Emelia is a French cold outreach automation platform serving SDRs, agencies, and B2B sales teams with multi-mailbox rotation, LinkedIn integration, and reply-based opt-out detection. The unsubscribe mechanism uses the {{unsubscribe}} merge variable placed manually in the email body, with automatic reply-based opt-out detection in French and English by default. Emelia tracks opt-outs at the workspace level with CRM sync options. RFC 8058 compliance depends on the sending mailbox authentication. This guide covers the tag, the French-market focus, and how to verify the setup end to end.
Emelia unsubscribe link
| Tag syntax | {{unsubscribe}} |
| Placement | Manual placement in the email body |
| Scope | Workspace-wide opt-out with CRM sync |
| Config path | Settings > Unsubscribes > Configuration |
| RFC 8058 one-click | Depends on connected mailbox (Google Workspace, Microsoft 365) authentication |
How to add the unsubscribe tag in Emelia
Place the merge tag exactly as shown below in the email template. Emelia replaces it at send time with a signed URL scoped to the recipient and campaign.
{{unsubscribe}}For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="{{unsubscribe}}">Unsubscribe from this list</a>Manual placement in the email body
Depends on connected mailbox (Google Workspace, Microsoft 365) authentication The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Emelia French language reply parser is enabled by default for French-market focus, catching opt-out expressions like "je ne suis pas interesse" and "arretez de m envoyer". English is also supported by default. Multi-language European campaigns targeting Spanish, German, or Italian prospects should enable additional language parsers under Settings > Unsubscribes > Configuration to avoid missing non-French non-English opt-outs.
Testing your Emelia unsubscribe link
- Send a test message to a controlled Gmail address you own via the Emelia campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Emelia unsubscribe link (step by step)
Emelia sequences require manual placement of the unsubscribe tag in the email body since cold outreach best practices place opt-out in the P.S. rather than a footer.
- Open your sequence step in Emelia.
- Edit the message body where the unsubscribe link should appear (typically P.S. line).
- Insert the merge variable
{{unsubscribe}}. Emelia replaces it at send time with a signed URL scoped to the prospect. - Wrap in an anchor with a natural label:
P.S. Pas interesse ? <a href="{{unsubscribe}}">Se desinscrire ici</a>for French audiences. - Configure reply-based opt-out detection under Settings > Unsubscribes > Configuration.
- Send a test to a seed address and verify the rendered link routes to the Emelia-hosted opt-out confirmation page.
French reply parser and multi-language detection
Emelia French language reply parser is enabled by default for French-market focus, catching opt-out expressions like “je ne suis pas interesse”, “arretez de m envoyer”, and “retirez-moi de votre liste”. English is also supported by default. Multi-language European campaigns targeting Spanish, German, or Italian prospects should enable additional language parsers under Settings > Unsubscribes > Configuration to avoid missing non-French non-English opt-outs. Review the Auto-detected Unsubscribes list weekly to catch false positives from ambiguous replies.
Workspace-wide opt-out and CRM sync
Emelia applies opt-outs at the workspace level: a prospect who unsubscribes in one sequence is skipped in every future sequence within the same workspace. Native CRM sync options for HubSpot, Pipedrive, and Salesforce write opt-out state back to the CRM contact record automatically. Multi-client agencies must use separate Emelia workspaces per client to segregate opt-out pools, since the workspace-level flag applies uniformly within a workspace. LinkedIn integration lets sequences alternate between LinkedIn messages and email follow-ups, with opt-out enforcement across both channels when cross-channel is enabled.
RFC 8058 and mailbox authentication
Emelia sequences send from personal Gmail Workspace or Microsoft 365 mailboxes connected to the workspace. RFC 8058 List-Unsubscribe and List-Unsubscribe-Post headers inject when each connected mailbox has SPF, DKIM, and DMARC aligned. Personal Gmail accounts without workspace authentication do not qualify for one-click compliance. Multi-mailbox rotation across a mixed pool creates inconsistent compliance across the campaign; audit each mailbox authentication status before enabling rotation for high-volume outbound.
Frequently Asked Questions
What is the Emelia unsubscribe tag?
The merge variable is {{unsubscribe}}. Emelia replaces it at send time with a signed URL scoped to the prospect. Use it inside an anchor: <a href="{{unsubscribe}}">Se desinscrire</a>, typically placed in the P.S. of the email body.
Does Emelia catch French opt-out replies automatically?
Yes by default. The French reply parser catches opt-out expressions like “je ne suis pas interesse”, “arretez”, and “retirez-moi”. English is also enabled by default. Multi-language European campaigns should enable Spanish, German, or Italian parsers as needed.
Does Emelia support one-click unsubscribe for Gmail and Yahoo?
Only when the connected mailbox is authenticated. Emelia injects List-Unsubscribe and List-Unsubscribe-Post headers when the connected Gmail Workspace or Microsoft 365 mailbox has SPF, DKIM, and DMARC aligned.
Does an email opt-out stop Emelia LinkedIn outreach?
Only when cross-channel enforcement is enabled. By default, email opt-out stops future email steps but LinkedIn messages continue. Enable cross-channel enforcement under workspace settings to sync opt-outs across both channels.
Can multi-client agencies use one Emelia workspace?
Not recommended. Workspace-wide suppression means opt-outs cross sequences within a workspace. Use separate Emelia workspaces per client account to segregate suppression pools cleanly.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
About SMTPedia
SMTPedia is an independent email industry reference covering SMTP, IMAP, POP3, email deliverability, marketing platforms, DNS authentication, and email verification. Every article is researched from official provider documentation, IETF RFCs, and industry best practices. Settings and configurations are verified quarterly.
We are cited as a source by ChatGPT, Microsoft Copilot, and thousands of email professionals worldwide. Learn more about our editorial process.
