Kajomi is a German email marketing platform serving DACH SMBs and mid-market with GDPR-first defaults, integrated CRM, and Deutsch-native support. The unsubscribe mechanism uses the [[UNSUBSCRIBE]] merge tag auto-injected into every campaign footer, and Kajomi emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with DSGVO double opt-in enforcement matching German UWG regulatory expectations. This guide covers the tag, the DACH compliance model, and how to verify the setup end to end.
Kajomi De unsubscribe link
| Tag syntax | [[UNSUBSCRIBE]] |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with DSGVO double opt-in |
| Config path | Einstellungen > Absenderprofile > Footer-Vorlage |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Kajomi De
Place the merge tag exactly as shown below in the email template. Kajomi De replaces it at send time with a signed URL scoped to the recipient and campaign.
[[UNSUBSCRIBE]]For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="[[UNSUBSCRIBE]]">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Kajomi enforces DSGVO double opt-in by default matching German UWG requirements. Imported contact lists without documented double opt-in are quarantined until confirmed. German senders migrating from single opt-in ESPs must run a re-permission campaign before campaign sends can proceed. Analogous to Maileon, Evalanche, and BACKclick DACH regulatory-first patterns.
Testing your Kajomi De unsubscribe link
- Send a test message to a controlled Gmail address you own via the Kajomi De campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Kajomi unsubscribe link (step by step)
Kajomi default templates include the unsubscribe link in the footer, but custom HTML templates require the tag inserted manually.
- Open your campaign or template in the Kajomi editor.
- Add or edit a text block in the footer where the unsubscribe link should appear.
- Insert the merge tag
[[UNSUBSCRIBE]]. Kajomi replaces it at send time with a signed URL scoped to the contact. - Wrap it in an anchor:
<a href="[[UNSUBSCRIBE]]">Abmelden</a>for German,Unsubscribefor English. - Configure the sender identity under Einstellungen > Absenderprofile.
- Send a test to a seed address and verify the rendered link routes to the Kajomi-hosted preference page.
DSGVO double opt-in and UWG enforcement
Kajomi enforces DSGVO double opt-in by default matching German UWG requirements. Imported contact lists without documented double opt-in are quarantined until confirmed. German senders migrating from single opt-in ESPs must run a re-permission campaign before campaign sends can proceed. Analogous to Maileon, Evalanche, and BACKclick DACH regulatory-first patterns. German data residency defaults align with DSGVO expectations for regulated industries and public sector customers.
RFC 8058 one-click headers
Kajomi added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Einstellungen > Absenderprofile. SPF and DKIM records must be verified. Deutsch-native admin UI simplifies configuration for German SMB teams uncomfortable operating in English-only ESPs.
Integrated CRM and DACH B2B workflows
Kajomi integrated CRM connects contact opt-out state with sales workflows. A contact who unsubscribes from marketing emails still appears in the CRM for sales team follow-up, matching typical B2B expectations where marketing opt-out does not equal sales-do-not-contact. Configure per-team consent scoping if sales and marketing consent should be handled separately. DACH B2B norms typically expect marketing consent to be documented via double opt-in but permit reasonable sales outreach under legitimate business interest, subject to UWG interpretation.
Frequently Asked Questions
What is the Kajomi unsubscribe tag?
The merge tag is [[UNSUBSCRIBE]]. Kajomi replaces it at send time with a signed URL scoped to the contact. Use it inside an anchor: <a href="[[UNSUBSCRIBE]]">Abmelden</a>.
Does Kajomi enforce DSGVO double opt-in?
Yes by default matching German UWG requirements. Imported contact lists without documented double opt-in are quarantined until confirmed. German senders migrating from single opt-in ESPs must run a re-permission campaign.
Does Kajomi support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Kajomi injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send from domains verified under Einstellungen > Absenderprofile.
Is Kajomi data hosted in Germany?
Yes. German data residency defaults align with DSGVO expectations for regulated industries and public sector customers. Deutsch-native admin UI simplifies configuration for German SMB teams uncomfortable operating in English-only ESPs.
How does Kajomi compare to CleverReach or Maileon?
All three are DACH-focused ESPs with DSGVO double opt-in defaults. Kajomi differentiates with integrated CRM for B2B workflows. CleverReach focuses on drag-and-drop simplicity. Maileon targets larger accounts with omnichannel and enterprise features. Vendor choice depends on integrated CRM needs.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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