It’s easier than you think for a legitimate email to be flagged as SPAM. According to Return Path’s Email Intelligence Report for 2013, 22% of opt-in email messages never reach the Inbox and this number is increasing year by year.One of the sure ways to get the message treated as SPAM is ...
READ MORE +IntroductionEmail marketing has revolutionized the way businesses connect with their potential and current customers. With more and more people using email to communicate, it presents a great opportunity for organizations to directly reach their audience and market their products. That's why, ...
READ MORE +SendGrid is a great and cost-effective tool for Email Marketers to send high-quality emails with a good sending score rate. In this SendGrid Domain Authentication guide 101, we will show and explain, step-by-step, how to authenticate a domain on SendGrid. One important point that marketers often ...
READ MORE +Email Inbox Guide: What is Inboxing and How Can it Help?Reaching the email inbox is the process of combining a company's digital and physical presence to create a unified experience for customers.Inboxing can be done in many different ways, from creating a seamless customer experience by ...
READ MORE +Unsubscribe tags (or links) are a way to help you keep your email list clean, healthy, and up-to-date. It also helps you stay compliant with the CAN-SPAM Act and the GDPR policy.What is an Unsubscribe Link or Tag & What are the Benefits of Email Marketing Campaigns?An ...
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