Sendethic is a French email marketing and marketing automation platform serving French and European SMBs and mid-market with drag-and-drop editor, transactional API, and RGPD-first defaults. The unsubscribe mechanism uses the [DESABONNEMENT] merge tag auto-injected into every campaign footer, and Sendethic emits RFC 8058 headers automatically for authenticated sending domains. Consent is tracked at the contact level with French CNIL enforcement. This guide covers the tag, the French RGPD model, and how to verify the setup end to end.
Sendethic Com unsubscribe link
| Tag syntax | [DESABONNEMENT] |
| Placement | Auto-embedded in every campaign footer |
| Scope | Contact-level opt-out with French CNIL enforcement |
| Config path | Parametres > Profils expediteur > Pied de page |
| RFC 8058 one-click | Yes, automatic for authenticated sending domains |
How to add the unsubscribe tag in Sendethic Com
Place the merge tag exactly as shown below in the email template. Sendethic Com replaces it at send time with a signed URL scoped to the recipient and campaign.
[DESABONNEMENT]For custom HTML templates, wrap the tag in an anchor to render a proper hyperlink in the delivered email:
<a href="[DESABONNEMENT]">Unsubscribe from this list</a>Auto-embedded in every campaign footer
Yes, automatic for authenticated sending domains The recipient's mailbox provider (Gmail, Yahoo) uses the List-Unsubscribe-Post header to expose the native one-click button on the message. Requires domain authentication with DKIM and DMARC.
Sendethic French RGPD-first defaults quarantine imported contact lists without documented consent. French senders migrating from other ESPs must provide RGPD documentation for each contact. Analogous to Sarbacane, Ecomail-fr, and Mailjet French regulatory-first patterns. The [DESABONNEMENT] tag is French-native and templates ship with French-first UX for the domestic market.
Testing your Sendethic Com unsubscribe link
- Send a test message to a controlled Gmail address you own via the Sendethic Com campaign preview action
- Click the footer unsubscribe link and confirm the opt-out on the landing page
- Check the subscriber or contact record: the status should be Unsubscribed within seconds
- Verify the RFC 8058 headers in Gmail: open the message, click three dots, then Show original. Look for
List-UnsubscribeandList-Unsubscribe-Post: List-Unsubscribe=One-Click
Want the full 222-platform reference?
See the pillar guide with the compliance landscape, the RFC 8058 deep dive, and the unsubscribe tag for every ESP: How to add an unsubscribe link: the complete 2026 guide →
How to add the Sendethic unsubscribe link (step by step)
- Open your campaign in the Sendethic editor.
- Add or edit a text block in the footer.
- Insert the merge tag
[DESABONNEMENT]. - Wrap it in an anchor:
<a href="[DESABONNEMENT]">Se desabonner</a>. - Configure the sender identity under Parametres > Profils expediteur > Pied de page.
- Send a test to a seed address and verify the rendered link routes to the Sendethic-hosted preference page.
French RGPD-first defaults
Sendethic French RGPD-first defaults quarantine imported contact lists without documented consent. French senders migrating from other ESPs must provide RGPD documentation for each contact. Analogous to Sarbacane, Ecomail-fr, and Mailjet French regulatory-first patterns. The [DESABONNEMENT] tag is French-native (unsubscribe in French) and templates ship with French-first UX for the domestic market. CNIL enforcement provides meaningful fines for violations.
RFC 8058 one-click headers
Sendethic added RFC 8058 one-click unsubscribe automatically ahead of the Google and Yahoo February 2024 requirements. The List-Unsubscribe and List-Unsubscribe-Post headers inject on every marketing send from domains authenticated under Parametres > Profils expediteur. SPF and DKIM records must be verified. French RGPD requires documented consent for imported lists.
Marketing automation and transactional API
Sendethic combines marketing automation flows with transactional API for French mid-market senders needing both broadcast and per-user transactional email. Transactional sends (order confirmations, password resets) bypass marketing opt-out per transactional exemption. Configure transactional API distinctly from marketing broadcast to keep the classification clear per CNIL guidance.
Frequently Asked Questions
What is the Sendethic unsubscribe tag?
The merge tag is [DESABONNEMENT]. Sendethic replaces it at send time with a signed URL scoped to the contact.
Sendethic est-il conforme au RGPD?
Oui, par defaut. Sendethic applique les exigences RGPD et CNIL: consentement documente pour les listes importees, suppression cross-campagne, et pied de page francophone natif.
Does Sendethic support one-click unsubscribe for Gmail and Yahoo?
Yes, automatically for authenticated domains. Sendethic injects List-Unsubscribe and List-Unsubscribe-Post headers on every marketing send.
Les envois transactionnels respectent-ils le desabonnement?
Les envois transactionnels (confirmations de commande, reinitialisations de mot de passe) beneficient de l exemption transactionnelle. Ils continuent apres un opt-out marketing.
How does Sendethic compare to Sarbacane for French senders?
Both are French RGPD-first ESPs. Sendethic emphasizes marketing automation and transactional API. Sarbacane focuses on drag-and-drop email plus SMS. Vendor choice depends on automation depth vs SMS needs.
About the Author
Alaa · LinkedIn
Email infrastructure specialist with 8+ years of hands-on experience in SMTP, deliverability, and email verification. I’ve configured and troubleshot mail systems across Postfix, Exchange, and cloud relays, managed IP reputation and warmup campaigns, and built verification pipelines processing millions of addresses. My work spans DNS authentication (SPF, DKIM, DMARC, BIMI), bounce handling, blocklist monitoring, and compliance frameworks including CAN-SPAM and GDPR. I write every article on SMTPedia to give email professionals, developers, and marketers the accurate, RFC-grounded reference they need.
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