD-compliant consent language. Multi-language campaigns for Francophone Canada, Belgium, and Switzerland customers benefit from the French-native template library. Sending infrastructure prioritizes European inboxes (Orange, Free, SFR, OVH mail) and North American Francophone inboxes (Videotron, Bell).
Frequently Asked Questions
What is the Courrielleur unsubscribe tag?
The merge tag is [[UNSUBSCRIBE]]. Le Courrielleur replaces it at send time with a signed URL scoped to the subscriber. Use it inside an anchor: <a href="[[UNSUBSCRIBE]]">Se desabonner</a>.
Does Courrielleur enforce French RGPD?
Yes by default. Imported contact lists without documented consent are quarantined until confirmed. Migrating accounts must provide RGPD documentation for each contact or run a re-permission campaign before campaign sends can proceed.
Does Courrielleur support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Le Courrielleur injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Parametres > Identite expediteur.
Is Courrielleur suitable for Canadian Francophone senders?
Yes. Sending infrastructure prioritizes North American Francophone inboxes including Videotron and Bell, and the platform supports French language templates and CASL compliance for Quebec-based sending.
How does Courrielleur compare to Brevo or Mailjet for French senders?
Le Courrielleur focuses specifically on French-first UX and RGPD-first defaults, while Brevo and Mailjet serve broader European multilingual markets. For French SMBs prioritizing native French UI and strict RGPD enforcement, Courrielleur can be simpler to operate.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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